Kareena Kapoor becomes the face of Pakistan's mobile company

December 22, 2013

Kareena_KapoorIslamabad, Dec 22: Bollywood superstar Kareena Kapoor is all set to star in Pakistan's most expensive mobile ad by a leading handset company here.

The 33-year-old 'Heroine' star, who is the brand ambassador of the company, has been signed up by QMobile, the largest selling mobile phone brand in Pakistan.

The actress will soon be seen in a commercial that has been shot in Thailand.

Asked if this was the most expensive ad of Pakistan, QMobile's Chief Marketing Officer Zeeshan Qureshi said, "I cannot say for the whole industry but yes, this is the most expensive form mobile sector."

On being chosen Kareena as the face of the brand, Qureshi said, "Because she is a star and has a huge fan following here."

The other Indian film star to have featured in a Pakistani ad is Juhi Chawla. She endorses a cooking oil.

The Qmobile ad is being directed by Farooq Mannan who is also known as Pakistan's Imtiaz Ali.

Kareena is endorsing QMobile's flagship 'Noir Quadcore Z4 – that has 13MP rear and 5MP front camera, 32 GB internal memory, 2GB RAM, Motion and Air gesture carrying a price tag of PKR 35,000.

QMobile had earlier signed 'Aashiqui 2' famed actor Aditya Roy Kapoor as its Brand Ambassador. The ad was much appreciated in Pakistan.

QMobile – the first Pakistani mobile phone company – has introduced phones packed with high-end features at very competitive prices.

The Karachi-based company was set up by Pervez Akhtar of Allied Electronics Industries – an importer, assembler and distributor of LG products in Pakistan – around five years ago.

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News Network
July 16,2020

Washington, Jul 16: Actor Chris Evans, better known as 'Captain America', made a six-year-old boy's day by sending him a personalised video message lauding his heroic act of saving his younger sister from a dog attack.

According to The Hollywood Reporter, the aunt of the young boy (Bridger Walker from Cheyenne) posted on Instagram the story of how the boy saved his sister on July 9 and was horribly injured in the process.

She shared the story on the photo-sharing platform on Sunday and also posted few photos featuring the brother-sister duo as well as pictures of the injuries on Walker's face.

"After receiving 90 stitches (give or take) from a skilled plastic surgeon, he's finally resting at home," wrote the aunt (Nikki Walker).
"We love our brave boy and want all the other superheroes to know about this latest hero who joined their ranks," she added.

Moved by the young boy's story, Evans made a direct video message appreciating the boy for what he did, and how he is no less than a superhero.

He also promised to send the young kid an authentic 'Captain America' shield as a reward for his selfless, heroic act.

Evans' video message to the young boy was shared by the aunt on her Instagram profile.
In the video, Evans is saying, "Pal, you're a hero, what you did was so brave, so selfless -- your sister is so lucky to have you as a big brother.

Your parents must be so proud of you," Evans said in a video message that the family shared Wednesday. "Keep being the man you are, we need people like you. Hang in there, I know recovery might be tough, but based on what I've seen, I don't think there's much that can slow you down."

Towards the end, the 39-year-old actor told the boy he was sending the 'Captain America' shield to him, as the world needs more bravehearts like the little boy.

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News Netowrk
July 10,2020

New Delhi, Jul 10: Actor Bhumi Pednekar, who is staying indoors like many other Bollywood celebrities, on Friday said that she has learned to prioritise what is important to her amid the COVID-19-induced lockdown.

"One thing that I have learnt about myself is that I love isolation. I love being by myself. I saw a lot of people complaining that they are bored at home or that they cannot go out. I am an extrovert, I am a very social person but this quarantine has led me to realise that I do prefer my isolation over meeting people because I haven't really been in touch with people," she said.

"I have kind of been catching over my reading, not seen much television but started watching shows. I have spent a lot of time with my mom and honesty there were days when I did nothing," she added.

The 'Pati Patni Aur Woh' actor further said that it was important loving oneself and enjoying one's own company.

