New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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Agencies
August 4,2020

New York, Aug 4: National Award-winning documentary "Son Rise" and Geetu Mohandas-directed "Moothon" were among the films that took home the big honours at the 20th New York Indian Film Festival (NYIFF), which switched to a virtual edition this year amid the ongoing Covid-19 pandemic.

Over 45 feature-length narratives, shorts and documentaries from the Indian subcontinent were showcased at the festival’s virtual edition that ran for 10 days beginning July 24.

The films programmed were in various languages including Assamese, Bengali, Haryanvi, Hindi, English, Ladakhi, Maithili, Malayalam, Marathi, Nepali and Tamil.

The award ceremony for the festival was held virtually Sunday, with the filmmakers, cast, award winners and festival officials joining from across India and the US.

The award for the Best Documentary (Short) went to Saurav Vishnu-directed "Tailing Pond", which highlights the "horrifying effects of uranium extraction on the health of the indigenous population" of Jadugoda, Jharkhand.

"Son Rise" by Vibha Bakshi won the award for Best Documentary (Feature).

The documentary had won the National Award for the Best non-feature film in 2019 and was among the two centrepieces hosted by the festival this year. NYIFF called "Son Rise" “a powerful documentary about patriarchy in Haryana and efforts by a few good men to bring meaningful change in the society.”

The award for Best Short (Narrative) went to Sanat Ganu's "Arabian Nights". The narrative focuses on a child, his imaginary friend and a family that attends a conference where the attendees believe the earth is flat.

Director and scriptwriter Sudhanshu Saria accepted the award for Best Screenplay for "Knock Knock Knock". Saria’s screenplay “explores the lonely life of a man, an unlikely friendship that may or may not be real.”

Sanjana Dipu won the award for Best Child Actor for "Moothon" for her performance of a teenager in search of a brother.

Garggi Ananthan won the Best Actress award for her role as Kalyani in the film "Run Kalyani" and the Best Actor award went to Malayalam star Nivin Pauly for "Moothon". The award for the Best Director went to 23-year old Achal Mishra for "Gamak Ghar".

"Moothon" won the award for Best Film and its director Mohandas accepted the award for the film, which is "about love and loss that travels from the quiet, lush beaches of Lakshadweep to the mad hustle-bustle of the streets of Mumbai."

Produced by award-winning Indian film director and writer Anurag Kashyap, "Moothon" had premiered at last year’s Toronto International Film Festival.

NYIFF festival director Aseem Chhabra said that the process of searching for films for the festival began last fall and they were ready to showcase them to audiences in New York in April but had to change plans for the festival due to the pandemic.

"I know the best way to enjoy films is in a theatre with the audience and have live interactions, conversations. But the virtual festival is the next best option and in the process, we have been able to reach out to a much larger audience in the US, North America as well in several other countries.”

NYIFF said that a virtual edition expanded the reach of the festival and audiences from 95 countries were able to access and view the films.

Dr Nirmal Mattoo, Chairman of the Indo-American Arts Council, co-founder and owner of Atlantic Dialysis Management services, the largest private dialysis provider in New York State, said NYIFF works with an independent jury - filmmakers, film professors, writers and critics.

Indo-American Arts Council (IAAC), the leading cultural organisation, presents the festival.

"The Covid-19 pandemic has forced the closure of theatres but we believe that in such trying times arts, including films are even more important for the community’s well-being. So, this year we have decided to bring the films directly into your living rooms.” IAAC Vice-Chairman Rakesh Kaul had said.

The New York Indian Film Festival is the oldest Indian film event in North America. Over the years, the festival has held New York premieres of a wide range of films, many of them critically acclaimed, including "Monsoon Wedding", "The Namesake", "Slumdog Millionaire", "Shahid", "Dum Laga Ke Haisha" and "Gangs of Wasseypur". 

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News Network
March 10,2020

Washington, Mar 10: British adventurer Bear Grylls on Monday shared the power-packed trailer of `Into The Wild` episode featuring South Indian superstar Rajinikanth.

The video captures Rajinikanth driving through the forests of Bandipur in Karnataka, where the episode has been filmed. The 45-year-old adventurer shared the daredevil video on Twitter featuring Rajinikanth amid the woods and in the background, Grylls is heard saying "He`s faced a lot of fears, but he never gives up. He`s relentlessly positive."

He captioned the post on Twitter and wrote: "Superstar @Rajinikanth`s relentless positivity and never giving up spirit was so visible in the wild as he embraced every challenge thrown at him. Respect! Watch Into The Wild with @BearGryllson March 23 at 8:00 pm. @DiscoveryIN#ThalaivaOnDiscovery."

The video shows the Padma Bhushan actor and Grylls climbing hills and wading through gorges and ravine. The duo is seen driving through the Deccan forest. Amid the video, Grylls is seen addressing Rajinikanth as a "superhero." The actor is seen pulling off his signature `sunglass` move.

Earlier in February, the adventure show host shared an intriguing motion poster marking superstar Rajinikanth`s blockbuster TV debut in Discovery`s `Into the Wild`. Grylls also shared that it was a special experience for him to work with the Rajinikanth.

In January, Rajinikanth suffered minor injuries while shooting for the special episode of `Man vs Wild` Bandipur forest in Karnataka.

After Prime Minister Narendra Modi, Rajinikanth becomes the second Indian personality to be featured on Grylls` survival show.

The episode with Prime Minister Modi was aired last year in August and became quite an attraction among viewers.

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Agencies
August 7,2020

Mumbai,  Aug 7: Unless Maharashtra Government consents to CBI investigation in the Sushant Singh Rajput's death case, it would be illegal, affecting the federal structure of the country, said actor Rhea Chakraborty's lawyer.

The Central Bureau of Investigation (CBI) has registered and continued the illegality which was perpetrated at the hands of Bihar Police in connection with the case, he added.

"The Bihar Government transferred a case with which it had no jurisdiction to investigate, to CBI instead of the Mumbai Police which is the legal position. The Supreme Court is seized of the issue pursuant to the transfer petition filed by Rhea Chakraborty," said Satish Maneshinde Chakraborty's lawyer.

The Supreme Court has directed all parties to file their replies and Mumbai Police is directed to place the report of investigations, he added.

"Pending the said proceedings the CBI has registered and continued the illegality which was perpetrated at the hands of Bihar Police.

CBI being a premier investigative agency in the country should desist from taking any further steps pending the SC proceedings. Apart from the same unless the Maharashtra Government consents to CBI investigating the case ... it would be totally illegal and beyond any known legal principles, affecting the Federal Structure of the Nation," said Maneshinde.

The Special Investigation Team (SIT) of the CBI that is probing high profile cases of Vijay Mallya and AgustaWestland cases will now investigate the Sushant Singh Rajput's death case.

The investigating agency has registered a case against six accused including Bollywood actor Rhea Chakraborty and others in connection with the Rajput's death.

The sources in CBI said that six accused in the case will be summoned soon for questioning and other persons will also be called for examining which was earlier examined by Mumbai police.

Bihar Chief Minister Nitish Kumar had earlier sent a recommendation to the Central Government for CBI investigation in the case filed in Patna based on the complaint of Sushant's father KK Singh against Rhea Chakraborty under sections including abetment of suicide on July 25.

Sushant was found dead at his Mumbai residence on June 14.

Days after Rajput's death, Rhea Chakraborty said she was the "girlfriend" of the 'Dil Bechara' actor while requesting a CBI inquiry in the case.

Chakraborty has also approached the Supreme Court for transfer of investigation to Mumbai in the FIR registered against her in Patna.

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