I'm a pioneer in marketing films, not myself: SRK

December 19, 2015

New Delhi, Dec 19: He's as successful an entrepreneur as an actor. Bollywood superstar Shah Rukh Khan considers himself a "pioneer" in innovative movie marketing that has set trends aplenty in the over Rs.12,640 crore (approximately $2 billion) Indian film industry and steered his projects to hit status. But he does not agree that marketing skills are an "intrinsic" part of an actor's life.

sharukh"As far as marketing of films is concerned, I will 100 percent claim that I started doing it in this country, especially of the level that's prevalent today. Whether it was 'Phir Bhi Dil Hai Hindustani', 'Yes Boss', 'Ra.One' or 'Happy New Year'.

"I'm genuinely a pioneer as far as marketing films is concerned. (But) Marketing myself, no. I don't think actors need to market themselves," Shah Rukh, who has his own film production company Red Chillies Entertainment banner with his wife Gauri, told IANS in an interview here.

Citing the example of Hollywood's "Batman" star Christian Bale, he added: "I don't think it's an intrinsic part of being an actor. You take a Christian Bale...he doesn't market himself. He is Christian Bale, and he's fantastic. And as a matter of fact, he's a very reclusive person. I don't think that's a prerequisite for an actor."

But when Shah Rukh - who has an experience of over two decades in filmdom and was given an honorary doctorate by the University of Edinburgh earlier this year - talks of his hold on film marketing, he doesn't say it for nothing.

His clutter-breaking strategies have been at the core of marketing films like "My Name Is Khan" -- for which actress Kajol and he rang the opening bell of the US Nasdaq stock market; "Ra.One" -- for which the 'Badshah' had a 10-month campaign with tie-ups worth Rs.52 crore with over 30 brands; "Chennai Express" -- for which a game and a karaoke app were launched; and "Happy New Year" -- to promote which the film's cast went on 'Slam! The Tour' and performed across cities in Britain and the US.

SRK's first pitch for his film "Fan", slated to release on April 15 next year, emerged in July this year. The walls of the actor's Mumbai bungalow were painted with messages, and it was only later revealed that the graffiti was indeed a unique promotional stunt for the Maneesh Sharma directorial.

And for his just-released "Dilwale", directed by Rohit Shetty, the 50-year-old Padmi Shri awardee planned a straight 20-day campaign -- an "experiment" that he feels has turned out to be "good".

Still, the actor -- who's known for his romantic roles on screen -- doesn't take full credit for the marketing of his films.

"I don't think I'm an expert in marketing... It's unfortunate that a lot of the credit for my films comes to me. They say, 'It's a Shah Rukh Khan hit'. It's not! It's a hit of 200 people who have worked on the film. I get the benefits because I'm the poster boy.

"For years, I've sat down with some very smart and intelligent young people who come up with out-of-the-box ideas. I'm in a position -- and I'm not trying to be modest here -- to use those ideas and have the resources to build up on them. But I'm not the birth-giver to those ideas," Shah Rukh said.

One of the highest paid actors of Hindi filmdom, Shah Rukh also does not feel "complimented" when people call him a "businessman or marketing genius". "It's not a compliment to me, it's a compliment to the people I work with. And since I'm just the face of it, it's awkward for me to accept that."

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News Network
June 4,2020

Mumbai, Jun 4: Casting director Krish Kapur, who had worked on films like Mahesh Bhatt's Jalebi and Kriti Kharbanda-starrer Veere Ki Wedding, passed away at the age of 28 due to brain hemorrhage, his family said.

There was speculation that Kapur died in a road accident but his maternal uncle, Sunil Bhalla, dismissed the reports, saying that the casting director fainted at his home in suburban Mira Road here and suffered brain hemorrhage.

According to Bhalla, Kapur breathed his last on May 31.

"He had no medical history. He was healthy and doing absolutely fine. On May 31, he just collapsed and started to bleed. He died of brain hemorrhage," Bhalla said on Wednesday.

Kapur is survived by his mother, wife and seven-year-old child.

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News Network
February 6,2020

Feb 6: The Income Tax Department on Thursday recovered Rs 65 crores from the residence of Tamil actor Joseph Vijay's financer in Chennai during raids which were carried out in the connection with an alleged tax evasion case linked to AGS Cinemas, said sources.

