It's pro bono: Amitabh Bachchan denies taking Rs 6.3 cr for endorsing DD Kisan

July 21, 2015

Mumbai, Jul 21: Megastar Amitabh Bachchan on Monday denied charging Rs.6.31 crore to promote the DD Kisan channel, saying he had no contract with national broadcaster Doordarshan.

amitabh"I wish to state that I have not entered into any contract with Doordarshan, on the endorsement of their channel DD Kisan, and neither have I received any money from them," the 72-year-old said in a statement.

"I worked with the advertising agency Lowe Lintas on the campaign for DD Kisan, and have not entered into any contract with them either, nor have I received any money from Lintas," he added.

The cine icon, who himself got the farmer tag in 2010 when he bought the land in a Muzzaffarnagar village Kakori, added that endorsing the channel was his pro bono act.

"My 'deliverables' on this campaign have been executed by me many days ago. I work pro bono on various issues and DD Kisan Channel is one of them. If there is any evidence or proof to the contrary, please forward them to me for verification," the actor added.

A section of the media reported that Amitabh charged Rs.6.31 crore to endorse DD Kisan, amid suggestions that Lintas had a tough time in getting the celebrity to do the campaign.

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News Network
April 6,2020

New Delhi, Apr 6:  In an attempt to pump up Indians with positivity amid the testing times of coronavirus, Bollywood's most prominent actors like Akshay Kumar, Kartik Aaryan, Tiger Shroff, Taapsee Pannu, Kiara Advani, joined hands and launched a hope anthem - 'Muskurayega India.'

The song is set on the optimistic theme that sends out the message that the country will smile again if the country supports each other in the current crisis situation.

An initiative of Akshay Kumar's Cape of Good Films, the video of the song features all the lead actors of the industry including Ayushmann Khurrana, Bhumi Pednekar, Sidharth Malhotra, Vicky Kaushal, Raj Kumar Rao, Ananya Panday, Kriti Sanon, Jacky Bhagnani, and Rakul Preet.
Curated by Jackky Bhagnani's music label JJust Music and composed and sung by the talented Vishal Mishra, 'Muskurayega India' is a symbol of India's spirit of solidarity, battling against the coronavirus pandemic.

The soulful song penned by Kaushal Kishore also features cricketer Shikhar Dhawan and famous Mumbai based Radio Jockey Malishka.
The video of the song starts with Prime Minister Narendra Modi's televised address in which he is seen assuring the country that every Indian will come out victorious from the coronavirus crisis.

The video then features all the prominent faces of the cinema industry giving out the message of hope from their balconies, terrace and other spots of their houses.

The song urges people to stay home and support the people who are working to combat the virus, like police officials, and medical practitioners on duty amid the lockdown.

A locked-down view of some of the most prominent spots in the country like the India Gate, Hawa Mahal, and Mumbai's beaches are also featured in the video.

The song also spreads the message of social distancing and washing of hands to keep the infection away.

The video ends with a rhythm of the national anthem with the celebrities standing still to honour it and finally fades away with the Indian national flag.

As the country battles the novel coronavirus, the song is an attempt to uplift the spirit of togetherness of every Indian during the unprecedented crisis.

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News Netowrk
July 10,2020

New Delhi, Jul 10: Actor Bhumi Pednekar, who is staying indoors like many other Bollywood celebrities, on Friday said that she has learned to prioritise what is important to her amid the COVID-19-induced lockdown.

"One thing that I have learnt about myself is that I love isolation. I love being by myself. I saw a lot of people complaining that they are bored at home or that they cannot go out. I am an extrovert, I am a very social person but this quarantine has led me to realise that I do prefer my isolation over meeting people because I haven't really been in touch with people," she said.

"I have kind of been catching over my reading, not seen much television but started watching shows. I have spent a lot of time with my mom and honesty there were days when I did nothing," she added.

The 'Pati Patni Aur Woh' actor further said that it was important loving oneself and enjoying one's own company.

"I have kind of prioritised what I feel is important in life. I have re-educated myself. But the biggest learning has been that I love being alone. And maybe I have kind of enjoyed this state because as actors you are constantly surrounded by people whether you are promoting or shooting a film," she said.

"Your immediate entourage is also like a team of quite a few people. You are constantly over the phone, you are constantly over social media," she added.

Pednekar was last seen in Karan Johar's horror film 'Bhoot Part One: The Haunted Ship,'.

She will next be seen in another horror thriller, 'Durgavati.'

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Agencies
May 18,2020

Muzaffarnagar, May 18: Bollywood actor Nawazuddin Siddiqui and his family has been quarantined for 14 days in his house in Budhana in Muzaffarnagar district.

The actor and his family underwent medical screening and have tested negative for Coronavirus.

The actor reached his home on May 15 after taking a travel pass. He and his family have been asked to remain in home quarantine till May 25.

His mother, brother and sister-in-law also made the journey with him in his private vehicle.

The actor told reporters that he underwent medical screenings at 25 points during his journey.

Kushalpal Singh, Station House Officer (SHO), Budhana police circle, said that the health officials had visited the home of the actor and ordered a 14-day quarantine for them.

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