Katrina welcomes plans to target false claims in ad world

February 5, 2014

KatrinaMumbai, Feb 5: While the Central Consumer Protection Council (CCPC) is planning to target companies and celebrities endorsing a product for any false claims in advertisements, Katrina Kaif believes it will make both the actor and brand more responsible.

"I don't know enough about it (the rule) but if that is the case, it is very good. It will enforce quality control and it's going to make the actor and the brand a little more responsible and careful in making a claim," the 29-year-old said here on Tuesday while unveiling a new hair care range by Loreal Paris.

"It's important, you should not mislead people. So if you are making a claim in an advertisement, hopefully your product should deliver that promise," she added.

The CCPC is planning to set up certain rules under which a distressed consumer can claim compensation from both the company and the celebrity endorsing a product.

Katrina says she has always been responsible while endorsing any brand.

"I think I have been very conscious throughout my career. I can't go back and remember every line of every ad I have done but I think in the most part I have been pretty conscious that we are not making a wrong claim. I am pretty confident with everything I do," Katrina said.

Katrina Kaif is the new face of the international brand Loreal Paris. Aishwarya Rai Bachchan and Sonam Kapoor are also the faces of the brand.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
July 28,2020

Mumbai, Jul 28: Megastar Amitabh Bachchan says he was left in tears as his daughter-in-law, actor Aishwarya Rai Bachchan, and granddaughter Aaradhya Bachchan were discharged from hospital after testing negative for coronavirus.

Aishwarya and her eight-year-old daughter, who were shifted to the isolation ward of Nanavati Hospital on July 17, were discharged on Monday.

Amitabh, 77, and his actor-son Abhishek are still in hospital after they were admitted on July 11.

In a post on official blog, the Bollywood veteran said that he became emotional when Aaradhya told him that he would be "back home soon".

"They go home, the little one and Bahurani... and the tears flow out... the little one embraces and tells me not to cry... 'You’ll be home soon', she assures... I must believe her," he said.

On Monday, Abhishek had said that he and his father were still under the care of medical staff at the Nanavati Hospital's isolation ward.

"My father and I remain in hospital under the care of the medical staff. Thank you all for your continued prayers and good wishes. Indebted forever," the 44-year-old actor tweeted.

Both Amitabh and Abhishek have been sharing their health updates with fans on various social media platforms.

Last week, Amitabh had dismissed reports that he had finally tested negative for coronavirus, calling the piece of news "an incorrigible lie".

Mumbai's Covid-19 tally rose to 1,10,129 on Monday with addition of 1,033 new cases.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 1,2020

Los Angeles, Jul 1: Actor Priyanka Chopra Jonas has struck a two-year television deal with Amazon. The 37-year-old actor shared the news about her "multimillion-dollar" first look deal with the streamer in a post on Instagram.

"So honoured and excited to finally share this news with you. Looking ahead, we already have so much on our slate! Big thank you to @jsalke and her team at Amazon for being such great partners, and for sharing in the belief that talent and good content knows no boundaries," Priyanka wrote.

The actor, who launched her own production banner Purple Pebble Pictures in 2015, said she aims to create "great content" featuring "creative talent" from all over the world.

"This has always been the DNA of my production house Purple Pebble Pictures, and is the foundation of this exciting new endeavour with Amazon. ⁣⁣

"And as a storyteller, my quest is to constantly push myself to explore new ideas that not only entertain but most importantly, open minds and perspectives," Priyanka said.

She thanked her fans for being a "big part of my journey so far".

"And for those who are just getting to know me, or maybe only recognise me as Alex Parrish from 'Quantico', I'm excited for you to get to know me better," Priyanka concluded.

Priyanka, who started her Hollywood career with ABC series Quantico, has featured in films such as Baywatch and Isn't It Romantic.

Amazon Studios head Jennifer Salke told Variety that she bonded with the actor over their "shared passion for diverse global storytelling".

"Priyanka is drawn to exciting original content and characters that can resonate globally. She’s a powerhouse producer, and we are thrilled to collaborate with her for years to come," she added.

Prior to her deal with Amazon, the actor lined up two projects with the streamer. She will star opposite Game of Thrones actor Richard Madden in upcoming thriller series Citadel, to be produced by Anthony and Joe Russo.

The actor will also feature in Sangeet, an unscripted series co-produced with her husband, Nick Jonas.

Priyanka's another project with Amazon is a film about Ma Anand Sheela, the assistant to guru Bhagwan Rajneesh (also known as Osho). The actor will be producing the movie which is based on Netflix docu-series Wild Wild Country.

Besides her association with Amazon, the actor will next star in two Netflix projects -- superhero movie We Can Be Heroes and The White Tiger,  opposite Rajkummar Rao.

She is currently shooting for Keanu Reeves-starrer The Matrix 4, which recently resumed filming after production was halted by the pandemic.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
February 5,2020

Chennai, Feb 5: Income Tax sleuths on Wednesday raided top Tamil film actor Vijay's residence here besides conducting simultaneous searches at several premises linked to a film production house, movie financier and distributors in connection with suspected tax evasion.

The searches, which began in as many as 38 locations in Tamil Nadu, were still on and unaccounted cash of about Rs 25 crore was seized from the premises of a Tamil film financier who had faced allegations of intimidation and arm-twisting to recover money, official sources told PTI.

Also, several documents indicating substantial tax evasion has been seized, sources added.

Vijay, who was away in Cuddalore district for a film shoot, was apprised by authorities about the searches and he was en route to his residence here, they said.

So far nothing has been recovered from the actor's house and the inmates were cooperating with authorities in conducting the searches, sources said.

Raids were also on in the premises of the production house that had made Vijay's hugely successful recent Tamil movie 'Bigil.'

Further details are expected after completion of searches which is likely to continue tomorrow.

The State police has been providing security for carrying out the searches.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.