New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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News Network
June 2,2020

New Delhi, Jun 2: After Amitabh Bachchan, it is actor Akshay Kumar, who has come forward to support Bhumi Pednekar's initiative -- Climate Warrior -- urging the people to plant trees.

Bhumi Pednekar has sought to bring Bollywood together to spread awareness about mother nature through her campaign in view of the coming World Environment Day (June 5).

The campaign endeavours to get leaders from the entertainment industry to tell what is the 'one wish they have for the earth.'

Following the thread, the 'Kesari' actor was seen raising his voice on issues, and have taken steps to bring awareness to important causes like climate change.

"Our Beautiful Planet that has sustained us now needs us to protect it more than ever. During this time we as a community must tread carefully and act immediately" Akshay Kumar was seen saying in a video posted by Pednekar on Instagram.

"A lot of damage has been done and climate change is a grave reality that all of us are facing," he added.

Explaining his one wish to rebuild mother nature, is, as he says: "The simplest act of planting trees."

"I consider this as one of the most basic and efficient deeds that we can exercise individually and also urge others to do so. Let us do our bit to heal and rebuild the only planet we have. So join me and become a Climate Warrior," the 'Padman' actor concluded.

Ahead of the World Environment Day, and in support of Bhumi's initiative, legendary actor Amitabh Bachchan earlier in the day also pledged to be 'climate-conscious' in a bid to protect nature.

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News Network
May 19,2020

Washington, May 19: Actors Brian Austin Green and Megan Fox are going their separate ways after 10 years of marriage.

According to The Hollywood Reporter, 46-year-old Green, on Monday announced the news during an episode of his podcast 'With Brian Austin Green' where he emotionally opened up about the breakup with Fox.

The 'Beverly Hills 90210' star revealed that they simply grew distant at the end of last year while Fox was away shooting a film.

Green recalled Fox saying during the conversation they had after she returned from filming, "She said, 'I realised when I was out of the country working alone that I feel more like myself, and I liked myself better during that experience and I think that might be something worth trying for me.'"

Though feeling "shocked" and "upset" at first, Green admitted that he couldn't be upset with her for being honest.

He said, "Neither one of us did anything to each other. She's always been honest with me. I've always been honest with her. We've had an amazing relationship. I will always love her. And I know she will always love me and I know as far as a family what we have built is really cool and really special."

The 'Impact Point' star shared that they intend to "still do family vacations and holidays as a family and really make that a focus for the kids."

Green went on to say that it's hard to adjust to the change and he doesn't want himself and Fox to "be at odds": "She's been my best friend for 15 years and I don't want to lose that."

He added: "There's this sense of loss of, 'How do I go on with this big part of my life that I've always known and loved and shared changing?' What does that landscape look like? What does that life look like?' ... Megan and I talked a lot about it, and it's a big concern for both of us." Aware of the scrutiny around their age difference, Green defended Fox, saying "she's really a responsible person. ... She really loves the kids and cares about what their life and their experience is."

The couple share three children together 7-year-old Noah, 6-year-old Bodhi, and 3-year-old Journey, and Green said that they are only concerned about controlling how the separation will truly affect their children.

After photos circulated online of Fox and Machine Gun Kelly, whose real name is Colson Baker, hanging out -- Fox and Baker are co-stars in the upcoming film, 'Midnight in the Switchgrass,' Green said Fox and Baker are "just friends at this point."

He said, "She met this guy, Colson, on set. I've never met him. Megan and I have talked about him. I trust her judgment; she's always had really good judgment."

Green emphasised that despite what tabloids can say, he didn't want the public to categorise Fox and Baker as "villains or that I was a victim in any way."

Fox and Green started dating in 2004 and married in 2010. Fox had filed for divorce from Green in 2015, but the couple later reconciled.

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News Network
July 20,2020

New Delhi, Jul 20: On the occasion of International Chess Day, former Miss World and actor Manushi Chhillar enjoyed a game of chess with her father Dr Mitra Basu Chhillar and revealed through an Instagram post that she is a "competitive" board game player.

The 23-year-old actor posted a picture of herself and her dad on Instagram where the two are seen deeply concentrating on the game.

"I'm the competitive one, he's the mind reader. Irrespective of who loses, I know he always wins!#InternationalChessDay."

Further elaborating on the importance of playing chess, Manushi who once pursued a career in medicine stressed that chess helps in stretching the human mind in terms of strategy and imagination.

"Chess stretches your mind in terms of strategy and imagination because you really have to outwit your opponent at any cost. 

Playing chess with my dad is something that I have always loved doing because he's the most unpredictable, intelligent, and sharpest person I've ever played with," said Chhillar.

The 23-year-old actor is gearing up for her debut in Yash Raj Films' 'Prithviraj' where she will be seen opposite actor Akshay Kumar.

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