Kareena Kapoor becomes the face of Pakistan's mobile company

December 22, 2013

Kareena_KapoorIslamabad, Dec 22: Bollywood superstar Kareena Kapoor is all set to star in Pakistan's most expensive mobile ad by a leading handset company here.

The 33-year-old 'Heroine' star, who is the brand ambassador of the company, has been signed up by QMobile, the largest selling mobile phone brand in Pakistan.

The actress will soon be seen in a commercial that has been shot in Thailand.

Asked if this was the most expensive ad of Pakistan, QMobile's Chief Marketing Officer Zeeshan Qureshi said, "I cannot say for the whole industry but yes, this is the most expensive form mobile sector."

On being chosen Kareena as the face of the brand, Qureshi said, "Because she is a star and has a huge fan following here."

The other Indian film star to have featured in a Pakistani ad is Juhi Chawla. She endorses a cooking oil.

The Qmobile ad is being directed by Farooq Mannan who is also known as Pakistan's Imtiaz Ali.

Kareena is endorsing QMobile's flagship 'Noir Quadcore Z4 – that has 13MP rear and 5MP front camera, 32 GB internal memory, 2GB RAM, Motion and Air gesture carrying a price tag of PKR 35,000.

QMobile had earlier signed 'Aashiqui 2' famed actor Aditya Roy Kapoor as its Brand Ambassador. The ad was much appreciated in Pakistan.

QMobile – the first Pakistani mobile phone company – has introduced phones packed with high-end features at very competitive prices.

The Karachi-based company was set up by Pervez Akhtar of Allied Electronics Industries – an importer, assembler and distributor of LG products in Pakistan – around five years ago.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 10,2020

Thiruvananthapuram, Jan 10: Eminent Carnatic vocalist and playback singer K J Yesudas, who has enthralled music aficionados across the world with his profound and mellifluous voice for the last six decades, turned 80 on Friday.

People from various walks of life, including Prime Minister Narendra Modi, Kerala Chief Minister Pinarayi Vijayan and luminaries of music and film world besides socio-cultural personalities, wished the legendary singer, popularly called as 'gana gandharvan' (the celestial singer) by his fans, on his birthday.

Regional newspapers came out with special pages and television channels with exclusive programmes as a tribute to the singer, who has recorded over 80,000 songs in various genres in almost all languages of India including about 25,000 film songs, Carnatic bhajans and devotional songs.

Besides Indian languages like Malayalam, Tamil, Telugu, Hindi, Kannada, Bengali, Odia, his voice gave life to songs in Arabic, English, Latin, and Russian during a career spanning over six decades.

Yesudas, whom the country had honoured with Padma Vibhushan in 2017, is the recipient of eight national awards, 25 Kerala state awards, five state awards of Tamil Nadu and four of Andhra Pradesh.

"On the special occasion of his 80th birthday, greetings to the versatile K J Yesudas Ji. His melodious music and soulful renditions have made him popular across all age groups. He has made valuable contributions to Indian culture. Wishing him a long and healthy life," Modi tweeted.

The Left veteran also shared a photo of the veteran singer along with the tweet.

Meanwhile, Yesudas this morning visited the Mookambika Temple at Kollur in Udupi district of Karnataka along with his family, a practice he has been following for the last four decades.

Draped in the traditional Kerala style kasavu mundu and shawl, 'dasettan', as he is known among his hardcore fans cutting across ages, Yesudas offered prayers along with his wife Prabha and sons and performed special poojas at the Goddess Saraswathi temple.

Hundreds of music buffs gathered at the shrine to wish the octogenarian singer.

Considered as one of the best playback singers in the country, Yesudas had begun his music career in the tinsel town with the Malayalam song "Jathi bhedam matha dwesham" in the year 1961 and sang in Tamil, Telugu and Kannada films among other languages.

Yesudas's foray into Bollywood saw him recording various memorable hits, including "Jab Deep Jale Aana" and "Gori Tera Gaon Bada Pyara".

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 16,2020

Mumbai, Jun 16: Filmmaker Dibakar Banerjee remembers Sushant Singh Rajput as a dance loving 'chhokra' from an engineering college who, having made it in Bollywood, was “enthused, sincere and totally focused” on his craft.

