Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 20,2020

Jun 20: Bengaluru FC (BFC) have signed Brazilian striker Cleiton Silva for a one-year deal, the ISL club said in a statement on Saturday.

As per the agreement, BFC have the option of extending Silva's contract for another year.

The 33-year-old, who started his career with Brazilian side Madureira, moved to Thailand where he spent the better part of the decade playing for Muangthong United and Suphanburi, apart from stints in Mexico and China.

Silva, who also operates on the wing, became the first foreign player to reach the 100-goal mark in Thailand and finished top scorer of the Thai League 1 for two seasons. He also tops the charts of the all-time leading scorers of the League.

His biggest success came at Muangthong where he racked up 57 goals in 79 appearances and won three major trophies in as many seasons at the club.

The Brazilian, who was in talks with the Blues last season before the deal didn't materialise, said he was glad to have finally made the move.

"I've signed with Bengaluru FC because I want to be a champion and this is a club that is always after titles. I have that opportunity once again at BFC. I want to make the club and its fans happy. I have been following the club for some time now because we were in talks a while ago. And I liked what I saw. I am looking forward to making my way to Bengaluru and am excited to meet my new teammates, the fans and embrace the city," said Silva.

Silva, thus, became BFC's first new foreign signing of the season after the club had handed extended deals with Juanan Gonzalez, Dimas Delgado and Erik Paartalu.

Bengaluru FC coach Carles Cuadrat said Silva's addition was an important one, given his penchant for scoring.

"Cleiton has a proven track record when it comes to scoring and this is an area we needed to strengthen on the squad. The goals aside, he even has an eye for a quality final pass and we're looking forward to working with him," he said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 9,2020

New Delhi, Apr 9: The legendary Kapil Dev on Thursday slammed Shoaib Akhtar's idea of a made-for-television three-match ODI series between India and Pakistan to raise funds for the Covid19 pandemic, saying "India doesn't need the money" and it is not worth risking lives for a cricket match.

Speaking to news agency, Akhtar on Wednesday proposed a closed-door series to jointly raise funds to fight the deadly virus both in India and Pakistan. Dev said the proposal is not feasible.

"He is entitled to his opinion but we don't need to raise the money. We have enough. For us, what is important right now is how our authorities work together to deal with this crisis. I am still seeing a lot of blame game on television from the politicians and that needs to stop," Dev said.

"Anyway, the BCCI has donated a hefty amount (Rs 51 crore) for the cause and is in a position to donate much more if the need arises. It doesn't need to raise funds.

"The situation is unlikely to get normal anytime soon and organising a cricket game means putting our cricketers at risk which we don't need to," said the World Cup-winning former captain.

Dev said cricket should not even matter for at least the next six months.

"It is just not worth the risk. And how much money can you make from three games? In my view, you can't even think of cricket for the next five to six months," he said.

Dev said the focus, at the moment, should only be on saving lives and taking care of the poor who are struggling to make ends meet in a lockdown situation.

"Cricket will resume when things get normal. The game can't be bigger than the country. The pressing issue is to look after the poor, the hospital workers, the police and all other people who are on the frontline of this war," said the 61-year-old.

As an Indian, Dev feels proud that his country is in a position help other nations including the United States.

President Donald Trump has thanked Prime Minister Narendra Modi for helping the United States with the supply of hydroxychloroquine, an anti-malarial drug being touted as a potential cure for Covid19 patients.

"Helping others is in our culture and I feel proud about that. We should not seek credit after helping others. We should strive to become a nation which gives more and more rather than taking from others," he said.

Like everyone else, Dev is at home and practising social distancing.

Asked how he views the current situation, he said: "Nelson Mandela stayed in a tiny cell for 27 years. Compared to that, we are in a privileged position (that we just have to stay at home for sometime)."

"There is nothing bigger than life at the moment and that is what we need to save."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 12,2020

New Delhi, Jul 12: Former India batsman Sachin Tendulkar has urged the International Cricket Council (ICC) to do away with 'umpire's call' whenever a team opts for a review regarding a leg-before wicket (LBW) decision.

The Master Blaster has also said that a batsman should be given out if the ball is hitting the stumps.

Whether more than 50 per cent of the ball is hitting the stumps or not should not be matter, he further stated.

"What per cent of the ball hits the stumps doesn't matter, if DRS shows us that the ball is hitting the stumps, it should be given out, regardless of the on-field call," Tendulkar tweeted.

With this tweet, the former India batsman also shared a video, in which he has a discussion with Brian Lara regarding the working of DRS.
"One thing I don't agree with, with the ICC, is the DRS they have been using for quite some time. It is the LBW decision where more than 50 per cent of the ball must be hitting the stumps for the on-field decision to be overturned," Tendulkar said in the video.

"The only reason they (the batsman or the bowler) have gone upstairs is that they are unhappy with the on-field decision, so when the decision goes to the third umpire, let the technology take over, just like in tennis, it's either in or out, there's nothing in between," he added.

This call for doing away with umpire's call has been recommended by many former players.
Whenever a verdict pops up as 'umpire's call, the decision of the on-field umpire is not changed, but the teams do not lose their review as well.

ICC recently introduced some changes to the game of cricket, and they gave all teams liberty of extra review as non-neutral umpires will be employed in Test matches due to the coronavirus pandemic.

As a result, all teams will now have three reviews in every innings of a Test match. 

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.