Loveyatri Actor Aayush Sharma: I Am Not Publicity Hungry

Agencies
September 24, 2018

Mumbai, Sept 24: Aayush Sharma says his debut film Loveyatri is a celebration of love and culture and it was painful to do away with the original title as the makers did not want to court any controversy.

In an interview with news agency, Aayush opened up about the title row to how he landed in Bollywood as an actor, courtesy Khan brothers - Salman, Arbaaz and Sohail.

The Vishwa Hindu Parishad (VHP) was irked by the title Loveratri, which according to them was distorting the meaning of Hindu festival, Navratri. Later, a Bihar court had ordered an FIR to be lodged against Salman, saying the title hurts religious sentiments and promotes vulgarity.

For Aayush, it was disheartening that the title was changed as he had lived with it for the longest time.

"Our intention was very clear. We wanted a film that connects with most people. There was unnecessary conversation and objection happening over it," the newcomer said.

The actor said it was difficult for him to understand the reason behind the controversy as the film has not been watched by anybody yet.

He added production banner Salman Khan Films has always believed in making family entertainers.

"The film will not hurt anyone's sentiments. There is not one double meaning dialogue in the film, it only talks about culture. Something or some elements had a problem. I don't want to win the box office with a controversy.

"I don't think getting controversy or adding tension would have worked in my favour. I am not publicity hungry. I have enough publicity through the film. I don't need unnecessary attention and I don't want anybody else to get the attention, so if you have a problem, we will change it (title). So, we gave up on the title and it is ok."

Aayush, 27, has been busy promoting the film in different cities and he says he is enjoying meeting new people and interacting with them.

"The kind of love we are getting I feel lucky as a debutante. When I used to go for promotions and I used to wonder do people even know who I am? Slowly it started as a lukewarm welcome to good to an amazing welcome," he added.

For, Aayush, it has been a memorable journey since the time the film was announced.

He recalled, "Lot of things were said like new actor, new actress and a new director, he is a brother-in-law (of Salman) is he capable of doing something like this? We had the energy, the drive to make a film that people would know us for."

The actor, who came to Mumbai to pursue studies, never imagined that he would face the camera one day. Aayush is the son of Delhi-based politician, Anil Sharma.

"I was clear I did not want to do a 9am to 5pm job. I wanted to stay away from politics. As a viewer, I would look at the films and say, 'Wow, what a beautiful world'. There were people who told me I should take up acting, do TV serials and ads. But I never gave it a serious thought."

But he believes God already had plans for him as he happened to meet Arpita, his wife now. When the two became friends, she introduced him her brothers.

"... They told me I should be an actor, I was like 'Okay, let me step into this world'. I was told there will be lot of pressure and I had to be prepared for it. My training began at their residence, which we call 'Galaxy Institute of Performing Arts'. Some successful and miserable graduates have emerged from there," he added.

When Aayush worked as an assistant director on films Bajrangi Bhaijaan, Prem Ratan Dhan Payo, Sultanand Tubelight that is when he realised that filmmaking was a taxing process.

"My perception towards films changed. So while I was assisting for films I felt I should act... So, I started listening to scripts, I was not getting the right blend between a commercial film and a plot. When I heard 'Loveyatri', I loved it. It had everything from comedy to emotion and a sweet love story," he added.

In Loveyatri, Aayush plays the role of Sushrut, a garba teacher. The film, which also marks debut of model Warina Hussain, is set to release on October 5.

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News Network
July 1,2020

Los Angeles, Jul 1: Bollywood stars Alia Bhatt, Hrithik Roshan and costume designer Neeta Lulla are among the 819 artistes and executives who have received invitations to join the Academy of Motion Picture Arts and Sciences (AMPAS).

Bhatt's last movie, the Zoya Akhtar-directed Gully Boy was India's official entry for best international feature category at the 2019 Oscars. However, the film had failed to make it to the final five.

Other prominent Indian names to receive invitations are casting director Nandini Shrikent, documentary filmmakers Nishtha Jain, Shirley Abraham, Amit Madheshiya, visual effects supervisors Vishal Anand and Sandeep Kamal.

In a statement, the Academy said the new invitees include 36 per cent of people of colour and 45 per cent women. Artistes from 68 countries have been invited as members.

Those who accept the invitation will have voting rights at the 93rd Academy Awards, scheduled to be held on April 25, 2021.

