Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

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Agencies
August 3,2020

Silverstone, Aug 2: Mercedes driver Lewis Hamilton on Sunday won his seventh British Grand Prix title after a dramatic last-lap at the Silverstone Circuit.

Hamilton and teammate Valtteri Bottas were at the first and second spot respectively until tyre drama struck.

Second-placed man Bottas was the first to suffer as his tyre deflated on lap 50, resulting in 11th place finish. Hamilton also suffered a similar issue before the final few seconds of the race.

However, with Max Verstappen having opted to pit a few laps from the end to try and claim the fastest lap, Hamilton had enough time in hand to just cross the line first, five seconds ahead of Verstappen and the third-placed Ferrari of Charles Leclerc.

McLaren's Carlos Sainz had been set to finish fourth, but his own last lap tyre issue saw him eventually come home P13, allowing Renault's Daniel Ricciardo to claim fourth, following a late pass on the sister McLaren of Lando Norris.

Renault's Esteban Ocon finished sixth, having enjoyed a race-long battle with Lance Stroll's Racing Point, with Pierre Gasly having enjoyed a fine race to finish seventh for AlphaTauri.

Alex Albon finished eighth for Red Bull, having recovered from a lap 1 tussle with the Haas of Kevin Magnussen that saw him fall to last, while Lance Stroll and Sebastian Vettel rounded out the top 10, Vettel holding off a late charge form the recovering Mercedes of Bottas.

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News Network
February 10,2020

Potchefstroom, Feb 9: Bangladesh clinched their maiden ICC U-19 World Cup title after beating favourites India by three wickets in the summit clash here on Sunday.

Set a revised target of 170 after a brief rain interruption, Bangladesh won the match with 23 balls to spare.

Sent in to bat, India's batting wilted under pressure as a superb Bangladesh bowling attack shot the defending champions out for a paltry 177 in 47.2 overs.

Yasashvi Jaiswal (88 off 121 balls) was once again a standout performer but not for once did he look like dominating the Bangladesh bowling unit whose new ball bowlers Shoriful Islam (2/31 in 10 overs) and Tanzim Hasan Shakib (2/28 in 8.2 overs) literally stifled the Indians for runs.

The third seamer Avishek Das (3/40 in 9 overs) was the most successful bowler in terms of figures but it was Shoriful's first spell with channelised aggression that put the Indians on the back-foot from the onset.

After a short rain break towards the end, the target was revised to 170 from 46 runs but Bangladesh reached 170 for 7 in 42.1 overs to win the match.

Opener Parvez Hossain Emon top-scored for Bangladesh with a 79-ball 47 while captain and wicketkeeper Akbar Ali was not out on 43 from 77 deliveries.

For the India U-19 side, Ravi Bishnoi was the most successful bowler with figures of 4/30 while Sushant Mishra had 2/25.

India thus missed out on a record fifth title in their seventh final appearance.

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News Network
January 17,2020

Jan 17: Indian tennis ace Sania Mirza cruised into the women's doubles final of the Hobart International with her Ukrainian partner Nadiia Kichenok here on Friday.

Sania and Kichenok sailed past the Slovenian-Czech pair of Tamara Zidansek and Marie Bouzkova 7-6 (3) 6-2 in the semifinal contest that lasted one hour and 24 minutes.

The fifth-seeded Indo-Ukrainian combination will lock horns with second seeds Shuai Peng and Shuai Zhang of China. The Chinese pair got a walkover after Belgium's Kirsten Flipkens and Alison Van Uytvanck conceded the other semifinal match because of injury.

While Sania and Kichenok had to fight hard in the opening set, the second set was a cakewalk for the combination.

The first set was a tough contest between the two pairs, bringing the tie-breaker into the equation after it was level at 6-6.

In the tie-breaker, Sania and Kichenok upped their game by a few notches to outsmart their opponents and take the lead.

The second set was a no-contest as Saina and Kichenok broke their opponents thrice -- in the second, sixth and eighth game -- to easily pocket the set and a place in the summit clash.

Saina and Kichenok got 11 break chances out of which they converted four, while their opponents utilised two out of the five break chances that came their way.

The 33-year-old Sania is returning to the WTA circuit after two years. During her time away from the game, she battled injury breakdowns before taking a formal break in April 2018 to give birth to her son Izhaan. She is married to Pakistani cricketer Shoaib Malik.

Before the ongoing event, Sania last played at China Open in October 2017.

A trailblazer in Indian tennis, Sania is a former world No.1 in doubles and has six Grand Slam titles to her credit.

She retired from the singles competition in 2013 after becoming the most successful Indian woman tennis player.

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