IMA, IPS appeal to withdraw 'Mental Hai Kya' teasers

New Delhi, Jan 2: Hoping her cinematic voice can help bring about lasting change in how society perceives acid attack survivors, actor Deepika Padukone says her latest film Chhapaak should ideally be so impactful that there won't be need for another story on acid violence.

After all, cinema is in itself such a powerful medium, Deepika told news agency ahead of the release of the film, which is based on the life of acid attack survivor and activist Laxmi Agarwal.

The idea behind the social drama is to invoke empathy and understanding rather than paint women who have undergone the ordeal as victims, the actor, who has also produced the film, said in a telephonic interview from Mumbai.

"Beyond the gruesomeness, the violence and all of that, there is a story of the human spirit and hope. That's why we're telling the story," she said.

Deepika, 33, said it was a story that spoke to her and she felt pride in attaching herself to the project.

Chhapaak, directed by Meghna Gulzar and featuring Vikrant Massey, is the second mainstream film to focus on the subject after 2019 Malayalam movie Uyare starring Parvathy Thiruvothu.

"I hope we won't have to constantly tell stories on acid attack survivors for us to see change. I hope with our film we begin to see that change for ourselves as a society and for acid attack survivors.

"If we don't, then we've done something wrong as a society. Cinema in itself is such a powerful medium that hopefully just through this one film we will hopefully be able to see that kind of change and impact," Deepika said.

The actor said there was not much planning behind the decision to back the film financially.

"Sometimes certain films need a little more hand holding, a little more love and support. I felt like I would be adding a little more value as a producer.

"This is a film I'm very proud of, not just from the script point of view but even in terms of the story and its message," she said.

The film, which releases on January 10, will be Deepika's first release in two years and comes after her marriage to frequent co-star Ranveer Singh.

The actor said she used the time to creatively replenish herself.

"It was about finding a film worthy of putting out there. It's not that work at my end had stopped. I was constantly looking for scripts that challenged and excited me.

"I would look at it as time for creative fertility. It's important to nurture yourself. The work that goes on behind the scenes... most often we're constantly on a film set, but whether it's meeting with writers and directors, looking for scripts... That is also part of the creative process and that's what I've been doing."

The title Chhapaak instantly evokes the image of acid being splattered, and Deepika said the director wanted a word for the film's name that could also lend itself to a song.

"I think she said 'chhapaak', which is the sound of a splash, is something that could adapt or lend itself beautifully to a song. Perhaps, it also has to do with fluidity. So on one hand, liquid is known to take different forms, a liquid such as this (acid) can change someone's life forever," she said.

Mumbai, Jan 9: A day after Deepika Padukone visited the JNU campus to express solidarity with students who had been attacked, her film "Chhapaak" made another splash on Wednesday over the name of its antagonist.

While Deepika was the focus of many a discussion on social media and beyond for showing up at a public meeting in the university, the film, based on the life of acid attack survivor Laxmi Agarwal, was also making news for quite another reason.

In what could well be a storm in a 'Twitter cup', "Nadeem Khan" and "Rajesh" began trending on the microblogging site after a magazine article claimed the name of the antagonist had been changed. By 4 pm, 'Nadeem Khan' clocked close to 60,000 tweets and 'Rajesh' close behind with 50,000.

In 2005, Laxmi was disfigured for life when a man called Nadeem Khan and three others allegedly hurled acid at her in Delhi's upscale Khan Market.

In the film based on her life, the narrative remains the same but the names have been changed. So, Laxmi is 'Malti' Agarwal and Nadeem becomes 'Babboo' aka 'Bashir Khan'.

On Wednesday, Swarajya magazine wrote an article headlined, "The Ways Of Bollywood: In Deepika Padukone-Starer Chhapaak, Acid Attacker Naeem Khan Becomes ‘Rajesh'." "As part of a backlash against Padukone's JNU 'meet and greet', social media users researched the names of the characters involved in the movie Chhapaak and conspicuously found the name of main perpetrator Naeem Khan absent," the article alleged.

But in the Meghna Gulzar directed film, there is no mention of any Nadeem or Naeem Khan. Moreover, Rajesh is the name of Malti's boyfriend.

Minister of State for Environment, Forest and Climate Change Babul Supriyo jumped into the controversy, saying it was another example of "absolute hypocrisy".

"...When you say all characters are fictitious and don't have any resemblance with living beings and all of that, this is absolute hypocrisy. When you change the name which also changes the religion, it has been done very deliberately," Supriyo told a TV channel when asked to comment on the controversy.

South Delhi BJP MP Ramesh Biduri also called for a boycott of the movie.

With Deepika grabbing attention by going to JNU, many appreciated her 'silent solidarity' but others criticised her for "supporting the Leftists" and said it was a promotional stunt ahead of the release.

"#BoycottChhapaak" was trending on Twitter as was "#ISupportDeepika".

New Delhi, Jun 9: Multiplex operator PVR on Monday said it has cut salary across various levels, laid off employees and deferred increments during the lockdown to mitigate adverse impact of COVID-19 on the business.

The company said at present it is not generating any revenue from exhibition business and related activities as cinemas across the country are shut following the directions from the regulatory authorities.

According to the company, closure of screens during the lockdown will have a significant negative impact on profitability and liquidity.

PVR has taken measures to reduce its personnel cost, including salary cuts across various levels in the organisation during the lockdown along with "reduction in headcount by way of layoffs/retrenchment" to mitigate the adverse impact of COVID-19 on the business.

Moreover, the board of the company, in its meeting held on Monday has also approved plan to raise Rs 300 crore through rights issue.

"Since Cinema Exhibition is the only business segment, company is currently not generating any revenue from admissions, food and beverage sales or other revenue and cash flow from operations," said PVR in an update.

Beginning from March 11, PVR started closing its screens in accordance with the order passed by various regulatory authorities and within a few days most of our cinemas across the country were shut down, it added.

The company will continue to incur committed cash outflows, including employee salary pay-outs, other overheads as well as payments for older working capital.

"This has and will have a significant negative impact on profitability and liquidity during lockdown and even thereafter till business comes to normalcy," it added.

Further, once the cinemas are re-opened, we may not be able to run our cinemas at normal capacity utilisation levels on account of social distancing measures that cinemas may be required to follow as well as health concerns that the patrons may have, the multiplex operator said.

"On account of this, our revenue and cash flow generation may be impeded even once we are allowed to restart operations," it added.

The company has also deferred decision on on increments to reduce its cost, it added.

PVR has also written to developers for waiving rental and CAM (Common Area Maintenance) charges for the lockdown period.

It is in discussion with developers for reducing rentals post re-opening and has invoked force majeure clause in its agreements with them.

Besides, the company has raised additional borrowings from existing bankers to shore up liquidity.

"As of March 31, 2020 the company had cash and bank balance of Rs 316 crore. As on June 7, 2020 cash and bank balance is Rs 227 crore (including undrawn bank lines)," it added.

Over reopening of theatres, PVR said that the government has come out with a phase-wise schedule.

In these guidelines cinema halls have been kept in the third phase of re-opening, where dates will be decided based on assessment of the situation.

"We are in continuous engagement with all regulatory authorities and hope to receive the necessary permissions for restarting opening in the near future," it added.

Currently PVR operates 845 screens in 176 properties in 71 cities.