"I have kind of prioritised what I feel is important in life. I have re-educated myself. But the biggest learning has been that I love being alone. And maybe I have kind of enjoyed this state because as actors you are constantly surrounded by people whether you are promoting or shooting a film," she said.

"Your immediate entourage is also like a team of quite a few people. You are constantly over the phone, you are constantly over social media," she added.

Pednekar was last seen in Karan Johar's horror film 'Bhoot Part One: The Haunted Ship,'.

She will next be seen in another horror thriller, 'Durgavati.'

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News Network
January 24,2020

Paris, Jan 24: Rahul Mishra and Imane Ayissi made history on Thursday by becoming the first Indian and black African designers to show their clothes on the elite Paris haute couture catwalk.

Only a little more than a dozen of the world's most prestigious luxury labels -- including Dior, Chanel and Givenchy -- have a right to call their clothes haute couture.

All the clothes must be handmade -- and go on to sell for tens of thousands of euros (dollars) to some of the richest and most famous women in the world.

Mishra, an advocate of ethical "slow fashion" who blames mechanisation for much of the world's ills, said "it felt amazing and very surreal to be the first Indian to be chosen." "They see a great future for us -- which will make us push ourselves even harder," the 40-year-old told AFP after his debut show was cheered by fashionistas.

Both Mishra and Cameroon-born Ayissi, 51, are champions of traditional fabrics and techniques from their homelands and are famous for their classy lines.

Ayissi said his selection was "immense" both for Africa and himself.

"I am so proud that I can show my work and showcase real African fabrics and African heritage," he told AFP backstage as celebrities, including the chic head of Unesco, Audrey Azoulay, congratulated him.

Mishra broke through on the Paris ready-to-wear scene after winning the International Woolmark Prize in 2014, the top award that also launched the careers of such greats as Karl Lagerfeld and Yves Saint Laurent.

The purity of his often white creations with their detailed but understated embroidery has won him many fans, including Vogue's legendary critic Suzy Menkes.

The doyenne of fashion's front row called him an Indian "national treasure".

But this time, Mishra turned up the colour palette somewhat with dresses that subtly evoked the jungle paradises and pristine underwater world off the Maldives he worries that one day we might lose.

Appalled by the smoke and pollution that meant he had to keep his four-year-old daughter indoors in Delhi for nearly 20 days in November, Mishra said he imagined a "pure virginal and untamed planet... with ecosystems crafted out of embroidered flora and fauna".

"I am very emotional about it. Sometimes it makes me cry. All our children should be growing up in a better world," he added.

"When I take Aarna (his daughter) to the foothills of the Himalayas and the sky turns blue, she is so happy.

"Once, when she saw the River Ganges, she said: 'Can you please clean it for us so can go for a swim?'"

Mishra said he was reducing the quantity of clothes he was producing while at the same time increasing their quality, with humming birds, koalas and other animals hidden in the hundreds of hand worked embroidered leaves and flowers of his "jungle dresses".

The designer has won ethical and sustainability awards for his work supporting local crafts people in rural India.

"My objective is to create jobs which help people in their own villages," Mishra said.

"If villages are stronger, you will have a stronger country, a stronger nation, and a stronger world," he added.

Ayissi takes a similar stand, refusing to use wax prints popular in West Africa which he dismisses as "colonial".

Dutch mills flooded Africa with cotton printed with colourful patterns borrowed from Indonesian batik in the 19th century, and still dominate the market.

"When we talk about African fashion, it's always wax, which is a real pity," he told AFP, "because it's killing our own African heritage."

Ayissi, a former dancer who worked with singers such as Sting and Seal, told AFP he wanted to open up "a new path for Africa" and find an "alternative way of doing luxury fashion".

He has gone back to using prestigious local materials, like the strip fabric kente woven by the Akan people of Ghana and the Ivory Coast, which was originally worn only by nobles.

The son of an undefeated African boxing champ and a former Miss Cameroon, he also uses appliqued techniques from Benin and Ghana.

Haute couture shows only take place in Paris and the criteria to enter and remain in fashion's elite club are strictly enforced by French law.

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