Banerjeee said the actor always had “a book or two” with him and took pride in the fact that he had an “inner intellectual life away from the shallower aspects of showbiz”.

Rajput was found dead in his Bandra apartment on Sunday at the age of 34, leaving his friends, colleagues and collaborators in a state of shock.

The Patna-born actor and the director worked together in 2015 film "Detective Byomkesh Bakshy!" when Rajput was a relative newcomer in the industry. Banerjee says it was Rajput's vulnerability and willingness to do different that made him stand out for the role.

In an interview with news agency, the filmmaker looks back at Rajput's sincerity, his love for science and astronomy and how an outsider has to work harder than a "mediocre, unmotivated and entitled establishment elite" to succeed in Bollywood.

Excerpts:

You worked with Sushant when he was less than two-year-old in the film industry. What struck you the most in him to cast as Detective Byomkesh Bakshy?

Banerjee: His vulnerability and intensity and the ambition to do different things than the usual Bollywood stuff.

What were your memories of Sushant- the actor and the person?

Banerjee: As an actor he would tense himself up for the scene and then completely plunge in take after take. He would put a lot of value on preparation. He would be up the previous night of the shoot, reading the scene and making notes and land up on the sets all raring to go.

He would be on, ready and give his hundred per cent throughout the shoot of Byomkesh - no matter how hard or long the day. The unit did not really have to worry about him - considering he was the star. That's what I remember - a total pro, enthused, sincere and totally focused.

As a person, he seemed to me a happy dance loving 'chhokra' from an engineering college who had made it in showbiz and now was serious about acting. He was deeply nostalgic about his carefree student days in Delhi. We used to laugh a lot - I remember that quite clearly.

Sushant's friends say that he spoke more about books and his love for astronomy than films and their fate, which is rare for an actor in the industry. Do you also remember him that way?

Banerjee: Totally true. He was a science and astronomy nut. Always had a book or two with him - and was proud of the fact that he had an inner intellectual life away from the shallower aspects of showbiz. I recognized it as a reflex, protective action to prevent the Bollywood swamp sucking him in totally. And also an identity he wanted to protect and project.

Sushant's death has brought to the fore the struggles of outsiders and the alienation they often face from the nepotistic culture of the industry. Did you feel that Sushant was also fighting this battle despite being a successful actor?

Banerjee: We all fight it, day in and out - whether successful or failing. But the trick is to define that success and failure ourselves and not let the narrative constantly forced by the establishment to get to you. Those who know this weather the storm and ultimately survive and thrive.

The biggest unfairness in all this is that it takes double the talent, energy and hard work for an outsider to convince the audience and the industry that he or she is as safe a box office bet as a mediocre, unmotivated and entitled establishment elite.

The media colludes in this by wallowing in family, coterie and celebrity worship. This leads to deep anger and frustration. Those who can let this slide survive. Those who can't - those who hurt a little more or are vulnerable and impressionable - they are at risk.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 13,2020

Mumbai, Jan 13: On the ongoing protests against new Citizenship Law, Bollywood actor Zeeshan Ayub said that everyone has been exposed and the common man has understood everything and the right-wing people cannot make a fool out of them by giving vague statements.

Talking to ANI, Zeeshan said, "Law is supposed to give the citizenship but the way in which the criteria have been changed is the trouble here."

Disagreeing to the continuous statements put forward by the BJP government that CAA is not a hindrance to the citizenship, the actor further said, Things are clear now, people have now understood the facts, the people and the intention behind are now exposed,.. they can't make a fool out of common people any more."

Zeeshan said it actually the other way round, those people are the ones who are misleading the general public by fluctuating their own statements. "Home minister said something, the next day something else is being said in the Ram leela..people are getting confused., the 'Ranjahanna' actor added.

He further said, "Earlier it was Hindu-Muslim propaganda, but that didn't work, so now you are making it a case between two political parties.. basically you are changing your own statements." When asked about his take on the ongoing JNU Violence, the actor said the members of the alleged political party itself have come out and explained their part in the case and yet no action has been taken.

The actor finally said that people should develop a sense of humanity.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.