The department is conducting raids and surveys at Actor Vijay, Financer and Producer Anbu Chezhiyan residences.

Around 38 premises have been covered in the raid.

According to IT sources the counting of money is still on so there are chances that the amount will rise. Vijay's wife was at Chennai home when IT sleuths carried out a raid at his residence.

Speaking on the reports of the Actor being intervened during the shooting of the film, the income tax official said, "Actor Vijay was not picked up between his shooting as reported in some media reports."

The actor was shooting for his upcoming film "Master in Neyveli" when he received the news of the raid.

"Actor Vijay had cut short his shooting and returned to his home immediately after getting the news of raids, now the officials are ready to facilitate him to continue his shooting if he wishes to," sources from Income Tax told news agency.

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News Network
March 21,2020

Mar 21: The novel coronavirus outbreak in the country may have brought the ever-bustling film industry to a halt but it hasn't stopped Bollywood celebrities from utilising their massive online influence to entertain their followers as well as engage them in fitness, dance and yoga routines.

According to the Health Ministry, the coronavirus cases in India rose to 258 on Saturday after 35 fresh cases were reported in various parts of the country.

As the government encourages more social distancing, people from the film fraternity are finding ways to connect to people and ensure their self-isolation isn't wasted.

On Sunday, actor Shilpa Shetty will hold a special live fitness session across digital platforms for people to follow from home.

"In times like these, it's important to stay fit, active, and healthy. Join me on Sunday, 22nd March at 4:00 pm IST as I go LIVE on Instagram-Facebook-Helo (@theshilpashetty) and on the @ShilpaShettyApp to show you some beneficial and helpful yoga asanas.

"You can watch, learn, and practice it from the comfort of your homes. Remember, staying indoors shouldn't be an excuse for deviating from your fitness routine," the actor wrote in an Instagram post.

Online yoga and fitness programs are picking up steam, with many celebrities pitching in.

On Saturday, actor Tamannah Bhatia went live with Diva Yoga, a studio part of a larger yoga ecosystem called SARVA, where she participated in a one-hour virtual yoga class, to encourage people to pursue their fitness goals.

Malaika Arora, co-founder of the yoga studio, told news agency that as the world fights a public health crisis, "we must do our best to stay calm and safe."

"There is also a need to boost our immunity levels even if it means continuing our workout from home. The live sessions being conducted on the Diva Studios Instagram handle and immunity boosting modules being shared on the SARVA app and website are aimed at this.

"Our instructors will offer guided lessons every day... for everyone’s benefit. I encourage people to join in and be responsible for your own health. When you are fit and healthy, you can help others in a better manner. It is these small steps that will lead to a better outcome," she said.

With everything coming to a standstill, choreographer Terence Lewis has also figured out an alternate avenue to reach out to his students: through online classes.

As of now, those who are not his students do not have the access to it, but Lewis said that's going to change soon.

"In few days, we will be starting online dance tutorials for people who have no access and means to be a part of our institute directly. Since, we do not have any branches, neither do I believe in having one, we directly teach from our original space in Andheri.

"Here we have instructors who have learnt from me and is the only legit institute we have hence, we'll think of doing the online classes as way of engaging with people who are far away from us," Lewis told PTI.

As shootings of movies, TV shows and web series stand suspended till March 31, casting director and actor Abhishek Banerjee is encouraging artistes to send self tapes from their homes.

"We are encouraging that to minimise human to human contact and audition spaces. Some actors are known to us, some unknown. It's very difficult to track anybody's health of you don't know the person. So it's easier to see the self tapes and keep shortlisting them and maybe we will call them again for a proper audition when everything is alright," he said.

The process of recording a self audition, according to the "Stree" actor, isn't easy.

"Full marks and respect for actors who are sending the self tapes because audition process takes a lot of efforts and to do that alone, without any help in isolation, without cues, it's commendable."

Banerjee, who runs Casting Bay, a leading casting studios, along with his friend Anmol Ahuja, said on an average, any big casting office had around 100-150 footfalls everyday, which has now come to a griding halt.

"The minute the government decided, we stopped all auditions too. Everything is on a standstill now. The production houses have asked us to hold on the auditions and projects. The major worry is that many actors will have date issues now. Once everything opens in April, let's see how to tackle that. It'll be a very difficult situation," he added.

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