I’ve Made a Career with Unconventional Choices: Anushka Sharma on Completing 10 Years in Films

Agencies
December 10, 2018

Mumbai, Dec 10: Anushka Sharma has completed 10 years in the movie business and the actor believes the reason for her successful run are the “unconventional” choices she has made as a performer, producer and an entrepreneur.

Anushka, who carved a niche with films like Band Baaja Baaraat, PK, Sultan, NH10, made her debut opposite Shah Rukh Khan in 2008 blockbuster Rab Ne Bana Di Jodi.

“I have always made unconventional choices because it comes from my instincts. I have been successful with those unconventional choices. I have made a career with unconventional choices and that’s why I have created a different standing for myself in the film industry,” Anushka said.

“I believe luck favours the brave. I wasn’t doing it thinking it is risky. I was doing it because that made sense for me. For me following my instincts is an easier thing,” she added. The producer of critically acclaimed films like NH 10, Phillauri and Pari said the focus on content has helped her company Clean Slate Films flourish.

“Whether content is in a big or a small film, it will always work. Audience looks for entertainment. If anyone thinks they are above content, then they are making a big mistake. Content is over stars, directors or everything else,” she added.

After doing back-to-back films, Anushka has decided to take time in choosing a new project as she now feels a bit secure about her place in the industry. “I felt I was working round the clock and my life is in the hands of everybody and whoever I had to give time to. I want to take time and pick films that I want to choose. I am in talks with few people.

“I have reached a level of security and position where I can take the time to do a film that I want to do. I am not a newcomer who has to do films for the heck of it. Even when I was a newcomer I was not doing it. I am ok with that. I have gained that position,” she said.

The actor, however, has no plans to go slow when it comes to production. “The show that we are doing for Amazon Prime Video and for Netflix does require time. If I am producing a film in which I am acting, I have taken out time from my schedule to do it. Here I have to take out time. It is a behind-the-scene job so one might not see it but that requires time. I am an actor who produces films also. And that is not slowing down,” she said.

Anushka, who is currently busy promoting her upcoming film Zero with Shah Rukh and Katrina Kaif, is yet to sign any new project. There were also reports of her soon starting the work on her next production Kaneda to be directed by NH 10 director Navdeep Singh, but Anushka said right now her banner is only focusing on ties with Prime Video and Netflix.

“I have that script (Kaneda). We are not in the process of doing it currently. We have our hands full with a series that we are doing with Amazon Prime Video and the movie that we are producing for Netflix,” she said.

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News Network
July 22,2020

Mumbai, Jul 22: Actor Sonu Sood on Wednesday launched an app to offer support to workers in finding right job opportunities in various sectors across the country.

Sood, who catapulted to the national spotlight for his work in helping migrants reach their homes amid the Covid-19 pandemic, has come out with a free of cost online platform called 'Pravasi Rojgar', which will provide all the necessary information and right linkages to find jobs.

The 47-year-old actor said while arranging travel for the migrants, their conversations would often revolve around how they were looking for the right work opportunity amid the pandemic.

"Lot of thinking, planning and preparation have gone into designing this initiative over the last few months, in order to ensure that it is holistic and builds on the work already being done in the country.

"Extensive consultations have been held with top organisations that're involved at the grassroots level in skilling and placing the youth below the poverty line, NGOs, philanthropic organisations, government functionaries, strategy consultants, technology start ups and above all the returned migrants whom I have helped," Sood said in a statement.

The initiative will be supported by community outreach in the villages to find the right employment opportunities for migrant workers in different parts of the country.

According to the release, the online platform has over 500 reputed companies related to construction, apparel, healthcare, engineering, BPOs, security, automobile, e-commerce and logistics sectors, offering job opportunities.

'Pravasi Rojgar' will also be offering specific job training programmes like spoken English.

A 24x7 helpline have been set up in New Delhi, Mumbai, Bengaluru, Hyderabad, Coimbatore, Ahmedabad and Thiruvananthapuram. 

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News Network
June 2,2020

New Delhi, Jun 2: Actor Anushka Sharma on Tuesday exhorted people to maintain hygiene and advised to stop open defecation in a bid to avoid coronavirus spread.

As the country is grappling with the coronavirus crisis, the 'PK' actor has joined the initiative with the Swachh Bharat Mission, which aims to tell the people that the contagion can be curbed through strict sanitation process.

"When women all over the country had decided that they would educate everyone on the lesson of close the door, shun the disease, no one had thought that their initiative would turn into such a huge wave!," the actor was seen saying in a video posted in the official Twitter handle of Swachh Bharat I #IndiaFightsCorona.

"Today, in the time of coronavirus pandemic, we all have to again remember and remind others about the lesson of cleanliness," she added.

"If we take care of cleanliness around us, by not defecating in the open, we will keep ourselves healthy and India clean. We will become strong to fight against any kind of disease," the 32-year-old star said.

The 'Sultan' actor noted that by stopping defecating in open and closing the toilet door at all times can be a solid measure to drive the disease out of the country.

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News Network
January 2,2020

New Delhi, Jan 2: Hoping her cinematic voice can help bring about lasting change in how society perceives acid attack survivors, actor Deepika Padukone says her latest film Chhapaak should ideally be so impactful that there won't be need for another story on acid violence.

After all, cinema is in itself such a powerful medium, Deepika told news agency ahead of the release of the film, which is based on the life of acid attack survivor and activist Laxmi Agarwal.

The idea behind the social drama is to invoke empathy and understanding rather than paint women who have undergone the ordeal as victims, the actor, who has also produced the film, said in a telephonic interview from Mumbai.

"Beyond the gruesomeness, the violence and all of that, there is a story of the human spirit and hope. That's why we're telling the story," she said.

Deepika, 33, said it was a story that spoke to her and she felt pride in attaching herself to the project.

Chhapaak, directed by Meghna Gulzar and featuring Vikrant Massey, is the second mainstream film to focus on the subject after 2019 Malayalam movie Uyare starring Parvathy Thiruvothu.

"I hope we won't have to constantly tell stories on acid attack survivors for us to see change. I hope with our film we begin to see that change for ourselves as a society and for acid attack survivors.

"If we don't, then we've done something wrong as a society. Cinema in itself is such a powerful medium that hopefully just through this one film we will hopefully be able to see that kind of change and impact," Deepika said.

The actor said there was not much planning behind the decision to back the film financially.

"Sometimes certain films need a little more hand holding, a little more love and support. I felt like I would be adding a little more value as a producer.

"This is a film I'm very proud of, not just from the script point of view but even in terms of the story and its message," she said.

The film, which releases on January 10, will be Deepika's first release in two years and comes after her marriage to frequent co-star Ranveer Singh.

The actor said she used the time to creatively replenish herself.

"It was about finding a film worthy of putting out there. It's not that work at my end had stopped. I was constantly looking for scripts that challenged and excited me.

"I would look at it as time for creative fertility. It's important to nurture yourself. The work that goes on behind the scenes... most often we're constantly on a film set, but whether it's meeting with writers and directors, looking for scripts... That is also part of the creative process and that's what I've been doing."

The title Chhapaak instantly evokes the image of acid being splattered, and Deepika said the director wanted a word for the film's name that could also lend itself to a song.

"I think she said 'chhapaak', which is the sound of a splash, is something that could adapt or lend itself beautifully to a song. Perhaps, it also has to do with fluidity. So on one hand, liquid is known to take different forms, a liquid such as this (acid) can change someone's life forever," she said.

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