I'm a pioneer in marketing films, not myself: SRK

December 19, 2015

New Delhi, Dec 19: He's as successful an entrepreneur as an actor. Bollywood superstar Shah Rukh Khan considers himself a "pioneer" in innovative movie marketing that has set trends aplenty in the over Rs.12,640 crore (approximately $2 billion) Indian film industry and steered his projects to hit status. But he does not agree that marketing skills are an "intrinsic" part of an actor's life.

sharukh"As far as marketing of films is concerned, I will 100 percent claim that I started doing it in this country, especially of the level that's prevalent today. Whether it was 'Phir Bhi Dil Hai Hindustani', 'Yes Boss', 'Ra.One' or 'Happy New Year'.

"I'm genuinely a pioneer as far as marketing films is concerned. (But) Marketing myself, no. I don't think actors need to market themselves," Shah Rukh, who has his own film production company Red Chillies Entertainment banner with his wife Gauri, told IANS in an interview here.

Citing the example of Hollywood's "Batman" star Christian Bale, he added: "I don't think it's an intrinsic part of being an actor. You take a Christian Bale...he doesn't market himself. He is Christian Bale, and he's fantastic. And as a matter of fact, he's a very reclusive person. I don't think that's a prerequisite for an actor."

But when Shah Rukh - who has an experience of over two decades in filmdom and was given an honorary doctorate by the University of Edinburgh earlier this year - talks of his hold on film marketing, he doesn't say it for nothing.

His clutter-breaking strategies have been at the core of marketing films like "My Name Is Khan" -- for which actress Kajol and he rang the opening bell of the US Nasdaq stock market; "Ra.One" -- for which the 'Badshah' had a 10-month campaign with tie-ups worth Rs.52 crore with over 30 brands; "Chennai Express" -- for which a game and a karaoke app were launched; and "Happy New Year" -- to promote which the film's cast went on 'Slam! The Tour' and performed across cities in Britain and the US.

SRK's first pitch for his film "Fan", slated to release on April 15 next year, emerged in July this year. The walls of the actor's Mumbai bungalow were painted with messages, and it was only later revealed that the graffiti was indeed a unique promotional stunt for the Maneesh Sharma directorial.

And for his just-released "Dilwale", directed by Rohit Shetty, the 50-year-old Padmi Shri awardee planned a straight 20-day campaign -- an "experiment" that he feels has turned out to be "good".

Still, the actor -- who's known for his romantic roles on screen -- doesn't take full credit for the marketing of his films.

"I don't think I'm an expert in marketing... It's unfortunate that a lot of the credit for my films comes to me. They say, 'It's a Shah Rukh Khan hit'. It's not! It's a hit of 200 people who have worked on the film. I get the benefits because I'm the poster boy.

"For years, I've sat down with some very smart and intelligent young people who come up with out-of-the-box ideas. I'm in a position -- and I'm not trying to be modest here -- to use those ideas and have the resources to build up on them. But I'm not the birth-giver to those ideas," Shah Rukh said.

One of the highest paid actors of Hindi filmdom, Shah Rukh also does not feel "complimented" when people call him a "businessman or marketing genius". "It's not a compliment to me, it's a compliment to the people I work with. And since I'm just the face of it, it's awkward for me to accept that."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
August 6,2020

Mumbai, Aug 6: Taking over the case of the controversial death of actor Sushant Singh Rajput, the CBI on Thursday registered a case naming six persons, including his actress-girlfriend Rhea Chakraborty and her family members.

Besides Rhea, others named in the FIR are her family members Indrajit Chakraborty, Sandya Chakraborty and Showik Chakraborty as well as his house manager Samuel Miranda and the actress' manager and publicist Shruti Modi.

The registration of the case came a day after the Centre informed the Supreme Court that it has asked the CBI to take over the case following a reference from the Bihar government.

The entry of the CBI will not be to the liking of Maharashtra government, as it has already raised objection to the move, saying Bihar does not have any jurisdiction for a probe, as the incident happened in Mumbai.

The CBI has invoked charges related to criminal conspiracy, abetment of suicide, wrongful restrain, wrongful confinement, theft, criminal breach of trust, cheating and criminal intimidation against those named in the FIR.

The case will be probed by the Special Investigation Team (SIT) under the Superintendent of Police Nupur Prasad. DIG Gagandeep Gambhir and Joint Director Manoj Shashidhar will supervise the investigations.

The CBI FIR is based on a case registered by Patna Police on a complaint filed by the actor's father Krishna Kishore Singh, who accused Rhea and others of abetting Sushant's suicide and misappropriating his assets. The Patna Police had invoked sections related to criminal conspiracy, cheating, and abetment to suicide among others.

The 34-year-old actor hailing from Bihar, known for his stellar performance in Kai Poche and MS Dhoni: The Untold Story among others, died by suicide on June 14 in his apartment in Bandra in Mumbai on June 14. Mumbai Police has registered a case and had been investigating various angles when Sushant's father also registered a case in Patna against Rhea and others.

The case ran into controversy as Mumbai Police and the state government questioned the locus standi of their Patna counterparts with one of the senior Bihar Police officers who landed in Mumbai was sent to quarantine by state authorities.

Sushant's death had raised shackles with several actors and others questioning the nepotism in Bollywood after it emerged that he was under depression as he was not getting his due in the film industry.

