Katrina welcomes plans to target false claims in ad world

February 5, 2014

KatrinaMumbai, Feb 5: While the Central Consumer Protection Council (CCPC) is planning to target companies and celebrities endorsing a product for any false claims in advertisements, Katrina Kaif believes it will make both the actor and brand more responsible.

"I don't know enough about it (the rule) but if that is the case, it is very good. It will enforce quality control and it's going to make the actor and the brand a little more responsible and careful in making a claim," the 29-year-old said here on Tuesday while unveiling a new hair care range by Loreal Paris.

"It's important, you should not mislead people. So if you are making a claim in an advertisement, hopefully your product should deliver that promise," she added.

The CCPC is planning to set up certain rules under which a distressed consumer can claim compensation from both the company and the celebrity endorsing a product.

Katrina says she has always been responsible while endorsing any brand.

"I think I have been very conscious throughout my career. I can't go back and remember every line of every ad I have done but I think in the most part I have been pretty conscious that we are not making a wrong claim. I am pretty confident with everything I do," Katrina said.

Katrina Kaif is the new face of the international brand Loreal Paris. Aishwarya Rai Bachchan and Sonam Kapoor are also the faces of the brand.

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News Network
June 9,2020

New Delhi, Jun 9: Multiplex operator PVR on Monday said it has cut salary across various levels, laid off employees and deferred increments during the lockdown to mitigate adverse impact of COVID-19 on the business.

The company said at present it is not generating any revenue from exhibition business and related activities as cinemas across the country are shut following the directions from the regulatory authorities.

According to the company, closure of screens during the lockdown will have a significant negative impact on profitability and liquidity.

PVR has taken measures to reduce its personnel cost, including salary cuts across various levels in the organisation during the lockdown along with "reduction in headcount by way of layoffs/retrenchment" to mitigate the adverse impact of COVID-19 on the business.

Moreover, the board of the company, in its meeting held on Monday has also approved plan to raise Rs 300 crore through rights issue.

"Since Cinema Exhibition is the only business segment, company is currently not generating any revenue from admissions, food and beverage sales or other revenue and cash flow from operations," said PVR in an update.

Beginning from March 11, PVR started closing its screens in accordance with the order passed by various regulatory authorities and within a few days most of our cinemas across the country were shut down, it added.

The company will continue to incur committed cash outflows, including employee salary pay-outs, other overheads as well as payments for older working capital.

"This has and will have a significant negative impact on profitability and liquidity during lockdown and even thereafter till business comes to normalcy," it added.

Further, once the cinemas are re-opened, we may not be able to run our cinemas at normal capacity utilisation levels on account of social distancing measures that cinemas may be required to follow as well as health concerns that the patrons may have, the multiplex operator said.

"On account of this, our revenue and cash flow generation may be impeded even once we are allowed to restart operations," it added.

The company has also deferred decision on on increments to reduce its cost, it added.

PVR has also written to developers for waiving rental and CAM (Common Area Maintenance) charges for the lockdown period.

It is in discussion with developers for reducing rentals post re-opening and has invoked force majeure clause in its agreements with them.

Besides, the company has raised additional borrowings from existing bankers to shore up liquidity.

"As of March 31, 2020 the company had cash and bank balance of Rs 316 crore. As on June 7, 2020 cash and bank balance is Rs 227 crore (including undrawn bank lines)," it added.

Over reopening of theatres, PVR said that the government has come out with a phase-wise schedule.

In these guidelines cinema halls have been kept in the third phase of re-opening, where dates will be decided based on assessment of the situation.

"We are in continuous engagement with all regulatory authorities and hope to receive the necessary permissions for restarting opening in the near future," it added.

Currently PVR operates 845 screens in 176 properties in 71 cities.

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News Network
July 12,2020

Mumbai, Jul 12: Veteran actor Amitabh Bachchan and his son Abhishek have tested positive for Covid-19, according to separate tweets by the two. The 'Sholay' actor shared the news about his positive status on his Twitter handle on Saturday and said he has been admitted to Nanavati hospital here where he is being kept in an isolation ward.

Shortly afterwards, Abhishek Bachchan also confirmed the news and revealed that he and his father both had "mild symptoms."
The Big B said he has been shifted to hospital, and the other family members and staff have undergone tests for the virus. However, the results are awaited.

The 77-year-old actor also requested those, who have been in "close proximity" to him in the last 10 days to get tested for COVID-19.

Union Health Minister Harsh Vardhan among others wished the "iconic star" a quick recovery to the 'Gulabo Sitabo' star.

"Dear Amitabh ji, I join the whole Nation in wishing you a quick recovery! After all, you are the idol of millions in this country, an iconic superstar! We will all take good care of you. Best wishes for a speedy recovery! @SrBachchan @juniorbachchan#AmitabhBachchan #COVID," Health Minister tweeted quoting Amitabh Bacchan's tweet.

Abhishek Bachchan too tweeted shortly afterwards. "Earlier today both my father and I tested positive for COVID 19. Both of us having mild symptoms have been admitted to hospital. We have informed all the required authorities and our family and staff are all being tested. I request all to stay calm and not panic. Thank you."

Former Maharashtra CM Devendra Fadnavis wished the senior Bachchan a speedy recovery.
A slew of filmstars and celebrities including Kailash Kher Sonam Kapoor, Sonu Sood, Paresh Rawal, Pariniti Chopra Adnan Sami, Mahesh Babu etc were among those who wished the Bachchans a speedy recovery.

Mumbai, reported a total positive COVID-19 cases of 91457 with 22,779 active COVID-19 cases, with 5,241 people succumbing to the deadly infection so far, according to the Municipal Coroporation of Greater Mumbai.

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Agencies
March 16,2020

Mumbai, Mar 16: In the wake of the ongoing coronavirus pandemic, all filmmaking and producing bodies have unanimously decided to stop shooting for all kinds of entertainment formats temporarily.

A notification unanimously issued by the Indian Motion Pictures Producers' Association, Federation of Western India Cine Employees and other similar bodies have ordered that shooting for films, TV shows, digital and other kinds of entertainment format will have to remain suspended between March 19 to 31.

The notification reads: "In view of the epidemic spread of COVID-19 throughout the world including India, an urgent joint meeting of IMPPA- WIPFA-IFTPC-IFTDA-FWICE held on 15-3-2020 unanimously decided to stop shooting of films, TV serials, web series and all other entertainment, including digital formats from 19-3-2020 till 31-3-2020 as a result of health advisory, closure of all cinema halls, all sporting, educational institutes and entertainment events by the Government of India which has declared a medical emergency over the coronavirus. We appreciate and support all the steps taken by the Government of India to control the virus."

"All units shooting till the stoppage comes into force have been strictly advised to follow all precautionary and preventive measures without fail."

"Decision about re-starting shootings shall be taken on 30-3-2020 after considering the prevailing situation."

It was reported only yesterday that superstar Salman Khan is continuing shooting in the city for his upcoming flick 'Radhe: Your Most Wanted Bhai' even though the makers insist they are strictly adhering to the safety norms of World Health Organisation (WHO).

Meanwhile, Bollywood megastar Amitabh Bachchan tweeted this morning requesting his fans not to gather outside the gate of his bungalow Jalsa for their weekly meet and suggested them to stay safe.

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