"The Academy is delighted to welcome these distinguished fellow travellers in the motion picture arts and sciences. We have always embraced extraordinary talent that reflects the rich variety of our global film community, and never more so than now," Academy President David Rubin said.

The Academy has been actively working to introduce more diversity in its voting to avoid a controversy like 2016 when the Oscars were dubbed "white" for failing to recognise talents of colour.

The 2020 batch boasts of major Hollywood names like Cynthia Erivo, John David Washington, Constance Wu, Zazie Beetz, Florence Pugh, Zendaya, Awkwafina, Yalitza Aparicio, Mackenzie Davis, Ana de Armas, Adele Haenel, Thomasin McKenzie, Olivia Wilde and others.

The stars of multiple Oscar-winning South Korean movie Parasite -- Jang Hye-Jin, Jo Yeo-Jeong, Park So-Dam and Lee Jung-Eun -- are among the invitees.

Directors Lulu Wang, Ari Aster, Terence Davies, Matthew Vaughn, Robert Eggers, Matt Reeves, Alma Har’el are on the list as well.

The Academy has announced a new five-year plan that includes implementing inclusion standards for nominees.

"We take great pride in the strides we have made in exceeding our initial inclusion goals set back in 2016, but acknowledge the road ahead is a long one.  We are committed to staying the course.

"We look forward to continuing to foster an Academy that reflects the world around us in our membership, our programs, our new Museum, and in our awards," Academy CEO Dawn Hudson said.

In 2019, the organisation had invited 842 new members which included Indian names such as filmmakers Zoya Akhtar, Anurag Kashyap and veteran actor Anupam Kher.

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News Network
July 11,2020

Mumbai, Jul 11: Bollywood veteran Amitabh Bachchan announced on Twitter late on Saturday that he tested positive for the novel coronavirus infection.

Taking to Twitter to announce the news, he said, "I have tested CoVID positive... " He added that family and staff had also undergone tests while Bachchan has been shifted to a hospital. 

Bachchan ended his tweet saying, "All that have been in close proximity to me in the last 10 days are requested to please get themselves tested !"

Bachchan, who was last seen in Gulabo Sitabo that released on OTT platforms, will be seen in Ranbir Kapoor-starrer Bhrahmastra.

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Agencies
January 9,2020

Mumbai, Jan 9: A day after Deepika Padukone visited the JNU campus to express solidarity with students who had been attacked, her film "Chhapaak" made another splash on Wednesday over the name of its antagonist.

While Deepika was the focus of many a discussion on social media and beyond for showing up at a public meeting in the university, the film, based on the life of acid attack survivor Laxmi Agarwal, was also making news for quite another reason.

In what could well be a storm in a 'Twitter cup', "Nadeem Khan" and "Rajesh" began trending on the microblogging site after a magazine article claimed the name of the antagonist had been changed. By 4 pm, 'Nadeem Khan' clocked close to 60,000 tweets and 'Rajesh' close behind with 50,000.

In 2005, Laxmi was disfigured for life when a man called Nadeem Khan and three others allegedly hurled acid at her in Delhi's upscale Khan Market.

In the film based on her life, the narrative remains the same but the names have been changed. So, Laxmi is 'Malti' Agarwal and Nadeem becomes 'Babboo' aka 'Bashir Khan'.

On Wednesday, Swarajya magazine wrote an article headlined, "The Ways Of Bollywood: In Deepika Padukone-Starer Chhapaak, Acid Attacker Naeem Khan Becomes ‘Rajesh'." "As part of a backlash against Padukone's JNU 'meet and greet', social media users researched the names of the characters involved in the movie Chhapaak and conspicuously found the name of main perpetrator Naeem Khan absent," the article alleged.

But in the Meghna Gulzar directed film, there is no mention of any Nadeem or Naeem Khan. Moreover, Rajesh is the name of Malti's boyfriend.

Minister of State for Environment, Forest and Climate Change Babul Supriyo jumped into the controversy, saying it was another example of "absolute hypocrisy".

"...When you say all characters are fictitious and don't have any resemblance with living beings and all of that, this is absolute hypocrisy. When you change the name which also changes the religion, it has been done very deliberately," Supriyo told a TV channel when asked to comment on the controversy.

South Delhi BJP MP Ramesh Biduri also called for a boycott of the movie.

With Deepika grabbing attention by going to JNU, many appreciated her 'silent solidarity' but others criticised her for "supporting the Leftists" and said it was a promotional stunt ahead of the release.

"#BoycottChhapaak" was trending on Twitter as was "#ISupportDeepika".

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