Loveyatri Actor Aayush Sharma: I Am Not Publicity Hungry

Agencies
September 24, 2018

Mumbai, Sept 24: Aayush Sharma says his debut film Loveyatri is a celebration of love and culture and it was painful to do away with the original title as the makers did not want to court any controversy.

In an interview with news agency, Aayush opened up about the title row to how he landed in Bollywood as an actor, courtesy Khan brothers - Salman, Arbaaz and Sohail.

The Vishwa Hindu Parishad (VHP) was irked by the title Loveratri, which according to them was distorting the meaning of Hindu festival, Navratri. Later, a Bihar court had ordered an FIR to be lodged against Salman, saying the title hurts religious sentiments and promotes vulgarity.

For Aayush, it was disheartening that the title was changed as he had lived with it for the longest time.

"Our intention was very clear. We wanted a film that connects with most people. There was unnecessary conversation and objection happening over it," the newcomer said.

The actor said it was difficult for him to understand the reason behind the controversy as the film has not been watched by anybody yet.

He added production banner Salman Khan Films has always believed in making family entertainers.

"The film will not hurt anyone's sentiments. There is not one double meaning dialogue in the film, it only talks about culture. Something or some elements had a problem. I don't want to win the box office with a controversy.

"I don't think getting controversy or adding tension would have worked in my favour. I am not publicity hungry. I have enough publicity through the film. I don't need unnecessary attention and I don't want anybody else to get the attention, so if you have a problem, we will change it (title). So, we gave up on the title and it is ok."

Aayush, 27, has been busy promoting the film in different cities and he says he is enjoying meeting new people and interacting with them.

"The kind of love we are getting I feel lucky as a debutante. When I used to go for promotions and I used to wonder do people even know who I am? Slowly it started as a lukewarm welcome to good to an amazing welcome," he added.

For, Aayush, it has been a memorable journey since the time the film was announced.

He recalled, "Lot of things were said like new actor, new actress and a new director, he is a brother-in-law (of Salman) is he capable of doing something like this? We had the energy, the drive to make a film that people would know us for."

The actor, who came to Mumbai to pursue studies, never imagined that he would face the camera one day. Aayush is the son of Delhi-based politician, Anil Sharma.

"I was clear I did not want to do a 9am to 5pm job. I wanted to stay away from politics. As a viewer, I would look at the films and say, 'Wow, what a beautiful world'. There were people who told me I should take up acting, do TV serials and ads. But I never gave it a serious thought."

But he believes God already had plans for him as he happened to meet Arpita, his wife now. When the two became friends, she introduced him her brothers.

"... They told me I should be an actor, I was like 'Okay, let me step into this world'. I was told there will be lot of pressure and I had to be prepared for it. My training began at their residence, which we call 'Galaxy Institute of Performing Arts'. Some successful and miserable graduates have emerged from there," he added.

When Aayush worked as an assistant director on films Bajrangi Bhaijaan, Prem Ratan Dhan Payo, Sultanand Tubelight that is when he realised that filmmaking was a taxing process.

"My perception towards films changed. So while I was assisting for films I felt I should act... So, I started listening to scripts, I was not getting the right blend between a commercial film and a plot. When I heard 'Loveyatri', I loved it. It had everything from comedy to emotion and a sweet love story," he added.

In Loveyatri, Aayush plays the role of Sushrut, a garba teacher. The film, which also marks debut of model Warina Hussain, is set to release on October 5.

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News Network
July 17,2020

Mumbai, Jul 17: After helping scores of stranded migrant labourers return to their native places amidst the coronavirus pandemic, actor Sonu Sood has now extended a helping hand towards the coronavirus warriors as he donated 25,000 face shields to Maharashtra Police personnel.

Maharashtra Home Minister Anil Deshmukh on Thursday took to Twitter to thank the Bollywood actor for his "generous contribution" to help the Police personnel who have been working tirelessly amid the testing times.

"I thank Sonu Sood Ji for your generous contribution of giving 25,000 #FaceShields for our police personnel," tweeted Deshmukh.
Responding to the Home Minister, Sood said, "Truly honoured by your kind words Sir! My police brothers and sisters are our real heroes and this is the least that I can do for the commendable work which they have been doing. Jai Hind."

The 46-year-old actor who is known for his roles in films like 'Singh is Kinng,' 'Simmba', and 'Happy New Year' has been hailed all over the media for arranging hassle-free passage of migrant labourers to their respective homes.