It also assumed political colours with a section alleging that top Shiv Sena leader and Maharashtra Chief Minister Uddhav Thackeray's son Aditya Thackeray, also a Minister, has links to the incident. Aditya has denied any links.

BJP leaders, including former Chief Minister Devendra Fadnavis, had demanded CBI inquiry in the case.

The Bihar government acted fast in referring the case to the CBI, as the state was going to Assembly elections later this year and there was anguish among people over the state.

So far, Mumbai Police have recorded statements of 56 people, including Rajput's sisters, Rhea, and others from the film industry, after registering an Accidental Death Report (ADR).

The Enforcement Directorate has earlier registered a money laundering case against Rhea and others on the basis of the FIR filed by Patna Police. The agency on Thursday quizzed Miranda while it summoned Rhea for questioning on Friday.

Earlier, Rhea had approached the Supreme Court seeking transfer of the case registered by Patna Police to Maharashtra. In her plea, she had said that she was in a live-in relationship with Sushant from a year up till June 8 when the petitioner had temporarily shifted to her own residence in Mumbai. She has been in deep trauma due the death of the actor and moreover getting rape and death threats.

stm88 info live rtp slot

slot auto scatter hitam

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 12,2020

London, Feb 12: Oscar-winning British director Steve McQueen is returning to his art roots with a series of short films at London's Tate Modern art gallery, offering a sensory exploration of black identity.

McQueen, who became the first black director to win the best picture Academy Award in 2014 for "12 Years a Slave", is now based between London and Amsterdam and is focused on championing diversity in the film industry.

Visitors to his new exhibition will be greeted by "Static", a film of New York's Statue of Liberty, scrutinising the iconic symbol from every possible angle at very close range against a deafening backdrop of the helicopter from where the footage was filmed.

"What interests Steve is our view of the world, how humans are trying to represent Liberty," said Fiontan Moran, assistant curator of the exhibition.

"7th Nov, 2001" features a still shot of a body while McQueen's cousin Marcus tells of how he accidentally killed his brother, a particularly traumatic experience for the artist.

"Western Deep" is another visceral work, giving a sense through sights and sounds in an interactive installation of the experiences of miners in South Africa, following them to the bottom of the mine.

"Ashes", meanwhile, is a tribute to a young fisherman from Grenada, the island where McQueen's family originated.

The images of beauty and sweetness filmed from his boat are tragically reversed on the other side of the projection screen, which shows a grave commissioned by McQueen for the eponymous young fisherman, who was killed by drug traffickers.

African-American singer, actor and civil rights activist Paul Robeson (1898-1976) is honoured in "End Credits".

The film shows censored FBI documents detailing the agency's surveillance of Robeson, read by a voice-over artist, for five hours.

"He is... testing the limits of how people can be documented in an era of mass surveillance," said Moran.

In a similarly militant vein, the exhibition features the sculpture "Weight", which was first shown in the prison cell where the writer and playwright Oscar Wilde was imprisoned.

It depicts a golden mosquito net draped over a metal prison bed frame, addressing the theme of confinement and the power of the imagination to break free.

The show runs alongside an exhibition of McQueen's giant portraits of London school classes, many of which appeared on the streets of London last year.

"I remember my first school trip to Tate when I was an impressionable eight-year-old, which was really the moment I gained an understanding that anything is possible," said McQueen, adding it was "where in some ways my journey as an artist first began".

He recently told the Financial Times newspaper the difference between his art films and his feature films was that the former were poetry, the latter like a novel.

"Poetry is condensed, precise, fragmented," he said. "The novel is the yarn".

The exhibition opens on February 13 and runs until May 11.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 8,2020

Washington, Apr 8: Choosing stethoscope over the crown, Miss England 2019, Bhasha Mukherjee, has returned to work as a doctor as the world battles with coronavirus pandemic.

According to CNN, she was a junior doctor with a specialisation in respiratory medicine, before being crowned as Miss England in August last year. The beauty queen, who has her roots in India's Kolkata city, had taken a career break from the medical field.

She had paused her medical career for some humanitarian work that she was offered by several charities and was on a tour to different countries including India.

"I was invited to Africa, to Turkey, then to India, Pakistan and several other Asian countries to be an ambassador for various charity work," CNN quoted her as saying.

She had been in India at the beginning of March for four weeks. During her stay as an ambassador of the Coventry Mercia Lions Club, the 24-year-old had visited several schools and had donated stationery and other items to the needy.

Mukherjee then returned back UK as the situation worsened there with the coronavirus spreading at a fast rate. She then contacted the hospital and asked them that she wanted to rejoin.

According to CNN, the Miss England beauty pageant winner said that she felt wrong to be wearing the crown while people around the world were dying from the virus.

"When you are doing all this humanitarian work abroad, you're still expected to put the crown on, get ready... look pretty. I wanted to come back home. I wanted to come and go straight to work," CNN quoted her as saying.

"I felt a sense of this is what I'd got this degree for and what better time to be part of this particular sector than now. It was incredible the way the whole world was celebrating all key workers, and I wanted to be one of those, and I knew I could help," she added.

As the beauty queen has a recent travel history, she is currently in self-isolation and will return to work once her quarantine period is over.
She was crowned as Miss England 2019 in August last year.

According to World Health Organisation, 13,53,361people have been affected by coronavirus and over 80,000 people have lost their lives to it.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.