ICC announces partnership with Facebook for carrying out digital content

Agencies
September 26, 2019

Dubai, Sept 26: The International Cricket Council (ICC) on Thursday announced a partnership with social media giant Facebook for carrying out a range of digital content across four years.

The content will include match recaps, in-play key moments and other match and feature content.

"We are delighted to welcome Facebook to the global cricket family for this multi-year, multi-market partnership which is a first for our sport. The combination of one of the world's most-watched sports with one of the world's largest platforms is exciting for the future of our game," ICC Chief Executive Manu Sawhney said in an official statement.

"Throughout the competitive bid process, we received tremendous interest from a range of platforms, all of whom recognise the phenomenal reach of cricket. In Facebook, we have a genuine partner who shares in our ambition to continue to grow and deepen engagement with cricket fans globally using its platforms," he added.

Facebook has also been made the exclusive digital content rights partner for ICC global events in the Indian sub-continent and will also carry post-match recaps throughout the rest of the world through to 2023.

Earlier this year, the ICC Men's Cricket World Cup became an unprecedented success as it netted around 4.6 billion video views across ICC's digital and social media platforms.

"We are excited to partner with the ICC to bring the most exciting moments in cricket to Facebook Watch and to chart the next stage of technology-led transformation in cricket. With Facebook, Instagram and WhatsApp, the ICC has an exceptional opportunity to leverage our family of apps to serve current sports fans as well as bring in an entirely new generation of fans," Ajit Mohan, VP and Managing Director Facebook India said.

"With this partnership, we will be able to serve these fans with the kind of premium content that can ignite new conversations, new connections and new followership. The future of AR and VR is being charted by Facebook and we are excited about the possibility of bringing the best of our innovations to fans around the world," he added.

The package includes major global events of ICC such as Women's T20 World Cup 2020, Men's T20 World Cup 2020, Women's Cricket World Cup 2021, Men's Cricket World Cup 2023 among others.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
February 7,2020

Sydney, Feb 7: "I received a message from Brett Lee," said former India cricketer Sachin Tendulkar on Friday when asked as to who recruited him to take part in the Bushfire relief fundraiser match.

Tendulkar will be coaching the Ponting XI in the upcoming Bushfire Bash on Sunday, February 9 at the Junction Oval.

"I received a message from Brett Lee. Brett said that Kevin (Roberts, Cricket Australia's chief executive) would like to be in touch with you. It was a no-brainer. From the moment I was asked, I said, 'yes I'm more than happy to come here," cricket.com.au quoted Tendulkar as saying.

Bushfire Bash was originally slated to be played at Sydney on Saturday but weather forecast prompted Cricket Australia to reschedule the game to ensure the best possible pitch and outfield conditions for the final of Big Bash League.

The match will be played to raise funds and all match profits will go to the Australian Red Cross Disaster Relief and Recovery Fund.

"This is an alarming situation, it's catastrophic - that's an understatement. You see the number of lives it has affected, not only humans but also wildlife which sometimes people don't talk about. That is equally important. I'm so happy I'm here in whatever way to support the cause, to raise money," Tendulkar said.

Ponting XI: Matthew Hayden, Justin Langer, Ricky Ponting (c), Elyse Villani, Brian Lara, Phoebe Litchfield, Brad Haddin (wk), Brett Lee, Wasim Akram, Dan Christian, Luke Hodge. Coach: Sachin Tendulkar

Gilchrist XI: Adam Gilchrist (c & wk), Shane Watson, Brad Hodge, Yuvraj Singh, Alex Blackwell, Andrew Symonds, Courtney Walsh, Nick Riewoldt, Peter Siddle, Fawad Ahmed (one more to be announced). Coach: Tim Paine

The Bushfire Bash exhibition match will be a 10-overs-per-side contest, with a five-over Powerplay, no bowling restrictions, and batters unable to get out from the first ball they face.

Bowlers will not have over limits, fielders can sub on and off as it suits, while captains will have the ability to sub batters in and out during an innings.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 6,2020

London, Apr 6: As the coronavirus brings the international sports calendar to a grinding halt, news agency Sport looks at three long-standing habits which could change forever once competition resumes.

Saliva to take shine off swing bowling

It's been a tried and trusted friend to fast bowlers throughout the history of cricket. But the days of applying saliva to one side of the ball to encourage swing could be over in the aftermath of Covid19.

"As a bowler I think it would be pretty tough going if we couldn't shine the ball in a Test match," said Australia quick Pat Cummins.

