Katrina welcomes plans to target false claims in ad world

February 5, 2014

KatrinaMumbai, Feb 5: While the Central Consumer Protection Council (CCPC) is planning to target companies and celebrities endorsing a product for any false claims in advertisements, Katrina Kaif believes it will make both the actor and brand more responsible.

"I don't know enough about it (the rule) but if that is the case, it is very good. It will enforce quality control and it's going to make the actor and the brand a little more responsible and careful in making a claim," the 29-year-old said here on Tuesday while unveiling a new hair care range by Loreal Paris.

"It's important, you should not mislead people. So if you are making a claim in an advertisement, hopefully your product should deliver that promise," she added.

The CCPC is planning to set up certain rules under which a distressed consumer can claim compensation from both the company and the celebrity endorsing a product.

Katrina says she has always been responsible while endorsing any brand.

"I think I have been very conscious throughout my career. I can't go back and remember every line of every ad I have done but I think in the most part I have been pretty conscious that we are not making a wrong claim. I am pretty confident with everything I do," Katrina said.

Katrina Kaif is the new face of the international brand Loreal Paris. Aishwarya Rai Bachchan and Sonam Kapoor are also the faces of the brand.

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Agencies
January 11,2020

New Delhi, Jan 11: The Delhi High Court on Saturday restrained from releasing Deepika Padukone-starrer 'Chhapaak' movie without due credits to the lawyer who represented the acid attack survivor, Lakshmi Agarwal, in her legal battle.

The restraint will be effective from January 15 in multiplexes and live streaming and for others from January 17.

The court directed filmmaker Meghna Gulzar to give due credit to lawyer Aparna Bhat who fought the criminal case for the acid survivor on whose life the movie is based.

It passed the order on a petition filed by Fox Studio challenging a trial court order which had directed the filmmakers to give credit to Bhat.

Delhi's Patiala House Court had earlier this week passed an order granting an ex-parte interim mandatory injunction directed that the filmmaker has to carry a line "Aparna Bhat continues to fight cases of sexual and physical violence against women" during the screening of the film.

Fox Studios then requested the Delhi High Court to set aside the trial court order.

The petitioner submitted that if the order passed in a suit filed just one day before the release of the film, is not vacated, varied or modified, then the petitioner will suffer grave injustice and irreparable harm and injury.

The movie, which hit the cinemas yesterday, is based on Laxmi's life. In 2005, at the age of 15, she was allegedly attacked by a spurned lover.

Laxmi had to undergo several surgeries. Later, she started helping other acid attack survivors and promoted campaigns to stop such gruesome attacks.

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News Network
April 3,2020

Washington, April 3: American actor Kristen discussed her experience being isolated with husband and their two kiddos.

According to Fox News, the 39-year-old actor discussed how she and Shepard are finding quarantine to be a little tough in a video chat to Entertainment Tonight.

Bell admitted: "We've gotten on each other's last nerve these last couple days. We're doing much better now because were laughing about it. But when we were not laughing about it for the first couple of days, that's the hard spot."

The 'Bad Mom' actor then shared her thoughts on why quarantining with loved ones can be so tough. She explained that she loves spending time with her husband and he loves spending time with her.

But what she thinks is different about this quarantine time is you have so much more time to think about the other persona and their actions and sort of replay what they said or attach a meaning to something that they did.
Bell added: "Nobody really needs time for that. That's useless."

The 'Frozen' actor also discussed having to make adjustments in regards to her kids, 7-year-old Lincoln, and 5-year-old Delta, and the schedule she tried to keep once the quarantine began.

She said that the biggest lesson she learnt, in the beginning, was that she wrote out the colour coded schedule, and noted about when will be their academic and academic time.

Kristen explained that by day five of schedule, she was making everybody miserable. About a week ago, she woke her kids up and encouraged her daughters to rip up the schedule, explaining that the kids "felt so good."

"I said the learning lesson here is that if you make a plan and it's not working, you pivot," said Bell.

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News Network
June 9,2020

New Delhi, Jun 9: Multiplex operator PVR on Monday said it has cut salary across various levels, laid off employees and deferred increments during the lockdown to mitigate adverse impact of COVID-19 on the business.

The company said at present it is not generating any revenue from exhibition business and related activities as cinemas across the country are shut following the directions from the regulatory authorities.

According to the company, closure of screens during the lockdown will have a significant negative impact on profitability and liquidity.

PVR has taken measures to reduce its personnel cost, including salary cuts across various levels in the organisation during the lockdown along with "reduction in headcount by way of layoffs/retrenchment" to mitigate the adverse impact of COVID-19 on the business.

Moreover, the board of the company, in its meeting held on Monday has also approved plan to raise Rs 300 crore through rights issue.

"Since Cinema Exhibition is the only business segment, company is currently not generating any revenue from admissions, food and beverage sales or other revenue and cash flow from operations," said PVR in an update.

Beginning from March 11, PVR started closing its screens in accordance with the order passed by various regulatory authorities and within a few days most of our cinemas across the country were shut down, it added.

The company will continue to incur committed cash outflows, including employee salary pay-outs, other overheads as well as payments for older working capital.

"This has and will have a significant negative impact on profitability and liquidity during lockdown and even thereafter till business comes to normalcy," it added.

Further, once the cinemas are re-opened, we may not be able to run our cinemas at normal capacity utilisation levels on account of social distancing measures that cinemas may be required to follow as well as health concerns that the patrons may have, the multiplex operator said.

"On account of this, our revenue and cash flow generation may be impeded even once we are allowed to restart operations," it added.

The company has also deferred decision on on increments to reduce its cost, it added.

PVR has also written to developers for waiving rental and CAM (Common Area Maintenance) charges for the lockdown period.

It is in discussion with developers for reducing rentals post re-opening and has invoked force majeure clause in its agreements with them.

Besides, the company has raised additional borrowings from existing bankers to shore up liquidity.

"As of March 31, 2020 the company had cash and bank balance of Rs 316 crore. As on June 7, 2020 cash and bank balance is Rs 227 crore (including undrawn bank lines)," it added.

Over reopening of theatres, PVR said that the government has come out with a phase-wise schedule.

In these guidelines cinema halls have been kept in the third phase of re-opening, where dates will be decided based on assessment of the situation.

"We are in continuous engagement with all regulatory authorities and hope to receive the necessary permissions for restarting opening in the near future," it added.

Currently PVR operates 845 screens in 176 properties in 71 cities.

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