Kareena Kapoor becomes the face of Pakistan's mobile company

December 22, 2013

Kareena_KapoorIslamabad, Dec 22: Bollywood superstar Kareena Kapoor is all set to star in Pakistan's most expensive mobile ad by a leading handset company here.

The 33-year-old 'Heroine' star, who is the brand ambassador of the company, has been signed up by QMobile, the largest selling mobile phone brand in Pakistan.

The actress will soon be seen in a commercial that has been shot in Thailand.

Asked if this was the most expensive ad of Pakistan, QMobile's Chief Marketing Officer Zeeshan Qureshi said, "I cannot say for the whole industry but yes, this is the most expensive form mobile sector."

On being chosen Kareena as the face of the brand, Qureshi said, "Because she is a star and has a huge fan following here."

The other Indian film star to have featured in a Pakistani ad is Juhi Chawla. She endorses a cooking oil.

The Qmobile ad is being directed by Farooq Mannan who is also known as Pakistan's Imtiaz Ali.

Kareena is endorsing QMobile's flagship 'Noir Quadcore Z4 – that has 13MP rear and 5MP front camera, 32 GB internal memory, 2GB RAM, Motion and Air gesture carrying a price tag of PKR 35,000.

QMobile had earlier signed 'Aashiqui 2' famed actor Aditya Roy Kapoor as its Brand Ambassador. The ad was much appreciated in Pakistan.

QMobile – the first Pakistani mobile phone company – has introduced phones packed with high-end features at very competitive prices.

The Karachi-based company was set up by Pervez Akhtar of Allied Electronics Industries – an importer, assembler and distributor of LG products in Pakistan – around five years ago.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
July 11,2020

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 29,2020

New Delhi, May 29: Actor Pooja Hegde revealed that her Instagram account was hacked after unflattering memes about her colleague Samantha Ruth Prabhu were shared.

Samantha's angry fans are not buying her explanation and it has prompted a Twitter trend #PoojaMustApologizeSamantha.

On Monday night, Pooja put out a tweet that her Instagram had been hacked and was in the process of being retrieved. She urged her fans to not accept any invitations or pass out any personal information to the person asking.

She wrote, "Hi guys, so I've been informed by my team that my insta account has been hacked and my digital team is helping me with it. Please do not accept any invitations or pass out any personal information out to the person asking. Thank you."

An hour later, which she spent "stressing," the 'Mohenjodaro' star tweeted again to say the account was restored and that all activity in the while it had been hacked would be undone.

"Spent the last hour stressing about the safety of my Instagram account. Thanking my technical team for instant help at this hour. Finally, got my hands back on my Instagram Any message, follow back or post in d past hour from my account has been done will be undone. Ty," tweeted Hegde.

The 29-year-old actor announced that her feed has been cleaned up now. Her most recent Instagram post is now one on pet food that she posted three days ago.

In Pooja's tweets, there is no mention of Samantha.

According to the screenshots that are being circulated over social media, a meme of Samantha was posted from Pooja's account. It read, "I don't find her pretty at all."

This tweet has triggered Samantha's fans who have not been pacified by her explanation and are demanding that Pooja apologise, meanwhile Pooja's fans say she has nothing to apologise for.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 11,2020

Los Angeles, May 11: Iconic soul and R&B singer Betty Wright has died after a battle with cancer. She was 66. According to Entertainment Weekly, the Grammy winner passed away on Sunday in her hometown Miami, Florida, Wright's niece confirmed.

The news comes a week after singer-songwriter Chaka Khan tweeted praying for her "beloved sister", without mentioning the cause of ailment.

"Calling all my #PrayWarriors | My beloved sister, Betty Wright, is now in need of all your prays. 'Que Sera, Sera | Whatever Will Be, Will Be' In Jesus Name We Pray for Sister Betty All My Love Chaka," she wrote.

Wright, whose real name was Bessie Regina Norris, was born in 1953.

She started singing as part of her siblings' musical group called the 'Echoes of Joy', but she rose to fame in the 1970s.

The singer was a member of the gospel ensemble until they parted ways when she was 11, leading her to embrace R&B music.

Wright signed with the label Deep City Records in 1966, a year later becoming a local hit with songs "Thank You Baby" and "Paralyzed".

Her first album My First Time Around wasn't released until two years later featuring the hit "Girls Can't Do What the Guys Do."

The biggest hit of her career Clean Up Woman came a year later, which was certified gold barely days after her 18th birthday.

At the age of 23, she went on to win her first Grammy Award for Best Song, Where is the Love?

Wright continued writing and producing music for two decades, her final hit  No Pain, (No Gain) was released in 1988.

Wright also collaborated with talent in the industry including fellow Miami superstar Gloria Estefan, for whom she arranged the harmonies on the 1991 track Coming Out of the Dark, as well as Jennifer Lopez, Kelly Clarkson, and Joss Stone.

She served as the vocal coach of the girl group Danity Kane on "Making of the Band" (2006).

With her collaboration with The Roots titled Betty Wright: The Movie, Wright again came under spotlight in 2011. This was her first album in a decade.

She scored a Grammy nod for the song Surrender from the album. Her work has been sampled throughout the years by Beyonce, Mary J Blige, Afrika Bambaataa, and Chance the Rapper. Several names from the music industry such as Snoop Dogg, John Legend, and DJ Khaled condoled Wright's demise on social media.

Snoop shared a video of Wright singing "Tonight is the Night" and thanked his mentor for inviting him to "thankful Thursday's" at her Florida house years ago.

"I know god is pleased with your work. Tonight is the night you get to heavens gates. Long live. Betty Wright," he wrote on Instagram.

Legend said Wright will be missed.

"She was always so loving and giving to younger artists. Always engaged, always relevant," he tweeted.

Khaled shared a clip of his performance with Wright on the song "Holy Key" at the 2016 BET Hip Hop Awards.

"Betty Wright, you are an angel. You one of my realest friends I have! You are like a mom to me! You had my back from the very beginning! We made beautiful music together! Betty Wright is an icon! And the Mother of Miami," he wrote.

Wright was married three times - her final marriage was to reggae legend Noel 'King Sporty' Williams from 1985 until his death in 2015.

She had five children: Aisha McCray, Patrice Parker, Patrick Parker, Patrice Parker, and Chaka Azuri. Her son Patrick was shot to death on Christmas Day 2005 at the age of 21.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.