Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

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News Network
February 14,2020

Los Angeles, Feb 14: Tributes to the late Kobe Bryant, the Los Angeles Lakers legend who died last month in a helicopter crash, will play a major role in Sunday's 69th NBA All-Star Game.

This year's annual showcase of league talent will be played in Chicago and feature numerous nods to Bryant, a five-time NBA champion who also matched a league record with four NBA All-Star Game Most Valuable Player awards.

Bryant, an 18-time NBA All-Star, died at age 41 on January 26 in a crash near Los Angeles that also took the life of his 13-year-old daughter Gianna and seven others.

All-Star teams guided by LeBron James of the Lakers and Greek star Giannis Antetokounmpo of the Milwaukee Bucks will compete to win each of the first three quarters, which will all start 0-0 and last 12 minutes.

At the start of the fourth quarter, the clock will be turned off and a final target score will be established by taking the leading club's cumulative score through the first three quarters and adding 24 points -- the number representing the jersey number worn by Bryant for the final 10 seasons of his NBA career.

The first team to reach the cumulative target score will win the NBA All-Star Game.

All-Star Game jerseys will also honor Bryant and his daughter.

Team Giannis players will wear jersey number 24 in tribute to Kobe while Team LeBron players will wear jersey number two, the number his daughter wore when playing youth basketball.

Both teams will wear jersey patches displaying nine stars, representing the nine people who were killed in the crash.

Academy Award-winning actress and Grammy Award-winning singer Jennifer Hudson, a Chicago native, will perform a special tribute to Bryant, his daughter and the others who were killed in the crash. Her performance will begin the night ahead of the player introductions.

James and Antetokounmpo each chose their squads from available starters and reserves voted and selected to the All-Star contest.

Team LeBron starters will include James, his Lakers teammate Anthony Davis, NBA scoring leader James Harden of Houston, Kawhi Leonard of the Los Angeles Clippers and Slovenian guard Luka Doncic of the Dallas Mavericks.

Team Giannis starters include the Greek big man, Cameroon stars Joel Embiid of Philadelphia and Pascal Siakam of Toronto and guards Kemba Walker of Boston and Trae Young of Atlanta.

A record eight All-Star Game players from outside the United States also include Frenchman Rudy Gobert of the Utah Jazz on Team Giannis and Team LeBron reserves Ben Simmons of Australia and the Philadelphia 76ers, Lithuanian Domantas Sabonis of Indiana and Serbian Nikola Jokic of Denver.

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News Network
June 13,2020

New Delhi, Jun 13: Five centrally contracted Indian cricketers including Cheteshwar Pujara, Ravindra Jadeja and KL Rahul have been issued notices by National Anti-Doping Agency (NADA) for failing to disclose their whereabouts as the BCCI cited "password glitch" as the reason for delay.

The other players to have received the notice include women stars Smriti Mandhana and Deepti Sharma, who are among the five cricketers in the 110 strong National Registered Testing Pool (NRTP). Speaking to PTI, NADA DG Navin Agarwal confirmed that BCCI has sent an official explanation for their five NRTP players' failure to submit whereabouts.

"There are two ways to fill up the whereabouts form in the ADAMS (Anti Doping Administration & Management Systems) software. Either athlete does it himself or association fills it up on his or her behalf," Agarwal said. "Now athletes in some discipline aren't educated enough or do not have access to internet and find themselves unable to handle the whereabouts clause of the ADAMS or upload the filled up

"They use assistance of their concerned federations. So federations have accepted responsibility of uploading their whereabouts," Agarwal said.

He said cricketers too at times find it tough to complete the process on their own. "Similarly in cricket also, although these people are well qualified and they can do it, perhaps they don't have the time for whatever reasons, so the federation concerned, the BCCI has taken upon itself the responsibility of uploading their whereabouts." So why didnt BCCI upload the the three-month whereabouts this time?

"Well they have given an explanation which appears to be reasonable but a decision will be taken. They have said that there has been a glitch with regards to password in ADAMS. Now they have said that issue has been resolved," Agarwal added. NADA DG added that "BCCI's explanation will be discussed as to whether it will be counted as one of three filing failures or not. It will be decided on the explanation given and how they (BCCI) proceed from here."

While country has been under lockdown, the rule to submit three months of whereabouts is mandatory. Three such failures to disclose leads to one Anti Doping Rule Violation (ADRV), which could lead up to two years of suspension upon hearing.

While BCCI has "officially gagged" its employees from talking to the media, it couldn't be ascertained that why as normal a glitch as a password error took days to resolve. A BCCI veteran, who has been privy to cricket operations, asked why the five cricketers were not told to upload the form themselves.

"This was lockdown period where they are not living out of suitcases. Some of the names have also engaged in multiple instagram chats and podcasts which their agents are managing," he said.

"If cricket operations team were having a glitch in fixing password, well the five cricketers could have been asked to do so and they would have done it individually with some guidance. "Probably NADA would be lenient this time but if it becomes an official warning, then who's responsible," he added.

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Agencies
March 6,2020

Mumbai, Mar 6: Former India batsman Virender Sehwag expressed excitement over the upcoming Road Safety World Series and said he is looking forward to playing with Sachin Tendulkar again.

"I am very excited about this tournament because I will get another chance to play with Sachin. We have played many international matches together and there was a gap and then we played an All-Star match and now again getting a chance. I am looking forward to playing with Tendulkar," Sehwag told media persons.

In the opening match of the Road Safety World Series, India Legends will play against West Indies Legends on March 7. The main aim of the Series is to create awareness about road safety and change people's mindset towards their behaviour on the roads.

Sehwag hailed the initiative of Road Safety World Series and said: "I think it is a very good initiative by the government that they are working towards creating awareness regarding road safety. Awareness regarding road safety is important for everyone."

Road Safety World Series, a five-nation T20 cricket tournament, will showcase some of the biggest names in cricket from India, Australia, Sri Lanka, West Indies, and South Africa.

Players who will feature in this series include Tendulkar, Sehwag, Brian Lara, Yuvraj Singh, Zaheer Khan, Shivnarine Chanderpaul, Brett Lee, Brad Hodge, Jonty Rhodes, Muttiah Muralitharan, Tillakaratne Dilshan, Ajantha Mendis and many more. Former India captain Sunil Gavaskar is the Commissioner of the Series.

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