New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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News Network
January 15,2020

Chennai, Jan 15: Superstar Rajinikanth on Tuesday called for neutrality in journalism and urged media outlets to report the truth.

Addressing an event organised by Tamil magazine ''Thuglak' in Chennai, the superstar-turned-politician said that the country needs a journalist like the late Cho S Ramaswamy, who helmed the publication for decades.

"The times, politics and society are going bad. In such a scenario, the media had a huge responsibility towards the people," he said.

Some television channels are biased towards political parties, Rajinikanth said. He added that media, critics and journalists must report the truth impartially.

Comparing true news to milk and fake reportage to water, Rajinikanth said people will not be able to distinguish between the two if they are mixed.

"Only journalists need to tell which portion is milk and which is water...write the truth and don't make a lie seem like truth," he said, amid applause.

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News Network
March 11,2020

Mar 11: The shooting of Radhe: Your Most Wanted Bhai has been completed, and the film will now release on schedule.

If one recalls, the film went on the floors in the first week of November 2019 and was supposed to be Salman’s fastest completed film. However, the movie faced a variety of roadblocks — It was first to be wrapped in the first week of February, “But Salman went off to his Panvel farmhouse after the release of Dabangg 3 and spent a while there ushering in his birthday,” a source reveals.

“Then, the extension of the show Bigg Boss 13 by five weeks also turned out to be another speed breaker. Then, Salman wanted to make sure that the film was being made as good as what his audiences wanted on Eid. He made sure that his director Prabhudeva got what he wanted from the performers and didn’t want to rush him.

"Additionally, the Azerbaijan schedule of the film also got cancelled as Salman did not want to take any chances with the cast and crew with the lurking Covid 19, and rescheduled the shoot in India. This is now complete, barring any patchwork that might emerge later,” our source adds.

Radhe is slated to be an Eid release, which will clash with Akshay Kumar’s Laxmmi Bomb.

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News Network
June 19,2020

New Delhi, Jun 19: After the recent sudden demise of Sushant Singh Rajput, actor Kangana Ranaut who went public slamming nepotism in the Hindi film industry, has now revealed that she faced similar struggles like that of Sushant.

In a new statement, the "Queen" actor alleged that she was asked to apologise to Hrithik Roshan's family in order to survive. Both Kangana and Hrithik had been in the public spotlight in the year 2016 over their alleged former relationship and legal battle.

The 'Queen' actor said: "Once Javed Akhtar had called me to his house and told me that Rakesh Roshan and his family are very big people. If you don't apologise to them, you will have nowhere to go. They will put you in jail, and eventually, the only path would be that of destruction...you will commit suicide. These were his words. Why did he think if I don't apologise to you will have nowhere to go. They will put you in jail, and eventually, the only path would be that of destruction...you will commit suicide. These were his words. Why did he think if I don't apologise to Hrithik Roshan, I would have to commit suicide? He shouted and yelled at me. I was shaking in his house,"

She further continued, "Were there people calling Sushant? Were there people putting such thoughts into his mind? I have no idea, but obviously, he was in a similar situation. In his interviews, he had said that nepotism cannot co-exist with talent because they don't allow the right talent to come up. I can relate to it, and hence I am raising questions. I want to know who played the catalyst in this situation?"

Kangana adds, "I know Sushant had a big fallout with Aditya Chopra also. When I refused Sultan, he had threatened he would never work with me. Ever since our industry ganged up on me. I remember so many times feeling really lonely and feeling what will happen to me..."

The 'Manikarnika' star also revealed that all this not only happened to her professionally but personally as well it hampered her relationships. "They are very insecure about things. Despite what they did to me, there was a guy who wanted to get married to me. But he distanced himself, they made sure he ran away. With no surety about my career, my love-life completely has gone awry, with six court-cases against me, they're still trying to put me in jail."

Kangana also talked about herself: "I'm a different person; I'm very expressive. I went out there, and I just vented it out. Sushant was not a person like that at all. He just bottled it up. Media too has played a considerable part in this--the kind of monster image that was given to him. Everybody who knew him closely agrees that he was a soft and emotional person. I think that after a point it really got to him. I can understand it because even I have been portrayed as a witch and as a stalker."

Sharing that the bullying and outbursts had a psychological impact on her life situations, Kangana says, "I remember initially when people used to come to my home, I felt so embarrassed to even offer them water. Forget having a relationship or going on a date post the disaster of a relationship I had. I can only imagine that even during Manikarnika what they did to me."

Talking about the 'Kai Po Che' star, she added, "But perhaps he was just not able to vent. In fact, all these constant jibes on these petty show that he should be killed and which rated him as the least efficient... his films have done more business than your Gully Boy. People like Salman Khan said who Sushant Singh Rajput? It was after M.S. Dhoni: The Untold Story, everybody knew who Sushant was. We need to stop these."

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