SACH A WONDERFUL JOURNEY

[email protected] (G Unnikrishnan, DHNS)
December 24, 2012

Sachin_wonderful

March 27, 1994. That day will always remain seminal in Indian cricket history. It was on that day India found their and world's finest opening batsman in 50-over cricket at Eden Park, Auckland.

Sachin Tendulkar smashed a 48-ball 82 on that day, beginning a long 18-year stint at the pole position after having made his debut five years earlier. Innumerable records have been set during that journey, and some of them will never be broken.

The glitz of those numbers, however, masks two elements that made Tendulkar the most efficient one-day batsman of all time — adaptability and ability to withstand pressure of expectations from a billion fans for whom failure -- of Tendulkar and the team -- was not an option.

From 1994 to 2000 Tendulkar was at his peak of fitness and abilities, and there were no bowlers in the world who didn't face the wrath of his willow; it was classy and eye-catching at the same time.

He scored 8220 runs from 198 matches at 45.66 with 27 hundreds in that seven years, and it was that period that really converted Tendulkar into a household name and a brand worth millions.

Tendulkar had contemporaries like Matthew Hayden, Adam Gilchrist, Sanath Jayasuriya and Saeed Anwar who opened the innings, but none of them controlled a team's fortunes like the Mumbaikar. None of them had to enter the field in the knowledge that a personal failure would more likely end up in team's failure. It might have been immense pressure for one individual to bare. But Tendulkar stayed calm all the while.

There never was an occasion when he shied away from the responsibility or complained about the perils of one-man efforts. Tendulkar had to remain in that high-pressure boiling container not for just one series or a few months, but for years together.

There was no relief point. There was no one to share his burden. He couldn't have been blamed for feeling like the loneliest man on the planet because few could understand his situation. He was India's sole hope. Perhaps, those two 'Desert Storm' innings (143 and 134) against Australia at Sharjah in 1998 was also a reflection of India's desperation and dependence on him.

But in the late 90s and early 2000s emerged a set of cricketers who finally set Tendulkar free from that lonley place. Sourav Ganguly evolved into a fine opener in his own right, giving long company to Tendulkar, Rahul Dravid overcame his limitations as a limited-over batsman to score more than 10000 runs, once Ganguly was done with his career Virender Sehwag, a malevolent force at top, came to partner Tendulkar, and then others like Yuvraj Singh and Mahendra Singh Dhoni emerged at different times as India finally became a one-day super power.

Along with it, Tendulkar's role has also changed. He was no longer the lone match-winner, he became one of the match-winners among a host of that breed. It needed a change of mindset as well by Tendulkar to accept that shared significance in the team set up, and he adapted quite beautifully.

As a batsman, he was no longer required to carry India alone and a couple of injuries, most noticeably a tennis elbow, made it mandatory for Tendulkar to revisit his approach to batting. Some great players like Viv Richards never changed their methods, but here Tendulkar eschewed the ego factor and transformed into a different batsman post 2000.

Those twinkling forays down the pitch, a common feature of a Tendulkar innings in the 90s, particularly against spinners, were curtailed and shots over the top of the infield too became a rarity, and percentage cricket took over. The Tendulkar Mark 2 wasn't adrenaline-rising, but he was clinical cold and only more effective. There wasn't a batsman who was more aware than Tendulkar of the gaps on the field and angles.

Still, the impish kid in him would awake at times, largely in the shape of that upper cuts and paddle sweeps, shots he developed into a major part of his arsenal in the later part of his career.

In the new millenium, he amassed 8527 runs from 200 one-dayers at 48.17 with 22 hundreds, reflecting his steady impact and relevance even while the one-dayers underwent structural changes in the last decade.

The 85 against Pakistan at Mohali in the 2011 World Cup semifinals underscored that. Saeed Ajmal tormented him with doosras, and Pakistan fielders dropped him five times on that evening, but he never gave the fight away. For sometime, the clock ticked back to the 90s, and Tendulkar became India's pressure carrier. And like in the 90s, he soaked in the pressure, and India won. It was an ugly scrap, but it was also a shining pointer to the secret of his success.




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Agencies
March 8,2020

New Delhi, Mar 8: In order to spread awareness, a special COVID-19 mobile phone caller tune was launched by all telecom operators with basic infection prevention messages played when a caller dials-out, Ministry of Health and Family Welfare said on Saturday.

"In order to spread awareness about COVID-19, a special COVID-19 mobile phone caller tune was launched by all telecom operators. Over 117.2 crore subscribers of BSNL, MTNL Reliance Jio, Airtel and Vodafone-Idea are being progressively reached out to through SMSs and Call Backs," Ministry of Health and Family Welfare said in a press statement.

"As many as 52 laboratories are now operational across the country for testing the COVID-19 virus. An additional 57 laboratories have been provided with Viral Transport Media and swabs for sample collection," the statement added.

India has 39 confirmed cases of deadly coronavirus so far. The disease has caused deaths of 3200 people globally. 

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Agencies
June 26,2020

Facebook will introduce a new notification screen on its platform that will warn users if the article they are about to share is over 90 days old, the company announced on Thursday.

“We’re starting to globally roll out a notification screen that will let people know when news articles they are about to share are more than 90 days old,” Facebook wrote in a blog post.

The social media platform had previously introduced a context button in 2018 that provides information about the sources of articles in the News Feed. Building upon that, the new feature will inform users about the timeliness of the article.

“To ensure people have the context they need to make informed decisions about what to share on Facebook, the notification screen will appear when people click the share button on articles older than 90 days, but will allow people to continue sharing if they decide an article is still relevant,” Facebook said.

The social media giant stated that timeliness is important in understanding the context of an article and curbing the spread of misinformation on the platform.

“News publishers, in particular, have expressed concerns about older stories being shared on social media as current news, which can misconstrue the state of current events. Some news publishers have already taken steps to address this on their own websites by prominently labelling older articles to prevent outdated news from being used in misleading ways,” Facebook added.

Apart from this, the platform will also be testing a similar notification screen for information related to the global Covid-19 pandemic. The notification screen will provide information about the source of the link shared in a post if the link is related to information on Covid-19. It will also direct people to its previously introduced Covid-19 information centre for “authoritative” health information, it said.

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Agencies
March 3,2020

Facebook on Monday launched a new consumer marketing campaign in India titled 'More Together'. India is the first country in the Asia Pacific region where such a campaign is being rolled out.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

"India is at the heart of Facebook and one of our focus areas this year is to tell the exciting story of a service that is deeply embedded in the fabric of India," said Ajit Mohan, Vice President and Managing Director, Facebook India.

The campaign would have multiple campaigns over the next few weeks in eight languages and the one will be set in the context of Holi.

Facebook in 2019 introduced a new company logo to further distinguish the company from the Facebook app.

The company recently announced the appointment of Avinash Pant as the Marketing Director for India operations, to drive the consumer marketing efforts across the family of apps.

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