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Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

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Agencies
August 3,2020

New Delhi, Aug 2: The finals of the Indian Premier League (IPL) 2020 will be played on November 20, the sources within the BCCI confirmed on Sunday.

The IPL's governing council met earlier today, and it has also been decided that the evening matches will start at 7:30 pm, half an hour earlier than usual.

Jay Shah, the secretary of BCCI (Board of Control for Cricket in India) and Arun Dhumal, treasurer of BCCI did not attend the IPL's governing council meeting.

"The tournament will run for 51 days, usually the IPL should go on for 49 days as per the constitution, however in the meeting it has been decided that we will go to Supreme Court for conducting the IPL in 51 days," sources within the BCCI said.

"As the tournament is running for 51 days, we will get the chance to play fewer doubleheaders, there would be just 10 double headers, evening matches will start at 7:30 and the afternoon matches will start at 3:30. 

The matches will be played across three venues at Abu Dhabi, Dubai, and Sharjah as travelling here by road is easier and bio-secure environment can be maintained," he added.

The IPL's governing council also confirmed that Women's IPL will also go on and four teams would be participating in it.

"When it comes to women's IPL, there would be four teams and the matches would be played at the time of playoffs for men's IPL," the source said.

The source within the BCCI also said that the governing council would be meeting again to discuss the Standard Operating Procedure (SOP) for all the franchises that need to be followed in the IPL.

The governing council meeting discussed the quarantine measures along with the standard operating procedures (SOP), bio bubble training facilities, stay and travel of the players.

Issues related to the broadcaster, shifting, and scheduling of the tournament, and DXB app to be downloaded for players and other officials were also discussed as well.

A few days earlier, the IPL Governing Council chairman Brijesh Patel had confirmed that the 13th edition of the mega event will commence on September 19 in the UAE.

This year's IPL was slated to commence from March 29 but the tournament was postponed due to the coronavirus pandemic.

The Emirates Cricket Board (ECB) had also confirmed receiving the official Letter of Intent from the BCCI to host the 2020 edition of the IPL.

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News Network
June 5,2020

Jun 5: The Asian Football Confederation has awarded the hosting rights of the 2022 Women's Asian Cup to India for the first time since 1979.

The decision was taken at the AFC Women's Football Committee meeting. In February, the AFC Women's Football Committee had recommended India to be hosts.

In a letter to the All India Football Federation, Dato Windsor John, General Secretary, AFC wrote: "The Committee awarded the hosting rights of the AFC Women's Asian Cup 2022 Finals to the All India Football Federation."

The tournament will likely be held in the second half of the year. In the 1979 edition, India had finished as runners-up.

"I need to thank the Asian Football Confederation for finding us suitable to host the AFC Women's Asian Cup in 2022," AIFF President, Praful Patel said.

"The tournament will galvanise the aspiring women players and bring in a holistic social revolution as far as women's football in the country is concerned," he added.

The tournament will feature 12 teams, expanded from the previous slot of eight teams.

India qualifies directly as hosts. The event will also serve as the final qualification tournament for the 2023 FIFA Women's World Cup.

The tournament comes as the latest boost to AIFF as India is slated to host the FIFA U-17 Women's World Cup next year.

India had also hosted the AFC U-16 Championships in 2016 and the FIFA U-17 World Cup in 2017.

"The tournament will play a huge role in further popularising women's football in India. The Women’s Asian Cup 2022 comes on the back of the FIFA U-17 Women's World Cup India 2020, and will help us sustain, and build on the momentum gained," AIFF General Secretary, Kushal Das said.

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Agencies
June 9,2020

The International Cricket Council (ICC) has confirmed interim changes to its playing regulations, which include the ban on the use of saliva to shine the ball and allowing home umpires in international series as per a release issued by the international body.

The ICC Chief Executives' Committee (CEC) ratified recommendations from the Anil Kumble-led Cricket Committee, aimed at mitigating the risks posed by the COVID-19 virus and protect the safety of players and match officials when cricket resumes.

COVID-19 Replacements

Teams will be allowed to replace players displaying symptoms of COVID-19 during a Test match. In line with concussion replacements, the Match Referee will approve the nearest like-for-like replacement.

However, the regulation for COVID-19 replacements will not be applicable in ODIs and T20Is.

Ban on Saliva on Ball

Players will not be permitted to use saliva to shine the ball. If a player does apply saliva to the ball, the umpires will manage the situation with some leniency during an initial period of adjustment for the players, but subsequent instances will result in the team receiving a warning.

Whenever saliva is applied to the ball, the umpires will be instructed to clean the ball before play recommences.

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