Katrina welcomes plans to target false claims in ad world

February 5, 2014

KatrinaMumbai, Feb 5: While the Central Consumer Protection Council (CCPC) is planning to target companies and celebrities endorsing a product for any false claims in advertisements, Katrina Kaif believes it will make both the actor and brand more responsible.

"I don't know enough about it (the rule) but if that is the case, it is very good. It will enforce quality control and it's going to make the actor and the brand a little more responsible and careful in making a claim," the 29-year-old said here on Tuesday while unveiling a new hair care range by Loreal Paris.

"It's important, you should not mislead people. So if you are making a claim in an advertisement, hopefully your product should deliver that promise," she added.

The CCPC is planning to set up certain rules under which a distressed consumer can claim compensation from both the company and the celebrity endorsing a product.

Katrina says she has always been responsible while endorsing any brand.

"I think I have been very conscious throughout my career. I can't go back and remember every line of every ad I have done but I think in the most part I have been pretty conscious that we are not making a wrong claim. I am pretty confident with everything I do," Katrina said.

Katrina Kaif is the new face of the international brand Loreal Paris. Aishwarya Rai Bachchan and Sonam Kapoor are also the faces of the brand.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 8,2020

Mumbai, Apr 8: Bollywood superstar Salman Khan has started the process of transferring funds into the accounts of daily wage workers of the film industry, the Federation of Western Indian Cine Employees (FWICE) said on Wednesday.

The actor had recently pledged to financially support 25,000 daily wage workers who have been badly hit by the 21-day lockdown to contain the coronavirus spread in the country.

According to B N Tiwari, FWICE, President, Salman has made an initial payment of Rs 3,000 each to the daily wage workers of the film industry, starting Tuesday.

"We had given him the final list of 23,000 workers so far, who were in dire need of financial help. He is going to transfer money in installments as he doesn't want people to misuse it. He has transferred about Rs 3,000 to every worker yesterday and he will transfer money again after some time. We are thankful to him for helping our workers," Tiwari told PTI.

A source close to Salman said the superstar will continue to support the workers until the situation improves in the country.

"We have started the process from Tuesday. We will be giving sufficient money to workers monthly, we will also give money next month and if the situation is still the same, we will continue to financially help the workers till it doesn't return to normalcy," the source said.

FWICE said Yash Raj Films have also provided a financial help of Rs 5,000 to around 3,000 workers.

"Besides Salman, a lot of people from Bollywood have come forward to help the workers, including Ajay Devgn and Rohit Shetty, who have given Rs 51 lakh each. Boney Kapoor and Arjun Kapoor too have given money and there are few more who have offered financial assistance to the federation. We also received Rs 1.5 crore from the Producers Guild of India on Tuesday.

"The federation has received a total amount of Rs 3 crore from film industry people. We are yet to receive money from Netflix, which they had announced for daily wage earners and also from Amitabh Bachchan, who is going to provide ration to one lakh workers. He is going to provide coupons which we should receive in a day or two," Tiwari said.

He further said Bachchan's ration coupon for workers will also be given to other associations across the country, such as in Chennai, Hyderabad, Kolkata and Karnataka.

Tiwari said FWICE is in the process of making another list of needy workers and then they will begin the process of transferring money.

"The Rs 3 crore that the federation has received will be distributed among our five lakh workers in Maharashtra. We will start sending money from April 14 in phases. Those who haven't received any financial aid will be helped first. We are in the process of making a list of such workers for the same," Tiwari said.

"FWICE has also begun distributing ration to workers in suburban Andheri and Jogeshwari. So far we have distributed 5,000 packets of ration and we will give more, he added.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
June 6,2020

Hollywood star Angelina Jolie feels discrimination and impunity cannot be justified in any way, and says she hopes people in the US can come together to "address the deep structural wrongs in our society".

The Oscar-winning star, who turned 45 on Thursday, also donated $200,000 to the NAACP Legal Defense Fund, reports people.com.

"Rights don't belong to any one group to give to another. Discrimination and impunity cannot be tolerated, explained away or justified. I hope we can come together as Americans to address the deep structural wrongs in our society," Jolie said.

"I stand with the NAACP Legal Defense Fund in their fight for racial equality, social justice, and their call for urgent legislative reform," she added.

Meanwhile, the actress celebrated her birthday amid lockdown with her six children -- Maddox, 18, Pax, 16, Zahara, 15, Shiloh, 14, and 11-year-old twins Knox and Vivienne.

The actress and activist has been active since the COVID-19 pandemic spread around the world and has donated to different organisations.

Jolie previously donated $1 million to No Kid Hungry, the organisation working to feed children during the COVID-19 pandemic.

"I knew that there were problems in America, that there was poverty, but I could not believe when I realised how many school children in America were dependent on a meal to not go hungry. I was so disgusted that we have gotten to this point as a country and that we would let the most vulnerable be in such a state. I can't imagine what it feels like for those parents," she said while opening up about her reason to get associated with the organisation.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 27,2020

Mumbai, Feb 27: Bollywood superstar Shah Rukh Khan on Wednesday said it's with constant education that a country, a family can move forward as there is never an end to learning.

In December last year, when the actor visited the Indian Film Festival of Melbourne, the La Trobe University announced the 'Shah Rukh Khan La Trobe University PhD Scholarship'. At the event to announce therecipient of the scholarship here on Wednesday, Shah Rukh said it was his honour to lend his name or be attached to the scholarship.

"I am a big believer in education. I truly believe that the way forward for any country, any family, city, state is by educating itself more and more.

"There is never an end to education. I've come to realise the more I know, I figure out, the less I understand. It's very important to keep educating ourselves for the rest of our lives.

"I've always believed education in India and elsewhere in the world, is the most important step forward for any nation," he said.

The scholarship aims to provides an opportunity for an aspiring female researcher from India to undertake research.

The 54-year-old superstar said what also will help taking the world move ahead is educating women.

"Related to the fact, is of course, education of women, empowering women, to look after themselves to look after their families...

"If you are able to empower them with education, the world goes even further forward," the actor added.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.