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News Network
June 2,2020

New Delhi, Jun 2: After Amitabh Bachchan, it is actor Akshay Kumar, who has come forward to support Bhumi Pednekar's initiative -- Climate Warrior -- urging the people to plant trees.

Bhumi Pednekar has sought to bring Bollywood together to spread awareness about mother nature through her campaign in view of the coming World Environment Day (June 5).

The campaign endeavours to get leaders from the entertainment industry to tell what is the 'one wish they have for the earth.'

Following the thread, the 'Kesari' actor was seen raising his voice on issues, and have taken steps to bring awareness to important causes like climate change.

"Our Beautiful Planet that has sustained us now needs us to protect it more than ever. During this time we as a community must tread carefully and act immediately" Akshay Kumar was seen saying in a video posted by Pednekar on Instagram.

"A lot of damage has been done and climate change is a grave reality that all of us are facing," he added.

Explaining his one wish to rebuild mother nature, is, as he says: "The simplest act of planting trees."

"I consider this as one of the most basic and efficient deeds that we can exercise individually and also urge others to do so. Let us do our bit to heal and rebuild the only planet we have. So join me and become a Climate Warrior," the 'Padman' actor concluded.

Ahead of the World Environment Day, and in support of Bhumi's initiative, legendary actor Amitabh Bachchan earlier in the day also pledged to be 'climate-conscious' in a bid to protect nature.

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News Network
February 10,2020

Feb 10: Bong Joon-ho’s film “Parasite” starts in a dingy, half-basement apartment with a family of four barely able to scratch out a life. There must be no place to go but up, right? Yes and no. There’s nothing predictable when the South Korean director is on his game.

This dark, socially conscious film about the intertwining of two families is an intricately plotted, adult thriller. We can go up, for sure, but Bong can also take us deeper down. There’s always an extra floor somewhere in this masterpiece.

It tells the story of the impoverished four-person Kim family who, one by one, and with careful and devious planning, all get employed by the four-person affluent Park family — as a tutor, an art teacher, a driver and a housekeeper. They are imposters stunned by the way wealth can make things easier: “Money is an iron. It smooths out all the creases,” says the Park patriarch with wonder.

Bong, who directed and wrote the story for “Parasite,” has picked his title carefully, of course. Naturally, he’s alluding to the sycophantic relationship by a clan of scammers to the clueless rich who have unwittingly opened the doors of their home on a hill. But it’s not that simple. The rich family seem incapable of doing anything — from dishes to sex — without help. Who’s scamming who?

Bong’s previous films play with film genres and never hide their social commentary — think of the environmentalist pig-caper “Okja” and the dystopian sci-fi global warming scream “Snowpiercer.” But this time, Bong’s canvas is a thousand times smaller and his focus light-years more intense. There are no CGI train chases on mountains or car chases through cities. (There is also, thankfully, 100% less Tilda Swinton, a frequent, over-the-top Bong collaborator.

The two Korean families first make contact when a friend of the Kim’s son asks him to take over English lessons for the Park daughter. Soon the son (a dreamy Choi Woo-sik) convinces them to hire his sister (the excellent Park So-dam) as an art teacher, but doesn’t reveal it’s his sis. She forges her diploma and spews arty nonsense she learned on the internet, impressing the polite but firm Park matriarch (a superb Jo Yeo-jeong.)

The Park’s regular chauffer is soon let go and replaced by the Kim patriarch (a steely Lee Sun-kyun). Ditto the housemaid, who is dumped in favor of the Kims’ mother (a feisty Jang Hye-jin.) All eight people seem happy with the new arrangement until Bong reveals a twist: There are more parasites than you imagined. The clean, impeccably furnished Park home will have some blood splashing about.

Bong’s trademark slapstick is still here but the rough edges of his often too-loud lessons are shaved down nicely and his actors step forward. “Keep it focused,” the Kim’s son counsels his father at one point. Bong has followed that advice.

There are typically dazzling Bong touches throughout. Just look for all the insect references — stink bugs at the beginning to flies at the end, and a preoccupation with odor across the frames. And there’s a scene in which the rich matriarch skillfully winds noodles in a bowl while, in another room, duct tape is being wrapped around a victim and classical music plays.

Bong could have been more strident in his social critique but hasn’t. There are no villains in “Parasite” — and also no heroes. Both families are forever broken after chafing against each other, a bleak message about the classes ever really co-existing (Take that, “Downton Abbey”).

“Parasite” is a worthy winner of the Palme d’Or at the Cannes Film Festival, the first South Korean movie to win the prestigious top prize. The director has called it an “unstoppably fierce tragicomedy.” We just call it brilliant.

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