"If it's at that stage and we're that worried about the spread, I'm not sure we'd be playing sport."

Towels in tennis - no touching

Tennis players throwing towels, dripping with sweat and blood and probably a tear or two, at ball boys and girls, has often left fans sympathising for the youngsters.

Moves by officials to tackle the issue took on greater urgency in March when the coronavirus was taking a global grip.

Behind closed doors in Miki, ball boys and girls on duty at the Davis Cup tie between Japan and Ecuador wore gloves.

Baskets, meanwhile, were made available for players to deposit their towels.

Back in 2018, the ATP introduced towel racks at some events on a trial basis, but not everyone was overjoyed.

"I think having the towel whenever you need it, it's very helpful. It's one thing less that you have to think about," said Greece's Stefanos Tsitsipas when he was playing at the NextGen Finals in Milan.

"I think it's the job of the ball kids to provide towels and balls for the players."

Let's not shake on it

Pre-match handshakes were abandoned in top football leagues just before the sports shutdown.

Premier League leaders Liverpool also banned the use of mascots while Southampton warned against players signing autographs and stopped them posing for selfies.

Away from football, the NBA urged players to opt for the fist bump rather than the long-standing high-five.

"I ain't high-fiving nobody for the rest of my life after this," NBA superstar LeBron James told the "Road Trippin' Podcast".

"No more high-fiving. After this corona shit? Wait 'til you see me and my teammates’ handshakes after this shit."

Basketball stars were also told not to take items such as balls or teams shirts to autograph.

US women's football star Megan Rapinoe says edicts to ban handshakes or even high-fives may be counter-productive anyway.

"We're going to be sweating all over each other all game, so it sort of defeats the purpose of not doing a handshake," she said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 22,2020

Derbyshire, Jul 22: Ahead of the upcoming Test series against England, Pakistan pacer Sohail Khan has credited bowling coach Waqar Younis for teaching him how to swing the ball late.

On the third day of the practice match between Azhar Ali's Team Green and Babar Azam's Team White, the 36-year-old Khan returned figures of five for 50 in 20.1 overs which saw the former fold for 181 in the first innings before they staged a comeback on the final day to win the match by six wickets.

Prior to the practice match, Sohail had a conversation with bowling coach Waqar Younis on the art of late swing. The pacer shared how the presence of the bowling legend in the support staff helped him gear up for the four-day match.

"The conditions in England are swing conducive so every fast bowler gets the ball to move. I asked Waqar bhai to teach me how to swing the ball late. It took him only two minutes to explain it to me. It is because of his tips that I took five wickets in the first innings," Khan said in a release issued by the Pakistan Cricket Board (PCB).

"I am eager to learn from Waqar Bhai. I follow him wherever he goes and speak to him about the art of bowling as he has an abundance of knowledge to share. A few days back I was struggling with something while bowling, I thought of reaching out to him and even before I spoke to him about it, he said he knew what I wanted to talk to him about and he explained it to me in a minute," he added.

During Pakistan's tour of England in 2016, Sohail played a crucial role in helping Pakistan secure a 2-2 Test series draw by returning two five-wicket hauls in as many matches.

In total, he picked up 13 wickets at 25 apiece and finished as the third-best wicket-taker.

"Definitely, it is an honour for me to return to the side. I had taken two fifers here against England in 2016 and now in the practice match, I have started off with five wickets so I am feeling very good. We had been at our homes for the past four months due to coronavirus so starting off on a high feels nice," Khan said.

Prior to Sohail's five wickets, 17-year-old Naseem Shah made a big impact when he took five wickets for Team Green. The strength of Pakistan's pace attack was further established as Mohammad Abbas and Shaheen Shah Afridi picked up three wickets each providing valuable support to Naseem and Sohail respectively.
Naseem and Shaheen finished the match with six and four wickets respectively.

Shedding light on the youngsters' performances, Sohail said: "It gives me immense pleasure to see Naseem Shah. He bowls consistently at 150kph. Just like him, Shaheen Shah Afridi is another good bowler. I like both of them."

"It gave me great happiness to see Naseem pick five wickets in the first innings. He is in rhythm and is looking great. What is astonishing is that he is playing in these conditions for the first time but still he is doing so well. Shaheen has also been phenomenal," he added.

Pakistan and England are slated to play three Tests and as many T20Is against each other. The first Test will be played at Manchester from August 5.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.