Modi govt spending more on ads in Hindi newspapers

Agencies
September 8, 2019

Kathmandu, Sept 8: In a clear message to make deeper inroads into the Hindi heartland, the Narendra Modi government has spent over Rs 890 crore in advertising in Hindi newspapers compared to the over Rs 719 crore in the English newspapers in the last five years, an RTI filed by IANS has revealed.

At a time when print media overall is facing rough weather owing to stiff competition coming from digital platforms -- chiefly Facebook and Google which together share 68 per cent of digital ads globally -- Hindi and regional newspapers across the spectrum (large, medium and small) are defying the trend and flourish in the country.

Leading the pack in the 2014-15 to 2018-19 period was Dainik Jagran that received government ads worth over Rs 100 crore in the given time-frame.

Dainik Bhaskar received ads worth Rs 56 crore and 62 lakh, while Hindustan received government ads worth Rs 50 crore and 66 lakh (approximately) in the reported period.

Punjab Kesari was able to grab government ads worth Rs 50 crore 66 lakh (approx), and Amar Ujala received Rs 47.4 crore in government advertising, revealed the RTI.

Navbharat Times received government ads worth Rs 3 crore and 76 lakh (approx) and Rajasthan Patrika worth Rs 27 crore and 78 lakh (approx).

According to the Indian Readership Survey (IRS) for the second quarter (Q2) this year, Hindi and regional players have been the biggest beneficiaries of the readership growth.

When it comes to total readership, English dailies saw a slight growth from 2.9 per cent in Q1 to 3 per cent while Hindi dailies held its 17 per cent reach.

A recent Registrar of Newspapers for India (RNI) report said that the circulation of Hindi and regional language papers grew at a compound annual growth rate (CAGR) of 6 per cent and 7 per cent, respectively, as compared with 2 per cent growth in English-language papers for the FY2009-FY2018 period, according to media reports.

When it comes to English-language newspapers, The Times of India grabbed the biggest pie, grabbing over Rs 217 crore in government ad spend.

The Hindustan Times was second receiving more than Rs 157 crore in government ads, while Deccan Chronicle was a distant third with government ads worth over Rs 40 crore, revealed the RTI.

The Hindu (including The Hindu Business Line) received ads worth more than Rs 33.6 crore in the five-year period while The Telegraph received government ads worth over Rs 20.8 crore.

The Tribune received over Rs 13 crore while Deccan Herald got more than Rs 10.2 crore worth of government ads in the period.

The Economic Times got ads worth over Rs 8.6 crore while The Indian Express with over Rs 26 lakh and the Financial Express with over Rs 27 lakh worth government ads were other English-language outlets.

In the same period, the government spending on Internet ads witnessed nearly a four-fold rise. The spending on Internet advertising jumped from Rs 6.64 crore to Rs 26.95 crore between 2014-15 and 2018-19.

The government spent over Rs 5,700 crore on total advertising between May 2014 and March 2019.

During Modi's first term as the Prime Minister, a total of Rs 5,726 crore was spent in the five years for publicity purposes.

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News Network
April 17,2020

New Delhi, Apr 17: With 1,076 new cases of COVID-19 in the last 24 hours and 32 deaths, India's total count of coronavirus cases has surged to 13,835, said the Union Ministry of Health and Family Welfare on Friday.

The total cases are inclusive of 1,766 cured and discharged patients, one migrated and 452 deaths. At present, there are 11,616 active COVID-19 cases in the country.

Before the lockdown, the doubling rate of COVID-19 cases was about three days, but according to the data of the past 7 days, the doubling rate of cases now stands at 6.2 days, said Lav Aggarwal, Joint Secretary, Health and Family Welfare.

"Before the lockdown, doubling rate of COVID-19 cases was about three days but according to the data of past 7 days, the doubling rate of cases now stands at 6.2 days," Aggarwal said during the daily briefing on COVID-19.

Aggarwal said that as many as 5 lakh rapid antibody testing kits are being distributed to States and Districts where a high case burden has been observed.

"A total of 1,919 dedicated COVID-19 hospitals with 1.73 lakh isolation beds, 21,800 ICU beds readied in India," he added. 

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News Network
February 11,2020

New Delhi, Feb 11: The Aam Aadmi Party on Tuesday appeared to be heading back to power for a second term in Delhi with the party leading in 52 seats of the 70 and the BJP ahead in 18 as votes for last week's assembly elections were counted, according to Election Commission figures. The contest for political power over the national capital was a bipolar one with the Congress nowhere in the reckoning, according to initial trends.

