Modi govt spending more on ads in Hindi newspapers

Agencies
September 8, 2019

Kathmandu, Sept 8: In a clear message to make deeper inroads into the Hindi heartland, the Narendra Modi government has spent over Rs 890 crore in advertising in Hindi newspapers compared to the over Rs 719 crore in the English newspapers in the last five years, an RTI filed by IANS has revealed.

At a time when print media overall is facing rough weather owing to stiff competition coming from digital platforms -- chiefly Facebook and Google which together share 68 per cent of digital ads globally -- Hindi and regional newspapers across the spectrum (large, medium and small) are defying the trend and flourish in the country.

Leading the pack in the 2014-15 to 2018-19 period was Dainik Jagran that received government ads worth over Rs 100 crore in the given time-frame.

Dainik Bhaskar received ads worth Rs 56 crore and 62 lakh, while Hindustan received government ads worth Rs 50 crore and 66 lakh (approximately) in the reported period.

Punjab Kesari was able to grab government ads worth Rs 50 crore 66 lakh (approx), and Amar Ujala received Rs 47.4 crore in government advertising, revealed the RTI.

Navbharat Times received government ads worth Rs 3 crore and 76 lakh (approx) and Rajasthan Patrika worth Rs 27 crore and 78 lakh (approx).

According to the Indian Readership Survey (IRS) for the second quarter (Q2) this year, Hindi and regional players have been the biggest beneficiaries of the readership growth.

When it comes to total readership, English dailies saw a slight growth from 2.9 per cent in Q1 to 3 per cent while Hindi dailies held its 17 per cent reach.

A recent Registrar of Newspapers for India (RNI) report said that the circulation of Hindi and regional language papers grew at a compound annual growth rate (CAGR) of 6 per cent and 7 per cent, respectively, as compared with 2 per cent growth in English-language papers for the FY2009-FY2018 period, according to media reports.

When it comes to English-language newspapers, The Times of India grabbed the biggest pie, grabbing over Rs 217 crore in government ad spend.

The Hindustan Times was second receiving more than Rs 157 crore in government ads, while Deccan Chronicle was a distant third with government ads worth over Rs 40 crore, revealed the RTI.

The Hindu (including The Hindu Business Line) received ads worth more than Rs 33.6 crore in the five-year period while The Telegraph received government ads worth over Rs 20.8 crore.

The Tribune received over Rs 13 crore while Deccan Herald got more than Rs 10.2 crore worth of government ads in the period.

The Economic Times got ads worth over Rs 8.6 crore while The Indian Express with over Rs 26 lakh and the Financial Express with over Rs 27 lakh worth government ads were other English-language outlets.

In the same period, the government spending on Internet ads witnessed nearly a four-fold rise. The spending on Internet advertising jumped from Rs 6.64 crore to Rs 26.95 crore between 2014-15 and 2018-19.

The government spent over Rs 5,700 crore on total advertising between May 2014 and March 2019.

During Modi's first term as the Prime Minister, a total of Rs 5,726 crore was spent in the five years for publicity purposes.

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News Network
February 18,2020

New Delhi, Feb 18: Election strategist-turned-politician Prashant Kishor on Tuesday questioned the Nitish Kumar government's development model, even as he sneered at the chief minister for making ideological compromises to stay in an alliance with the BJP.

Kishor, who has been vocal about his opposition to the Citizenship (Amendment) Act (CAA), said Kumar needs to spell out whether he is with the ideals of Mahatma Gandhi or those who support Nathu Ram Godse.

"Nitish ji has always said that he cannot leave the ideals of Gandhi, JP and Lohiya... At the same time, how can he be with the people who support the ideology of Godse? Both cannot go together. If you want to stay with the BJP, I don't have any problem with it but you cannot be on both sides," he said.

"There has been a lot of discussion between me and Nitish-ji on this. He has his thought process and I have mine. There have been differences between him and me that the ideologies of Godse and Gandhi cannot stand together. As the leader of the party you have to say which side you are on," he added.

In a direct assault on Kumar's model of governance, Kishor said Bihar was the poorest state in 2005 and continues to be so.

"There has been development in Bihar during the last 15 years, but the pace has not been as it should have," he added.

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News Network
March 29,2020

New Delhi, Mar 29: The battle against coronavirus is a tough one and it required harsh decisions to keep India safe, said Prime Minister Narendra Modi in his first Mann Ki Baat after the 21-day lockdown was imposed in the wake of COVID-19 outbreak.
"The battle against COVID-19 is a tough one and it did require such harsh decisions. It is important to keep the people of India safe. A disease must be dealt with at the very beginning as delay makes it incurable," said Prime Minister Modi.
He said that as the coronavirus has put the entire world in lockdown, so "India is doing the same."
"It is a challenge before everyone, science and knowledge, poor and rich, powerful and weak. It is neither restricted to a nation nor region or particular weather. This virus is bent upon killing human beings, eliminating them. Hence all of us, the entire humanity, must unite and resolve to eliminate it," he added.
Addressing the 63rd edition of his monthly radio programme 'Mann Ki Baat', the Prime Minister had sought forgiveness from all countrymen, and especially the poor, for the nationwide lockdown in the country in the view of the novel coronavirus.
During his address to the nation on March 24, the Prime Minister had announced a 21-day nationwide lockdown to contain the spread of the deadly virus. 

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News Network
June 3,2020

Jammu, Jun 3: A mob on Tuesday disrupted the last rites of a coronavirus victim in Jammu and Kashmir and forced his family members to flee with the half-burnt body, prompting intervention by the administration which later ensured the cremation at another place as per protocol.

A 72-year-old man, hailing from Doda district, became the fourth victim of the novel coronavirus to die in Jammu region. He breathed his last at the Government Medical College (GMC) hospital on Monday.

"We had set out for the funeral along with a revenue official and a medical team, and had lit the pyre at a cremation ground in Domana area when a large group of local residents appeared at the scene and disrupted the last rites," son of the deceased said.

Only close relatives of the deceased, including his wife and two sons, were present during the cremation. They had to flee with the half-burnt body in an ambulance to save their skin from the mob which pelted stones and attacked them with sticks.

"We had sought permission from the government to take the body to our home district for the last rites, but we were told that all necessary arrangements were in place, and that we would not face any trouble during the cremation," the victim's son said.

He also alleged that the security officials present at the scene were of no help.

Two policemen who were present there failed to act against the unruly crowd, while the accompanying revenue official went missing, he said.

"The ambulance driver and other staff from the hospital helped us a lot and managed to take us back to the GMC hospital with the body the government should have come out with a better plan to conduct the last rites of coronavirus victims, taking into consideration the past experience and problems encountered during the funeral of such victims," the victim's son said.

Later, the body was taken to a cremation ground at Bhagwati Nagar area of the city, where it was consigned to flames in the afternoon in presence of senior civil officials, including additional deputy commissioner and sub-divisional magistrate under tight security.

"My uncle was admitted in the hospital last week and died on Monday afternoon. He was suffering from various ailments, especially lungs and heart diseases. Before shifting him to GMC hospital Jammu, he underwent a coronavirus test in Doda which came negative," nephew of the deceased said.

However, he said, the victim's second test after his admission in the GMC hospital came positive on Sunday.

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