Growing Israeli passion for business with India

December 10, 2012
Anat-Bernstein-Reich

Bilateral trade between India and Israel has gone up from a mere $120 million to $5 billion since the two nations formally established relations in 1992, but as president of the Israel-India Friendship Association (IIFA) she sees a much higher potential.

"I want to show the beauty of India to the world," says Bernstein-Reich, who serves as co-producer of the "Bharati Show - The Wonder that is India", a Bollywood style show that has gone all around the world over the last several years.

She also runs a five-session course on doing business with India with a Hindi class and bits of history, politics and culture thrown in.

There Israeli business people learn to say phrases like "Kya haal hai?" (How are you?), "Phir milenge" (See you later), the meaning of things like "Diwali, Ganesh and Bindi" and even the Indian craze about the game of cricket.

"Once they understand culture they can do business," Bernstein-Reich tells a group of visiting Indian and Indian-American journalists and policy leaders as she lists a wide range of areas that can take Israeli-Indian trade to a projected $15 billion in a few years.

Dan Catarivas, director of the division of foreign trade and international relations at the Manufacturers Association of Israel and a former government official, agrees seeing "much more potential" in the India-Israel-US trade relationship, particularly in the area of high technology.

Noting that Israel was in the process of negotiating a Free Trade Agreement with India, Catarivas said while transfer of technology to China was fraught with risks because of US restrictions, there was no such danger in working with India in hi-tech and IT areas.

Eitan Yudilevich, executive director of the Israel-US Binational Industrial Research and Development Foundation (BIRD), which promotes strategic partnerships between Israeli and American companies in various technological fields, concurs.

Yudilevich, a former head of the missiles division at Rafael Advanced Defence systems, the Israeli authority for development of weapons and military technology, who played a key role in the development of Israel's famous Iron dome, suggests the Singapore model for hi-tech trade with India.

This would have military cooperation spilling over or providing a spin-off in civilian areas, he says, noting that the Israelis were keen on going to India, shopping for partners there as long as the Americans don't mind.

Currently India is the largest customer of Israeli military equipment and Israel is the second-largest military partner of India after the Russian Federation. The military business between the two nations is worth around $9 billion.

Diamonds are another area of major trade between the two nations, but there is great scope for expansion in areas of agriculture, solar energy, energy, water treatment, desalination, clean technology and much more.

The only problem is their business culture, says Bernstein-Reich. While Israelis come straight to the point, Indians like to negotiate endlessly and reopen settled issues, she says and thus advises her clients: "Leave some room for bargaining."




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Agencies
July 6,2020

The Covid-19 pandemic has made an unprecedented impact on the Indian businesses, particularly small and medium enterprises (SMEs) and startups. According to a joint survey by FICCI and Indian Angel Network (IAN), the pandemic has hit the businesses of around 70% startups.

With uncertainty in the business environment and an unexpected shift in priorities of the government as well as corporates, many startups are struggling to survive, it says.

In a nationwide survey on the 'Impact of Covid-19 on Indian Startups' involving 250 startups, 70% participants said their businesses had been impacted by Covid-19 and around 12% had shut operations.

The survey shows only 22% startups have cash reserves to meet the fixed cost expenses over the next 3-6 months, and 68% are reducing operational and administrative expenses.

Around 30% of the companies said they would retrench employees if the lockdown was extended too long. The 43% startups have already started 20-40% salary cuts over April-June.

Over 33% startups said investors had put the investment decision on hold and 10% said the deals had been scrapped. Only 8% startups had received funds as per the deals signed before Covid-19 outbreak, the survey revealed.

The reduced funding has forced startups to put a hold on business development and manufacturing activities, which has resulted in loss of projected orders.

The survey highlights the need of an urgent relief package for startups, including possible purchase orders from the government, tax relief and swifter tax refunds, and immediate fiscal support measures, including grants, soft loans and payroll grants.

Besides 250 startups, 61 incubators and investors also participated in the survey.

While 96% of investors accepted that their investments in startups had been impacted by Covid-19, 92% said their investments in startups would continue to be low over the next six months.

Around 59% investors said they would prefer to work with the existing portfolio firms in the coming months. Only 41% said they would consider new deals.

"A comparison of priority investment sectors before and during Covid-19 shows 35% investors are now looking at investments in healthcare startups, followed by EdTech, AI/Deep Tech, FinTech and Agri," said the survey.

Around 44% incubators surveyed said their day-to-day operations had been considerably hit by Covid-19. Most incubators are now supporting their portfolio firms by providing them virtual platforms to interact with mentors, investors and industries.

Dilip Chenoy, FICCI Secretary General, said, "The startup sector is stressed for survival at the moment. The investment sentiment is also subdued and is expected to remain so in the coming months. Lack of working capital and cash flows may lead to major layoffs over the next 3-6 months."

Indian startups needed an enabling ecosystem and flow of funds to continue operations, the survey said.

Padmaja Ruparel, President, Indian Angel Network & Co-Chair of FICCI Startup Committee, said, "In these uncertain times, as investors, we must play an important role to provide the Indian startups funding, mentoring and hand-holding support to stay afloat and come out at the other end of this crisis."

To that end, IAN recently announced a debt fund to help IAN portfolio companies raise working capital and ensure business continuity by partnering with debt providers.

This must be replicated on a wider scale, so a larger number of startups are provided the capital support to make it during these tough times, Ruparel said.

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Agencies
April 4,2020

Kozhikode, Apr 4: In a bid to maintain the lockdown amid COVID-19 outbreak, Police in Kozhikode is monitoring the situation using drone cameras and making sure that people are not breaking the law.

The police have so far arrested 41 persons who were out on a morning walk on Saturday during the lockdown in the backdrop of coronavirus outbreak.

The SHO of Town South Police Station informed that the accused were later released on bail.
At least 295 cases have been reported in the state so far.

Talking about COVID-19 testing, State Health Minister KK Shailaja told media: "Nine labs are conducting polymerase chain reaction (PCR) tests in Kerala. We've received 2000 rapid test kits and will start rapid tests from tomorrow. If a person tests positive in rapid test, we need to confirm it with PCR test."

The total number of COVID-19 positive cases in India climbed to 3072 on Saturday, according to Ministry of Health and Family Welfare.

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Agencies
June 7,2020

New Delhi, Jun 7: The Government of India (GoI) must strengthen the laws to protect animals, said People for the Ethical Treatment of Animals (PETA) India CEO Dr Manilal Valliyate on Sunday, following an elephant's death in Kerala and cow injured due to ingestion of explosives in Himachal Pradesh.

"Such incidents are not just restricted to certain regions but are happening all across the country. PETA receives more than 100 similar cases every day. People send in their complaints to us, not just for cows and elephants but for so many other animals as well," he said.

The PETA chief urged the GoI to strengthen the laws established to protect animals.

"As per the current laws set out against animal cruelty, the perpetrator would only be charged Rs 50,000 as a fine. That is equivalent to no punishment at all," added PETA India CEO.

He expressed his anguish against municipal agencies as well, saying that they are not doing "serious" work. He also highlighted how cows are left on the roads to wander, after milking them, to feed on garbage, in several parts of the country.

"These injustices against animals through explosives has been going on for quite a while. But for the first time, it has received such public attention," he said.

After a pregnant elephant was fed cracker-filled pineapple and her eventual death on May 27 in Kerala's Palakkad district, a pregnant cow sustained fatal injuries on May 25 due to accidental ingestion of explosives in Dadh village of Bilaspur district of Himachal Pradesh.

One person has been arrested in the Dadh village for allegedly hurting the cow.

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