AAP supremo and chief minister Arvind Kejriwal was leading in the New Delhi seat by 4,300 seats, while his deputy Manish Sisodia from Patparganj seat was ahead by 102 votes.

BJP leader Vijender Gupta, who is also leader of opposition in the Delhi legislative assembly, was trailing by over 1,200 votes from Rohini.

As early celebrations broke out in the AAP headquarters in Rouse Avenue, BJP's Delhi unit chief Manoj Tiwari asked his party supporters not to lose hope.

"There are 27 seats where the difference of votes is between 700 to 1,000," Tiwari told reporters.

Looking ahead at victory, he said he was not nervous and was ready to take on the responsibilities that a win would bring.

"All talk is over. We have to wait for the blessings of the people. I am confident it will be a good day for BJP. We are coming to power in Delhi today. Don't be surprised if we win 55 seats," Tiwari said.

Kejriwal, who had led his party to a spectacular win of 67 of 70 seats in 2015, is expected to address party workers and the media later in the day. However, his party workers were upbeat and in celebratory mode.

"We have been saying since the beginning that the upcoming polls will be fought on the basis of work done by us... You wait and watch, we will register a massive win," AAP spokesperson Sanjay Singh told reporters.

"We hope we get such a clear majority that a message goes out that doing Hindu-Muslim politics will not work anymore," said AAP volunteer Fareen Khan at the party office.

The headquarters were decorated with blue and white balloons and big cutouts of Kejriwal were placed in different parts of the office.

Labour minister and AAP's Delhi unit convenor Gopal Rai was leading in Badarpur constituency by 1,994 votes.

Atishi, AAP's Kalkaji candidate, who was also instrumental in the transformation of Delhi government schools, was trailing by 190 votes.

AAP's Timarpur candidate Dilip Pandey was leading by over 1,500 votes.

BJP's Tajinder Singh Bagga was trailing on Hari Nagar seat by over 50 votes, while AAP's Raghav Chadha is leading from Rajinder Nagar constituency.

Congress' Chandni Chowk candidate Alka Lamba, who is sitting MLA from the constituency, was trailing by over 5,800 votes.

Counting centres are spread across 21 locations in 11 districts, including at the CWG Sports Complex in east Delhi, NSIT Dwarka in west Delhi, Meerabai Institute of Technology and G B Pant Institute of Technology in southeast Delhi, Sir CV Raman ITI, Dheerpur in central Delhi, and Rajiv Gandhi Stadium in Bawana in north Delhi.

The assembly elections were held on February 8.

A total of 672 candidates, including 593 men and 79 women, were in the fray for the hotly contested, often divisive polls with the anti-CAA protests in Shaheen Bagh occupying centrestage towards the end of the campaign.

While the AAP, of course, put forward Kejriwal, Prime Minister Narendra Modi, home minister Amit Shah and Uttar Pradesh chief minister Yogi Adityanath were among those who extensively campaigned for the BJP.

The Congress, still recovering maybe from the death of its three-time Delhi chief minister Sheila Dikshit in July last year, got into campaign mode much later. Former prime minister Manmohan Singh and party leaders Rahul Gandhi and Priyanka Gandhi were among those who campaigned for the Congress.

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News Network
March 26,2020

Panaji, Mar 26: Three persons, all with travel history abroad, tested positive for coronavirus in Goa on Wednesday, health department officials said, as the tourist haven joined the states which have reported COVID-19 cases.

This is the first time the tourist state has reported coronavirus positive cases.

The Directorate of Health Services, in a late night press statement here, said three suspected cases of COVID-19 from Goa, whose test results were awaited, have turned out positive.

All three are male patients of ages 25, 29 and 55 years. They have travel history of returning to Goa from Spain, Australia and the USA, respectively, the officials said.

The condition of the trio, admitted in Goa Medical College and Hospital near here, is stable, the officials added.

Chief Minister Pramod Sawant said the state is providing the best healthcare facility to the diagnosed patients.

I have been informed by the state Directorate of Health services that three individuals have been tested positive for #COVID19 in Goa.

"We are providing the best healthcare facility to the diagnosed patients, he said.

Their condition is stable at present. e have also traced their contacts and are quarantining them, Sawant added.

Health Minister Vishwajit Rane said the government is taking all precautions and following guidelines related to the viral infection.

In view of the three positive coronavirus cases in Goa, we are following all guidelines laid down by the central government and taking all precautions with the support of chief minister Pramod Sawant, he said.

Our testing facility will be up and running in the next two days. Our team of doctors is doing its est to make sure we contain the spread of virus in the state, Rane added.

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