#MeToo media coverage portrays accusers as sympathetic: Study

Agencies
September 8, 2019

Washington D.C., Sept 8: The #MeToo movement that gained momentum last year, encouraging women to speak out their stories of sexual harassment, is believed to portray the accusers as sympathetic and paint men more powerful, finds a study.

The study conducted at the Carnegie Mellon University shows analysis of #MeToo media coverage, which presents accusers as sympathetic, but with less power and agency than their alleged perpetrators.

The paper was presented by graduate student Anjalie Field in Florence, Italy, last month at the Association of Computational Linguistics conference.

Yulia Tsvetkov, assistant professor in the School of Computer Science's Language Technologies Institute, said: "The goal of the movement is to empower women but according to our computational analysis that's not what's happening in news stories."

Tsvetkov's research team used natural language processing (NLP) techniques to analyse online media coverage of #MeToo narratives that included 27,602 articles in 1,576 outlets. They also looked at how different media outlets portrayed perpetrators and considered the role of third-party actors in news stories.

"Bias can be unconscious, veiled and hidden in a seemingly positive narrative," said Tsvetkov. "Such subtle forms of biased language can be much harder to detect and to date, we have no systematic way of identifying them automatically. The goal of our research was to provide tools to analyse such biased framing."

Their work draws insights from social psychology research and looks at the dynamics of power, agency, and sentiment, which is a measurement of sympathy.
"We were inspired by previous work that looked at the meaning of verbs in individual sentences," Tsvetkov said, adding that "our analysis incorporates context." This method allowed her team to consider much longer chunks of text, and to analyse narrative.

The research team developed ways to generate scores for words in context and mapped out the power, sentiment, and agency of each actor within a news story.

Their results show that the media consistently presents men as powerful, even after sexual harassment allegations.

Tsvetkov said this threatens to undermine the goals of the #MeToo movement, which is often characterised as "empowerment through empathy."

The team's analysis also showed that the people portrayed with the most positive sentiment in #MeToo stories were those not directly involved with allegations, like activists, journalists, or celebrities commenting on the movement, such as Oprah Winfrey.

This study proposes different methods for measuring power, agency and sentiment, and analyses the portrayals of characters in movie plots, as well as prominent members of society in general newspaper articles.

One of the consistent trends detected is that women are portrayed as less powerful than men. This was evident in an analysis of the 2016 Forbes list of most powerful people. In news stories from myriad outlets about women and men who ranked similarly, men were consistently described as being more powerful.

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Agencies
June 12,2020

Mumbai, Jun 12: Following an overwhelming response for the mega rights issue of Mukesh Ambani-owned Reliance Industries, the partly paid-up rights shares are set to debut on stock exchanges on June 15.

The biggest ever Rs 53,124 crore rights issue was subscribed 1.59 times and received bids worth Rs 84,000 crore on June 3.

Reliance said the rights issue saw a huge investor interest, including from lakhs of small investors and thousands of institutional investors, both Indian and foreign.

In 2019, Ambani said in the Reliance's annual general meeting that the company will be net zero debt by March 2021. The company is on course to achieve its target ahead of the deadline.

"In spite of the COVID-19 crisis and the lockdowns, the due-diligence by Saudi Aramco for the planned investment in the O2C business is on track as both the parties are committed and actively engaged," he said recently.

"With a strong visibility to these equity infusions, Reliance is set to achieve net zero debt status ahead of its own aggressive timeline. We believe rights issue was a part of the company's strategy of deleveraging its balance sheet," said Ambani. 

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Agencies
August 2,2020

New Delhi, Aug 2: The National Commission for Women (NCW) has issued notice to some Bollywood celebrities named in a complaint against the promoter of a company for allegedly blackmailing and sexually assaulting a number of girls on the pretext of giving them a career in modelling.

Taking cognizance of the complaint filed by social activist Yogita Bhayana of People Against Rape in India (PARI), the NCW scheduled a virtual hearing presided by its chairperson on August 6.

The complaint against Sunny Verma, promoter of a company named IMG Ventures with its headquarter in Chandigarh, alleged that he has been blackmailing and sexually assaulting a number of girls on the pretext of giving them career in modelling.

PARI's Yogita Bhayana wrote a complaint letter to NCW chairperson Rekha Sharma.

"Through his company, he (Sunny Verma) invites the girls on the pretext of organising a Miss Asia contest with a claim that the contest will launch them as models. To make it look genuine, his company has also been taking an entry fee of Rs 2,950. Once the girls apply, they are alluded by the female accomplices of Sunny Verma to submit their nude pictures in order to get the better ranking in the contest," the complaint letter said on July 31.

It alleged that Verma, after receiving the pictures and sometimes even before, used to get in touch with the girls and ask for completely nude pictures and videos.

The complaint letter said that Verma also used to allude as well as threaten the girls to submit to his sexual desires if they were interested in modelling as a career or wish to win the contest.

"Once he established a physical relationship with the girls, he used to blackmail them for regular sexual favours. Many girls from across the country have suffered a sexual and mental assault from Sunny and his accomplices," said the complaint citing several letters, texts and audio clips from several girls as proof of this modus operandi of Sunny Verma and his company.

The complaint also said that Sunny Verma has been previously also arrested on charges of sexual assault.

"We would demand that NCW should investigate the case to its depth and get the guilty punished so that any other person should not dare to exploit these kinds of innocent girls on any pretext. It will be a message to people like Sunny Verma and all associated Bollywood stars. Looking forward to strict action from NCW against sexual offenders like Sunny Verma & others," the complaint said.

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Agencies
March 3,2020

Facebook on Monday launched a new consumer marketing campaign in India titled 'More Together'. India is the first country in the Asia Pacific region where such a campaign is being rolled out.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

"India is at the heart of Facebook and one of our focus areas this year is to tell the exciting story of a service that is deeply embedded in the fabric of India," said Ajit Mohan, Vice President and Managing Director, Facebook India.

The campaign would have multiple campaigns over the next few weeks in eight languages and the one will be set in the context of Holi.

Facebook in 2019 introduced a new company logo to further distinguish the company from the Facebook app.

The company recently announced the appointment of Avinash Pant as the Marketing Director for India operations, to drive the consumer marketing efforts across the family of apps.

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