Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
It's a Sunna of prophet when there is lack of rain to pray to Allah. Is there any one in this earth a sky who can bring rain other than allah? A Stones sculpture can barely get rid of a crow sitting on its head , forget about bringing a rain or giving sustainance to this world.
Dear Brother's,
Prakash,Mahesh,Rajeev,Yogesh.We dont blame you people Because its shows your Ignorance.All your Question will be answered one Day.In sha allah.
Try to learn about Islam before you Comment.Later should not say that no one guided you people about Islam.
May almighty allah bless you all and show you all the TRUTH path.So that you can save your self from hell fire.
Mangaluru is Parashurama shristi and not Brahma srishti. Lord parashurama reclaimed this land from sea and blessed this land will be free from drought and natural calamities as long as there would be his believers. So chill , This is May month, don't worry it will start raining at right time, till then let us love and care for all humans and living beings
Only God will give rain. Pray with him. Dear Yogesh, according to you rain will not come without planting tree? Then how come raining heavy in Saudi Arabia these days??? Don't be foolish. Pray with god. Don't depend on forecast. Where were they while Tsunami coming?? Did they informed to humanity about the earth quack and tsunami???
Yogesh/khuswanth or funk,go and marry to donky monkey and crab fool pepole study islam and secure your body from hell.shame on you telling cow is mother .......
Dear Yogesh,
You seem to have little knowledge, just your planting one tree will not save the world. Road developers and Electrical Contractors are cutting so much trees even Lord Indra also can not bring rain to the earth. Just for sake of commenting and Satisfying your itch do not comment. If this prayer do not harm any one and may be if there is a divine blessing what is harm.
O Allah, Shower Upon us Abundant Rain, Beneficial Not Harmful, Swiftly and Not Delayed.
We should go back to God for natures anger....praying Allah is best way to over come problems around...specially water is very essential for human kind if it does not rain, human kind cannot live so pray for him...he is sympathetic and kind...pray as much as you can...he will help overcome problems....
Dear Brothers,
Prakash, Mahesh, rajesh, rajeev, yogesh, kushwant bhat.... we muslim are seeking help from Allah for rain, raining or not raining is his wish..... its our duty to ask help from allah.....you chaddi minded people first change your mentality from sanghi to a human being.... then you will know what is religion and what is islam.
Sins of human being is the main cause for all the clamity human beings face these days. The best way to clear it up is by asking forgiveness from your creator. The people who have studied little bit of science will laugh and mock when people who have little bit of knowledge of his creator ask for forgiveness from him. In 21st century humans have excelled in science, going to space, rockets, tecnology, flying, construction but lost humanity, humility, trustfullness, truthness, spirtual. Its high time to ask forgiveness from Almighty Allah before you return to him. Lot of people won;t beleive in god his angels, his revelation, but they will definately belive in death.
Maintaining the ecological balance is definitely important. And it is important to realize the value of the trees. The cut down of trees happening in the name of development should be looked into closely. The Valencia Jeppu road for example. All the trees were chopped down in the name of creating a double road. We should ask ourself, was it required? That stretch usually doesn't have so much traffic that we had to chop the trees. Let's say for argument sake that this was needed, we still had so much place left to build those additional area required for road. Leaves us with one question, Is this development or destruction?
These brothers are atleast praying to the creator of all things for Rain. This is sensible enough to accept for those who believe in a Lord/God/creator.
But,
What about those who arrange marriages with Donkey, Monkey, Dogs etc.. for Rain.? I think you guyz should try and educate them.
Dear All, specially those mockers OR disbelievers
For instance in Mangalore more than 90% believe in God by their own way,
No doubt, sure these people pray their version of God for their every need. It does not mean every prayer is immediately responded. Praying is our duty and the reply is upto God how he wants to hear it.
Think these Muslims also did their duty leaving the action to the God. Who knows there can be 1true person who is admired by the God to his fullest contentment/ satisfaction.
No Idols
No saints
No animals
No urine
No pictures
No statues...
No MAN made GODs (FAKE GODS)
WE Muslims pray to ALLAH, the lord of the heavens and Earth. ALLAH is the OWNER of this EARTH. it is HE who gives RAIN and it is HE who brings the dead earth to LIFE... similarly our LIFE.
WE muslims Believe in the Unseen world which is around us..and it is explained in the QURAN...
There are many things which QURAN mentions to PONDER. Some people IGNORE what is said in the QURAN..
Whatever said in the QURAN have come TRUE and there are some issues QURAN explained and SCIentist have not come across. which IN-SHAA ALLAH will surely be shown to MANKIND...
ALLAH gives RAIN and it is in his Hands..
Now WE see in DESERT there is water and India is full of GReenery & Rivers still WE see water scarcity.
Recognise your lord ALLAH and dont fall to man made created things... Worship the CREATOR and not his CREATION
The prophets bring truth, when disbelivers done same as above some commentors. This is all timing happening. But these commeators should understand pooling tendor coconut,frog marrige,dog marriage ect.. theses are all the highest level of supersticion. Mr. ur get any message from rain will next week rains????????
Dear Friends, Do not mock people praying to their Lord.
In Islam there is always two level approach, first we have to do the acts using all the resources at hand, including, in this case planting trees, then we have to hope for the best by spiritually connecting to the Lord. You and I cannot bring rain, this is hard truth. if anyone says that I have control over the rain, then he has to be a foolish. Rain, growth of plants and bearing fruits that we eat, are beyond human scope. What we can best do is that we can do the work using all the modern technology and knowledge and connect to the Lord of the World to make it happen. If only rely on the technology and knowledge, then there should not be drought anywhere, there should be earthquakes anywhere, there should not be excess rain anywhere, there should not be tsunami anywhere...
Alhumdulillah good gathering, no one take credit for rain. If rain start it will not say Muslim prayed so rain will b poured on Muslim house. If we cannot do good we do not have right to object it. Plant tree first then say to other. Pray for betterment of our society. Better reframe from negative thinking nd work for betterment of our country
May Allah put mercy on all humanity & fulfill scarcity of water around us...
Dear Brothers... Instead of blaming someone better you look at yourself... What you have done for the human being... Did anyone here try to stop cutting trees or plant trees around your location...? Most of the comments shows like they belong to trouble mongers groups.. They will never think about society development & build peace & harmony among different community... First of all learn to respect each other...
Try to learn teaching of Quran & power of Islam.. May Allah give you all Hidaya... Aameen.
Parakashanna, these people not believing the Miracles, then how comes next week rain??? better bring water in Choppers like Uttarakand, then declare we are the winners!!!!
Wonderful muslim brothers. keep it up good work for the society.
O ALLAH send us rain'\ O ALLAH send us rain\" O ALLAH send us rain\""
Plant tree all over. that will be better idea.
Good work, Muslim brothers. humanity still alive
next week rain will come dont worry.
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