New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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Agencies
January 5,2020

Los Angeles: Kevin Feige may have confirmed that the Marvel Cinematic Universe (MCU) will be getting its first transgender superhero but the Marvel Studios has said there is no definite timeline for that.

During a Q&A at the New York Film Academy, a fan had asked Feige about whether the studio plans to introduce LGBTQ characters into the MCU, "specifically the trans characters".

To this, the Marvel Studios president had replied, "Yes, absolutely, yes... And very soon. In a movie that we're shooting right now."

But sources in the company clarified to Variety that Feige only confirmed the first part of the comments that a trans character will appear in the MCU in future but he did not give a time period.

Though Feige did not reveal the name of the project that will introduce a LGBTQ character, fans speculate that he may have been referring to "The Eternals".

The film, which will feature an ensemble cast of Richard Madden, Angelina Jolie, Salma Hayek, Kit Harington and others, is set to unveil a gay superhero in the MCU.

Marvel Studios has been making efforts to incorporate more diversity in its films after the success of "Black Panther", which featured a virtually all-black cast, and its first woman-fronted superhero movie "Captain Marvel".

"Avengers: Endgame", which became the highest grossing movie of all-time, had featured the MCU's first gay character, a cameo by director Joe Russo.

In 2020, the studio has two releases -- Scarlett Johansson-starrer "Black Widow" and "The Eternals" -- which have been helmed by women directors.

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News Network
February 27,2020

Mumbai, Feb 27: Bollywood superstar Shah Rukh Khan on Wednesday said it's with constant education that a country, a family can move forward as there is never an end to learning.

In December last year, when the actor visited the Indian Film Festival of Melbourne, the La Trobe University announced the 'Shah Rukh Khan La Trobe University PhD Scholarship'. At the event to announce therecipient of the scholarship here on Wednesday, Shah Rukh said it was his honour to lend his name or be attached to the scholarship.

"I am a big believer in education. I truly believe that the way forward for any country, any family, city, state is by educating itself more and more.

"There is never an end to education. I've come to realise the more I know, I figure out, the less I understand. It's very important to keep educating ourselves for the rest of our lives.

"I've always believed education in India and elsewhere in the world, is the most important step forward for any nation," he said.

The scholarship aims to provides an opportunity for an aspiring female researcher from India to undertake research.

The 54-year-old superstar said what also will help taking the world move ahead is educating women.

"Related to the fact, is of course, education of women, empowering women, to look after themselves to look after their families...

"If you are able to empower them with education, the world goes even further forward," the actor added.

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News Network
June 16,2020

Mumbai, Jun 16: In the wake of Sushant Singh Rajput's death, veteran actor Deepti Naval has opened up about her struggle with depression and suicidal thoughts in the early 90s.

Naval shared a poem that she wrote during her struggle with depression on her Facebook page after paying tributes to Rajput, who was found hanging in his Bandra apartment on Sunday at the age of 34.

According to a police official, Mumbai Police found out during the probe that the actor was under medication for depression

"Dark days these... So much has been happening - mind has come to a point of stillness... Or rather numbness. Today I feel like sharing a poem I wrote back in the years when I was fighting depression, anxiety, suicidal thoughts - Yes, fighting... and like how," Naval wrote.

The 68-year-old actor made her debut with Shyam Benegal's 1978 "Junoon" and went on to feature in films like "Chashme Buddoor", "Ankahee", "Mirch Masala", Saath Saath among others in the 80s.

Naval's poem, titled "Black Wind", begins by describing how anxiety engulfs a person.

"Anxiety grips me with both hands, spiked claws dig deep into my soul I gasp for breath and stagger around sharp corners of my single bed.."

In the poem, Naval talks about fighting suicidal thoughts and depression, describing it as a "ghoulish lust" she won't succumb to.

"The telephone rings... no, it stops...God damn! Why don't anyone speak? A voice, Just a human voice In this shameless, pitiless Abyss of the night - gloom deepens into darkness, turns purple I feel dark inside."

The actor ends by writing that she will survive the night, its "deathly design" and fight.

"The world's a snake pit, so let it be! I dare the devil to get the better of me! Deepti Naval, Night of July 28, 1991."

In an interview with PTI last year, Naval had mentioned how acting assignments started to thin in the late 90s and as a "serious actor" it was "devastating" to be ignored.

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