Kareena Kapoor becomes the face of Pakistan's mobile company

December 22, 2013

Kareena_KapoorIslamabad, Dec 22: Bollywood superstar Kareena Kapoor is all set to star in Pakistan's most expensive mobile ad by a leading handset company here.

The 33-year-old 'Heroine' star, who is the brand ambassador of the company, has been signed up by QMobile, the largest selling mobile phone brand in Pakistan.

The actress will soon be seen in a commercial that has been shot in Thailand.

Asked if this was the most expensive ad of Pakistan, QMobile's Chief Marketing Officer Zeeshan Qureshi said, "I cannot say for the whole industry but yes, this is the most expensive form mobile sector."

On being chosen Kareena as the face of the brand, Qureshi said, "Because she is a star and has a huge fan following here."

The other Indian film star to have featured in a Pakistani ad is Juhi Chawla. She endorses a cooking oil.

The Qmobile ad is being directed by Farooq Mannan who is also known as Pakistan's Imtiaz Ali.

Kareena is endorsing QMobile's flagship 'Noir Quadcore Z4 – that has 13MP rear and 5MP front camera, 32 GB internal memory, 2GB RAM, Motion and Air gesture carrying a price tag of PKR 35,000.

QMobile had earlier signed 'Aashiqui 2' famed actor Aditya Roy Kapoor as its Brand Ambassador. The ad was much appreciated in Pakistan.

QMobile – the first Pakistani mobile phone company – has introduced phones packed with high-end features at very competitive prices.

The Karachi-based company was set up by Pervez Akhtar of Allied Electronics Industries – an importer, assembler and distributor of LG products in Pakistan – around five years ago.

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Agencies
July 25,2020

Mumbai, Jul 25: Movie theatres have been shuttered for months due to the coronavirus pandemic in the country, but the Information and Broadcasting Ministry has now recommended that the Union Home Ministry allow cinema halls to reopen in August. 

I&B Secretary Amit Khare indicated this at a close-door industry interaction with the CII Media Committee on Friday. He said Home Secretary Ajay Bhalla at the Home Ministry would take the final call.

Khare said that he has recommended that cinema halls may be allowed to reopen all over India as early as August 1, or at the latest, around August 31.

The formula suggested is that alternate seats in the first row and then the next row be kept vacant, and proceeding in this fashion throughout.

Khare said that his ministry's recommendation takes into consideration the two metre social distancing norm, but tweaks it gently to two yards instead. The Home Ministry, however, still has to revert on the recommendation.

Cinema owners, present in the interaction, however, pushed back and said this formula is unwise and merely running films at 25% auditorium capacity is worse than keeping the cinemas shut.

The attendees at the meet included media CEOs like N.P. Singh of Sony, Sam Balsara (Madison), Megha Tata, (Discovery), Gaurav Gandhi (Amazon Prime), Manish Maheshwari (Twitter), S. Sivakumar (Bennett Coleman and Co Ltd), and K Madhavan, Star & Disney, and also Chairman, CII Media Committee.

The OTT platforms present, including Gandhi of Amazon Prime, did not push back. Some Bollywood producers, notably those of Amitabh Bachchan's Gulabo Sitabo, have posted their movies on OTT, rather than live out the lockdown uncertainty.

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Agencies
March 7,2020

Mumbai, Mar 7: A 'farm-to-fork' themed restaurant 'He-Man' situated on National Highway in Haryana's Karnal -- franchised by veteran Bollywood actor Dharmendra -- has been sealed for building law violations, officials said on Saturday.

The Karnal Municipal Corporation sealed the franchise outlet on Friday for not furnishing the change of land use (CLU) certificate and illegal constructions, an official said.

The restaurant is located on National Highway 44 on the outskirts of Karnal, some 150 km from here.

The franchise was given to Delhi-based businessman Pramod Kumar.

"After the success of my restaurant Garam Dharam Dhaba, I am now announcing a farm-to- fork themed restaurant 'He-Man'," Dharmendra had announced on Instagram after its launch on Valentine's Day.

Karnal Deputy Commissioner Nishant Yadav said the action was initiated as the restaurant owner did not respond to MC notice on the issue.

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News Network
March 11,2020

Washington, Mar 11: Pop star Selena Gomez made some revelations about her personal life in a recent interview.

While explaining the lyrics of her song "Rare" on the 'Genius' YouTube channel, the 27-year-old said that there are times when she feels that she will ever be able to find a suitable partner for herself, reported Fox News.

"Some days when I wake up and I am annoyed and I am like, 'I am going to be alone forever.' But after that 15 minutes go away, I say to myself, 'I know that there is someone for everybody," the singer told in the seven-and-a-half minute long video.

However, she remains optimistic as she is still young and "this isn't the end all be all".

Elaborating upon the chorus of her song, Gomez opened up and said, "self-esteem and confidence is a constant struggle".

"It's getting better with time and age, but it will always be something that I'm working on," she added while explaining the lyrics further.

"So what I think is so important about this chorus is that it's acknowledging, 'Hey, I don't have it all. I'm not saying I'm perfect, but I do know that I'm special,' and I think that is a humble approach of saying, 'Why don't you see that I am different?'" the singer added as reported by Fox News.

Touching upon her experiences from past relationships, she commented: "In certain relationships, I've heard and I've experienced and whatnot, I think men and women do it -- especially teenagers and young people in love -- is there's this satisfaction out of hurting someone because you know that they care. Purposefully putting someone down because they want to keep them at a level. I've had someone actually say that to me before".

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