Loveyatri Actor Aayush Sharma: I Am Not Publicity Hungry

Agencies
September 24, 2018

Mumbai, Sept 24: Aayush Sharma says his debut film Loveyatri is a celebration of love and culture and it was painful to do away with the original title as the makers did not want to court any controversy.

In an interview with news agency, Aayush opened up about the title row to how he landed in Bollywood as an actor, courtesy Khan brothers - Salman, Arbaaz and Sohail.

The Vishwa Hindu Parishad (VHP) was irked by the title Loveratri, which according to them was distorting the meaning of Hindu festival, Navratri. Later, a Bihar court had ordered an FIR to be lodged against Salman, saying the title hurts religious sentiments and promotes vulgarity.

For Aayush, it was disheartening that the title was changed as he had lived with it for the longest time.

"Our intention was very clear. We wanted a film that connects with most people. There was unnecessary conversation and objection happening over it," the newcomer said.

The actor said it was difficult for him to understand the reason behind the controversy as the film has not been watched by anybody yet.

He added production banner Salman Khan Films has always believed in making family entertainers.

"The film will not hurt anyone's sentiments. There is not one double meaning dialogue in the film, it only talks about culture. Something or some elements had a problem. I don't want to win the box office with a controversy.

"I don't think getting controversy or adding tension would have worked in my favour. I am not publicity hungry. I have enough publicity through the film. I don't need unnecessary attention and I don't want anybody else to get the attention, so if you have a problem, we will change it (title). So, we gave up on the title and it is ok."

Aayush, 27, has been busy promoting the film in different cities and he says he is enjoying meeting new people and interacting with them.

"The kind of love we are getting I feel lucky as a debutante. When I used to go for promotions and I used to wonder do people even know who I am? Slowly it started as a lukewarm welcome to good to an amazing welcome," he added.

For, Aayush, it has been a memorable journey since the time the film was announced.

He recalled, "Lot of things were said like new actor, new actress and a new director, he is a brother-in-law (of Salman) is he capable of doing something like this? We had the energy, the drive to make a film that people would know us for."

The actor, who came to Mumbai to pursue studies, never imagined that he would face the camera one day. Aayush is the son of Delhi-based politician, Anil Sharma.

"I was clear I did not want to do a 9am to 5pm job. I wanted to stay away from politics. As a viewer, I would look at the films and say, 'Wow, what a beautiful world'. There were people who told me I should take up acting, do TV serials and ads. But I never gave it a serious thought."

But he believes God already had plans for him as he happened to meet Arpita, his wife now. When the two became friends, she introduced him her brothers.

"... They told me I should be an actor, I was like 'Okay, let me step into this world'. I was told there will be lot of pressure and I had to be prepared for it. My training began at their residence, which we call 'Galaxy Institute of Performing Arts'. Some successful and miserable graduates have emerged from there," he added.

When Aayush worked as an assistant director on films Bajrangi Bhaijaan, Prem Ratan Dhan Payo, Sultanand Tubelight that is when he realised that filmmaking was a taxing process.

"My perception towards films changed. So while I was assisting for films I felt I should act... So, I started listening to scripts, I was not getting the right blend between a commercial film and a plot. When I heard 'Loveyatri', I loved it. It had everything from comedy to emotion and a sweet love story," he added.

In Loveyatri, Aayush plays the role of Sushrut, a garba teacher. The film, which also marks debut of model Warina Hussain, is set to release on October 5.

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Agencies
July 11,2020

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

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News Network
March 21,2020

Mumbai, Mar 21: Ever willing to rally behind Narendra Modi, Bollywood celebs pitched in to drum up support for the Prime Minister's idea of a 'Janata curfew' on Sunday to minimise social interaction and slow down the spread of the coronavirus in India.

Narendra Modi floated the idea yesterday of people staying indoor from from 7 am to 9 pm on Sunday to break the chain of the virus transmission.

Shah Rukh Khan tweeted, "It's imp 2 reduce social interaction 2 minimum. Self Quarantine. The idea of #JanataCurfew on Sunday is a means to this end & we should continue this concept at a personal level as much as we can & more. We need to ‘slow down time' to arrest the virus spread. Be safe & healthy all."

