New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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News Network
March 10,2020

Washington, Mar 10: British adventurer Bear Grylls on Monday shared the power-packed trailer of `Into The Wild` episode featuring South Indian superstar Rajinikanth.

The video captures Rajinikanth driving through the forests of Bandipur in Karnataka, where the episode has been filmed. The 45-year-old adventurer shared the daredevil video on Twitter featuring Rajinikanth amid the woods and in the background, Grylls is heard saying "He`s faced a lot of fears, but he never gives up. He`s relentlessly positive."

He captioned the post on Twitter and wrote: "Superstar @Rajinikanth`s relentless positivity and never giving up spirit was so visible in the wild as he embraced every challenge thrown at him. Respect! Watch Into The Wild with @BearGryllson March 23 at 8:00 pm. @DiscoveryIN#ThalaivaOnDiscovery."

The video shows the Padma Bhushan actor and Grylls climbing hills and wading through gorges and ravine. The duo is seen driving through the Deccan forest. Amid the video, Grylls is seen addressing Rajinikanth as a "superhero." The actor is seen pulling off his signature `sunglass` move.

Earlier in February, the adventure show host shared an intriguing motion poster marking superstar Rajinikanth`s blockbuster TV debut in Discovery`s `Into the Wild`. Grylls also shared that it was a special experience for him to work with the Rajinikanth.

In January, Rajinikanth suffered minor injuries while shooting for the special episode of `Man vs Wild` Bandipur forest in Karnataka.

After Prime Minister Narendra Modi, Rajinikanth becomes the second Indian personality to be featured on Grylls` survival show.

The episode with Prime Minister Modi was aired last year in August and became quite an attraction among viewers.

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News Network
January 8,2020

Jan 8: Bollywood star Deepika Padukone on Tuesday visited the Jawaharlal Nehru University (JNU) to express solidarity with the students who were attacked by a mob, but she did not address the crowd.

The actor reached the university campus at around 7.40 pm and attended a public meeting, called by JNU Teacher's Association and JNUSU in response to Sunday's attack on students and teachers by a masked mob armed with sticks and rods.

Deepika stood as former JNUSU president Kanhaiya Kumar was raising azaadi slogans and left by the time current president Aishe Ghosh started speaking.

The actor's decision to not address the crowd prompted Ghosh to comment, "when you are in a position, you should speak up".

"There are many people in Bollywood who do not put forth their views when they are not be aired. They are considered role models. I appeal to them: Make inspiring films after something has happened but when you are in that position, also talk about the story that is currently happening," she said.

Later, Ghosh said that Deepika expressed solidarity with the JNU students.

Deepika is in the capital to promote her upcoming release, Meghna Gulzar-directed "Chhapaak".

On Monday, the 34-year-old actor told a news channel that she feels proud that people have come out and raised their voice without fear, in reference to the protests against the amended Citizenship Act, the National Register of Citizens and violence in JNU.

"I feel proud to see that we aren't scared to express ourselves... I think the fact that we are thinking about the country and its future.... Whatever may be our point of view, it's nice to see," Deepika told NDTV India.

"I feel proud about it that people are coming out -- be it on the streets or wherever they are -- they are raising their voice and expressing themselves as it is important. If we want to see a change in life and society, it is important that a point of view be put forward," she added.

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News Network
July 24,2020

New Delhi, Jul 24: With more than 50 movies under her credits and being one of the few actors from Bollywood to make a strong imprint in Hollywood, actor Priyanka Chopra started it all by winning Miss India 2000 pageant.

Chopra who is currently celebrating the completion of 20 years in the entertainment industry, on Friday looked back and reacted to the video where she was crowned as Miss India.
The' Fashion' actor shared a video on Instagram, where she is seen watching the throwback video. The 'Dostana' actor recalled winning the title and joked about her sense of style and poses back then.

Sharing the reaction video, she wrote: "Alright guys, we're doing this! I'm watching footage from my Miss India pageant in 2000! This is where it all began... If you've never seen these before, you are in for quite a treat. #20in2020 @feminamissindia."

Throughout the video, the 'Gunday' actor is seen casually commenting on her hairstyle, enacting her own movement on stage, and also recalled her luscious hair, which she now wonders where it all got lost.

However, she took a moment to appreciate the "clever and profound" answer she gave for the question that won her the crown.

While watching the winning moment, the 'Don' star noted how she never expected to win it. She explained that she had a train booked as she was to go back and take her board exams.

Going through the old photographs that run parallel to the video, she says: "These pictures are hard to look at." Pausing at a particular photograph, she laughs and says, "I don't even know how to do that pose."

"Well, this is where everything started. These are the pictures that sent me to Tinseltown," said the actor towards the end of the video.

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