Katrina welcomes plans to target false claims in ad world

February 5, 2014

KatrinaMumbai, Feb 5: While the Central Consumer Protection Council (CCPC) is planning to target companies and celebrities endorsing a product for any false claims in advertisements, Katrina Kaif believes it will make both the actor and brand more responsible.

"I don't know enough about it (the rule) but if that is the case, it is very good. It will enforce quality control and it's going to make the actor and the brand a little more responsible and careful in making a claim," the 29-year-old said here on Tuesday while unveiling a new hair care range by Loreal Paris.

"It's important, you should not mislead people. So if you are making a claim in an advertisement, hopefully your product should deliver that promise," she added.

The CCPC is planning to set up certain rules under which a distressed consumer can claim compensation from both the company and the celebrity endorsing a product.

Katrina says she has always been responsible while endorsing any brand.

"I think I have been very conscious throughout my career. I can't go back and remember every line of every ad I have done but I think in the most part I have been pretty conscious that we are not making a wrong claim. I am pretty confident with everything I do," Katrina said.

Katrina Kaif is the new face of the international brand Loreal Paris. Aishwarya Rai Bachchan and Sonam Kapoor are also the faces of the brand.

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Agencies
July 3,2020

Mumbai, Jul 3: Renowned Bollywood choreographer Saroj Khan died early on Friday morning due to cardiac arrest. She was 71.

The three-time National Award winner, who had choreographed some of the most memorable songs in Hindi cinema, was not keeping well for some time.

She was admitted to Guru Nanak Hospital in Bandra last Saturday after she complained of breathing issues. The mandatory COVID-19 test done at the hospital showed a negative result.

“She passed away due to cardiac arrest at around 2.30 a.m. at the hospital,” Khan’s nephew Manish Jagwani said.

In a career spanning over four decades, Khan is credited with choreographing more than 2,000 songs, including Dola Re Dola from Sanjay Leela Bhansali’s Devdas, Ek Do Teen from Madhuri Dixit-starrer Tezaab and Ye Ishq Haaye from Jab We Met in 2007.

She last choreographed for Tabaah Hogaye, featuring Madhuri from filmmaker Karan Johar’s production Kalank in 2019.

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News Network
January 30,2020

Mumbai, Jan 30: A day after a woman filed a complaint against Ganesh Acharya alleging that he had forced her to watch pornography, actor Tanushree Dutta said Bollywood should boycott the choreographer.

A 33-year-old woman, an assistant choreographer, has written to the National Commission for Women (NCW) alleging that Acharya used to make her watch porn videos whenever she visited his office in suburban Andheri.

She also alleged that Acharya and two women assaulted her during a function of the Indian Film and Television Choreographers Association (IFTCA) held in suburban Andheri on Sunday. A complaint has been filed in this regard with Amboli police.

"It's time Bollywood and the other Indian film industries boycott choreographer Ganesh Acharya completely. Hiding behind the male superstars who work with this despicable man, he has been abusing his power and position to harass, bully and take advantage of vulnerable young newcomers to the industry," Dutta said in a statement here.

Dutta had alleged that her co-star Nana Patekar harassed and misbehaved with her while shooting for a song for their 2008 film "Horn Ok Pleasss", and Acharya, who was the choreographer, introduced new steps which were "intimate".

Recalling the trauma she faced, Tanushree said even though Acharya was party to all the harassment she faced on the 'Horn ok Pleasss" set, he went on to spoil her name and reputation.

"Nobody had any regard for me and how much I had suffered psychologically and financially because of the turmoil I went though due to these people. I left the industry because I was so scared and hurt over the atrocious treatment meted out to me on 'Horn ok Pleasss' set.

"I had worked very sincerely to get to where I got in life and so went in shock for many years, over the whole episode on that set almost 12 years ago, that led to an attack on my car. They didn't just break my car, they broke my spirit that day," Dutta said, in reference to the attack on her car in 2008.

She expressed her displeasure over how "leading men" and "heroes" of Bollywood continued working with Acharya, whose most recent work includes "Simmba", "Zero", "Sanju" among others.

"Even after all the information of fraud, non payment of dues, sexual harassment of dancers, bullying and intimidation and even physical abuse of dancers is coming out about Ganesh Acharya in the media, if the actors, directors and producers still work with him, it would mean that they themselves are engaging in such acts also.

"It's a warning to the film industry to stay the hell away from Ganesh Acharya otherwise your own reputation will be joined to his character. I'm sure many more girls and boys will come out about his misbehaviour and shady business, opening floodgates in the future," she added.

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Agencies
July 25,2020

Mumbai, Jul 25: Movie theatres have been shuttered for months due to the coronavirus pandemic in the country, but the Information and Broadcasting Ministry has now recommended that the Union Home Ministry allow cinema halls to reopen in August. 

I&B Secretary Amit Khare indicated this at a close-door industry interaction with the CII Media Committee on Friday. He said Home Secretary Ajay Bhalla at the Home Ministry would take the final call.

Khare said that he has recommended that cinema halls may be allowed to reopen all over India as early as August 1, or at the latest, around August 31.

The formula suggested is that alternate seats in the first row and then the next row be kept vacant, and proceeding in this fashion throughout.

Khare said that his ministry's recommendation takes into consideration the two metre social distancing norm, but tweaks it gently to two yards instead. The Home Ministry, however, still has to revert on the recommendation.

Cinema owners, present in the interaction, however, pushed back and said this formula is unwise and merely running films at 25% auditorium capacity is worse than keeping the cinemas shut.

The attendees at the meet included media CEOs like N.P. Singh of Sony, Sam Balsara (Madison), Megha Tata, (Discovery), Gaurav Gandhi (Amazon Prime), Manish Maheshwari (Twitter), S. Sivakumar (Bennett Coleman and Co Ltd), and K Madhavan, Star & Disney, and also Chairman, CII Media Committee.

The OTT platforms present, including Gandhi of Amazon Prime, did not push back. Some Bollywood producers, notably those of Amitabh Bachchan's Gulabo Sitabo, have posted their movies on OTT, rather than live out the lockdown uncertainty.

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