He added a video message later, asking his fans to not panic. "I appeal to all people to avoid public places and to avoid commuting by trains and buses if not absolutely necessary. The next 10 to 15 days are extremely crucial. To fight this crisis the government and the citizens have to put up a strong joint front.

"So I appeal again please do not panic and please be careful about misinformation. And please follow the instructions and guidelines issued by the state government," Shah Rukh said in his video message.

Tamil actor-politician Kamal Haasan it was time to take extraordinary measures to fight the virus.

"I stand in full solidarity with our Prime Minister's call for #JanataCurfew. In this extraordinary situation, we have to take extraordinary measures. It's a disaster that has befallen on us and by staying united and indoors, we can Stay Safe," he said.

Yesteryears actress Madhuri Dixit Nene added her bit.

"It's time to understand our social responsibility & follow the guidelines. Let's show gratitude to all the people who have been working round the clock for us by observing the #JantaCurfew on 22nd March. Do your part. Stay safe to keep others safe," she posted on Twitter.

Actor Shahid Kapoor said more or less the same thing.

Legendary Lata Mangeshkar extended her support to the 'Janta Curfew' called by Modi and also hailed the decision of Maharashtra chief Uddhav Thackeray to shut down workplaces from Friday midnight till March 31.

"Prime Minister Narendra Modi has called for Janata Curfew and I support this. Also I laud the decisions taken by Maharashtra Chief Minister Uddhav Thackeray. I urge everyone to support this and overcome this crisis," Mangeshkar tweeted.

"Request everyone to stay home and adhere to the #JanataCurfew on the 22nd of March from 7am to 9pm. Let's all fight this together! @narendramodi #IndiaFightsCorona," Ayushmann Khurrana tweeted.

"Request everyone to stay home and adhere to the #JanataCurfew on the 22nd of March from 7am to 9pm. Let's all fight this together!," he said, tagging PM in his tweet.

Last night, actor Kartik Aaryan took to social media to deliver a ''Pyaar Ka Punchnaama'' style monologue about the importance of social distancing in fighting the coronavirus pandemic.

Celebrities such as Amitabh Bachchan, Karan Johar, Akshay Kumar and Hrithik Roshan also took to social media to applaud Prime Minister''s statement on Janata curfew.

Meanwhile, several top stars of the industry, including Bachchan, Akshay, Ajay Devgn, Alia Bhatt, Varun Dhawan, Madhuri, Ranveer Singh recorded a special video to spread awareness about the novel coronavirus.

The one minute fifty second long video, an initiative by Rohit Shetty Picturez in collaboration with Maharashtra government, features actors appealing to citizens to tread with caution and safety amid the pandemic.

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Agencies
July 30,2020

Chennai, Jul 30: Filmmaker S.S. Rajamouli on Wednesday said he and his family members have tested positive for coronavirus and are currently quarantined at home.

The director, best known for his epic fantasy hit Baahubali series, said they got tested after they developed mild fever recently which subsided by itself.

“My family members and I developed a slight fever few days ago. It subsided by itself but we got tested nevertheless. The result has shown a mild COVID positive today. We have home quarantined as prescribed by the doctors (sic)” he said.

In a subsequent tweet, Rajamouli said he and his kin are asymptomatic and “feeling better”. They are, however, following all the precautions and instructions.

“Just waiting to develop antibodies so that we can donate our plasma,” he added.

Before the coronavirus-induced nationwide lockdown was announced in March, the filmmaker was working on his upcoming period action drama Rise Roar Revolt.

The Telugu film, featuring actors Ram Charan and NTR Jr in the lead, is a fictional tale based on the lives of two freedom fighters in early 20th century.

Andhra Pradesh witnessed its worst single day spike of coronavirus on Wednesday, 10,000 plus cases, as the other southern states, including Tamil Nadu and Karnataka also reported high daily numbers, although they saw a dip in the infections.

The cumulative tally of southern states — AP, Tamil Nadu, Karnataka, Telangana, Kerala and the Union Territory of Puducherry was 24,855 on Wednesday.

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