Loveyatri Actor Aayush Sharma: I Am Not Publicity Hungry

Agencies
September 24, 2018

Mumbai, Sept 24: Aayush Sharma says his debut film Loveyatri is a celebration of love and culture and it was painful to do away with the original title as the makers did not want to court any controversy.

In an interview with news agency, Aayush opened up about the title row to how he landed in Bollywood as an actor, courtesy Khan brothers - Salman, Arbaaz and Sohail.

The Vishwa Hindu Parishad (VHP) was irked by the title Loveratri, which according to them was distorting the meaning of Hindu festival, Navratri. Later, a Bihar court had ordered an FIR to be lodged against Salman, saying the title hurts religious sentiments and promotes vulgarity.

For Aayush, it was disheartening that the title was changed as he had lived with it for the longest time.

"Our intention was very clear. We wanted a film that connects with most people. There was unnecessary conversation and objection happening over it," the newcomer said.

The actor said it was difficult for him to understand the reason behind the controversy as the film has not been watched by anybody yet.

He added production banner Salman Khan Films has always believed in making family entertainers.

"The film will not hurt anyone's sentiments. There is not one double meaning dialogue in the film, it only talks about culture. Something or some elements had a problem. I don't want to win the box office with a controversy.

"I don't think getting controversy or adding tension would have worked in my favour. I am not publicity hungry. I have enough publicity through the film. I don't need unnecessary attention and I don't want anybody else to get the attention, so if you have a problem, we will change it (title). So, we gave up on the title and it is ok."

Aayush, 27, has been busy promoting the film in different cities and he says he is enjoying meeting new people and interacting with them.

"The kind of love we are getting I feel lucky as a debutante. When I used to go for promotions and I used to wonder do people even know who I am? Slowly it started as a lukewarm welcome to good to an amazing welcome," he added.

For, Aayush, it has been a memorable journey since the time the film was announced.

He recalled, "Lot of things were said like new actor, new actress and a new director, he is a brother-in-law (of Salman) is he capable of doing something like this? We had the energy, the drive to make a film that people would know us for."

The actor, who came to Mumbai to pursue studies, never imagined that he would face the camera one day. Aayush is the son of Delhi-based politician, Anil Sharma.

"I was clear I did not want to do a 9am to 5pm job. I wanted to stay away from politics. As a viewer, I would look at the films and say, 'Wow, what a beautiful world'. There were people who told me I should take up acting, do TV serials and ads. But I never gave it a serious thought."

But he believes God already had plans for him as he happened to meet Arpita, his wife now. When the two became friends, she introduced him her brothers.

"... They told me I should be an actor, I was like 'Okay, let me step into this world'. I was told there will be lot of pressure and I had to be prepared for it. My training began at their residence, which we call 'Galaxy Institute of Performing Arts'. Some successful and miserable graduates have emerged from there," he added.

When Aayush worked as an assistant director on films Bajrangi Bhaijaan, Prem Ratan Dhan Payo, Sultanand Tubelight that is when he realised that filmmaking was a taxing process.

"My perception towards films changed. So while I was assisting for films I felt I should act... So, I started listening to scripts, I was not getting the right blend between a commercial film and a plot. When I heard 'Loveyatri', I loved it. It had everything from comedy to emotion and a sweet love story," he added.

In Loveyatri, Aayush plays the role of Sushrut, a garba teacher. The film, which also marks debut of model Warina Hussain, is set to release on October 5.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 26,2020

New Delhi, May 26: As the country celebrated Eid-ul-Fitr in the testing times of coronavirus this year, megastar Shah Rukh Khan's greetings reflected of blessings from the almighty to help the countrymen sail through the tough times.

The 54-year-old actor took to Twitter to extend Eid greetings to his fans.

"May the blessings of Allah see us through these times," he wrote in the tweet.

"In the end, it's Faith that keeps us going... Eid Mubarak to all. May He shower all with love, peace and prosperity always," Khan's tweet further read.

Eid-ul-Fitr marks the conclusion of the holy month of Ramzan, which is a month of fasting and prayer for the Muslim community.

This year, Eid is being celebrated amid a nationwide lockdown imposed as a precautionary measure to contain the spread of COVID-19.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 14,2020

Mumbai, Apr 14: Maharashtra Health Minister Rajesh Tope has thanked Bollywood superstar Shah Rukh Khan for providing 25,000 personal protective equipment for health workers.

Khan on Monday provided the personal protective equipment (PPE) kits to the frontline medical staff in Maharashtra fighting to contain the novel coronavirus pandemic in the state.

Tope took to Twitter to thank the actor for the help.

Many thanks Mr. Shah Rukh Khan for your kind contribution of 25,000 PPE kits. This will go a long way in supporting our fight against COVID19 & protecting our frontline medical care team @iamsrk @MeerFoundation @CMOMaharashtra," he tweeted.

The actor and his wife Gauri Khan recently offered their four-storey personal office space for treating COVID-19 patients.

Khan had earlier announced various initiatives to help the country during the crisis.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 3,2020

New Delhi, Jun 3: "This year feels relentless," actor Priyanka Chopra said urging Mumbai residents to take precautionary measures in view of Cyclone Nisarga.

The cyclone storm is approaching the north coast of Maharashtra with a speed of 11 kilometres per hour, according to the India Meteorological Department (IMD) on Wednesday.

Sharing Mumbai's famous Bandra-Worli Sea Link road picture on her Instagram story, the actor wrote: "Cyclone Nisarga is making its way to Mumbai, my beloved home city of more than 20 million people, including my mom and brother."

"Mumbai hasn't experienced a serious cyclone landfall since 1891, and at a time when the world is so desperate, this could be especially devastating," the 'Don' actor added.

"This year feels relentless. Please, everyone, find cover, take precautions, and follow the guidelines outlines. Please stay safe everyone, " said Chopra as she shared a swipe up link to Brihanmumbai Municipal Corporation (BMC) page that details the Do's and Don'ts for Mumbaikars to take on Cyclone Nisarga.

Earlier, the IMD had stated that the severe cyclonic storm is expected to impact the Maharashtra coast by the afternoon/evening of June 3.

On Tuesday, actor Vicky Kaushal shared a picture of the cloudy sky on the photo-sharing platform and hoped that the "first showers only bring relief and joy and not too much drama." The 'Raazi' actor also urged people to stay safe.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.