It's pro bono: Amitabh Bachchan denies taking Rs 6.3 cr for endorsing DD Kisan

July 21, 2015

Mumbai, Jul 21: Megastar Amitabh Bachchan on Monday denied charging Rs.6.31 crore to promote the DD Kisan channel, saying he had no contract with national broadcaster Doordarshan.

amitabh"I wish to state that I have not entered into any contract with Doordarshan, on the endorsement of their channel DD Kisan, and neither have I received any money from them," the 72-year-old said in a statement.

"I worked with the advertising agency Lowe Lintas on the campaign for DD Kisan, and have not entered into any contract with them either, nor have I received any money from Lintas," he added.

The cine icon, who himself got the farmer tag in 2010 when he bought the land in a Muzzaffarnagar village Kakori, added that endorsing the channel was his pro bono act.

"My 'deliverables' on this campaign have been executed by me many days ago. I work pro bono on various issues and DD Kisan Channel is one of them. If there is any evidence or proof to the contrary, please forward them to me for verification," the actor added.

A section of the media reported that Amitabh charged Rs.6.31 crore to endorse DD Kisan, amid suggestions that Lintas had a tough time in getting the celebrity to do the campaign.

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Agencies
March 27,2020

Information and Broadcasting Minister Prakash Javadekar on Friday announced that Doordarshan will retelecast iconic show 'Ramayana' from Saturday on public demand.

"Happy to announce that on public demand, we are starting retelecast of 'Ramayana' from tomorrow in DD National. One episode in morning 9 a.m. to 10 a.m., another in the evening 9 p.m. to 10 p.m.," Javdekar tweeted.

Happy to announce that on public demand, we are starting retelecast of 'Ramayana' from tomorrow, Saturday March 28 in DD National, One episode in morning 9 am to 10 am, another in the evening 9 pm to 10 pm.@narendramodi
@PIBIndia@DDNational

— Prakash Javadekar (@PrakashJavdekar) March 27, 2020
'Ramayana' is an Indian historical-drama epic television series, which aired during 1987-1988, created, written, and directed by Ramanand Sagar.

The show was a television adaptation of the ancient Indian Hindu epic of the same name, and is primarily based on Valmiki's Ramayan and Tulsidas' Ramcharitmanas.

DD National also said that on public demand, amid the 21-day lockdown, it will broadcast Ramanand Sagar's Ramayan from Saturday.

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News Network
January 14,2020

Indore, Jan 14: Yoga guru Ramdev has said that Deepika Padukone should hire persons like him for offering correct advice, days after the actress had visited Jawaharlal Nehru University in Delhi following the violence at the campus earlier this month.

"Deepika Padukone needs to study about political, social and cultural issues. She should understand more about our country. Only after gaining knowledge, she should take decisions. I feel she should have persons like Swami Ramdev for correct advice," Ramdev said at an event here on Monday.

On January 7, Padukone joined the protest at JNU after a masked mob entered the varsity campus and attacked the students and teachers with sticks and rods on January 5.

Several BJP leaders questioned the support extended by Padukone. On the other hand, the Congress threw their weight behind the actress for her stand.

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Agencies
June 7,2020

Washington D.C., Jun 7: South Korean pop band BTS and their record label Big Hit Entertainment have donated USD one million to support Black Lives Matter.

According to Variety, the donation was transferred earlier this week, with Black Lives Matter confirming receipt to the label on Friday.

"Black people all over the world are in pain at this moment from the trauma of centuries of oppression. We are moved by the generosity of BTS and allies all over the world who stand in solidarity in the fight for Black lives," the outlet quoted Kailee Scales, managing director for Black Lives Matter as saying.

The widely lauded band, earlier on Wednesday, took to Twitter to show their solidarity with the people fighting against the social injustice.

"We stand against racial discrimination. We condemn violence. You, I and we all have the right to be respected. We will stand together," the tweet read.

The pledge of the donation from the Korean boy band and its label comes during a time when people and celebrities from the industry have come forward to demonstrate their support for the black community.

Several big names from the music and acting industry also observed 'Blackout Tuesday' earlier the week as a message of solidarity in response o the death of George Floyd, an African-American man in the United States.

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