New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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Agencies
June 14,2020

Chennai, Jun 14: Tamil Nadu Police has recovered about 100 bottles of liquor from the car of actor Ramya Krishnan, who had starred in movies like Bahubali, Padaiappa and others.

According to the police, the actor was traveling in the car at the time on the East Coast Road (ECR) where they were carrying out vehicle checks on Thursday.

The police found about 100 liquor bottles in the car boot and when queried Ramya Krishnan said she was unaware of the bottles.

Later the police confiscated the bottles and arrested the driver Selvakumar who said the liquor was bought at the Tamil Nadu government-run liquor shop.

The government has not allowed the opening of the Tasmac shops in Chennai.

Another driver came and drove the actor back to Chennai.

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News Network
July 25,2020

Bhubaneswar, Jul 25: The COVID-19 pandemic has hit many people hard, and the latest victim of the pandemic is Bollywood actor Kartika Sahoo from Odisha. With the entertainment industry almost non-functional and most productions on hold, the actor is forced to sell vegetables for a living.

Sahoo, who hails from the from Garadpur block of the Kendrapada district in Odisha, said that he went to Mumbai to try his luck in Bollywood at the age of 17. For many years he worked as a bodyguard to film stars and cricketers such as Amitabh Bachchan and Sachin Tendulkar, among others.

Lady luck shone on him in 2018, and he landed noticeable roles in the action sequences of many movies, he said while speaking with news agency. He also has a fight sequence with Akshay Kumar in his upcoming film 'Sooryavanshi'.

Just before the nationwide lockdown which started on March 22, Sahoo had returned home to Odisha after shooting a fight sequence in Jaipur. Since then, with no work, the actor has been living off his savings to sustain his family. But, after four months of no work, and a medical emergency, a major part of his savings was drained.

To find work, he moved to state capital Bhubaneswar, but to no avail. In the end, Sahoo had to resort to selling vegetables in Rasulgad there.

Sahoo is still hopeful and said that he'll again try his luck in Bollywood once the situation is back to normal, till then he'll struggle, like others, for survival.

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Agencies
January 16,2020

Washington D.C., Jan 16: Barbara Broccoli, who has since long been the producer of the James Bond franchise, recently clarified in an interview that the 007 character won't be played by a woman in the forthcoming rendition.

Broccoli, accompanied by her half brother and fellow producer Michael G. Wilson, told Variety: "He can be of any color, but he is male."

She went on to say: "I believe we should be creating new characters for women -- strong female characters. I'm not particularly interested in taking a male character and having a woman play it. I think women are far more interesting than that."

According to Fox News, the current Bond hero, Daniel Craig, announced last November that he would cease to play the legendary character once he is done with the upcoming 'No Time To Die' movie that is scheduled for release in coming April.

Commenting on Daniel parting ways with the franchise, Broccoli said: "I'm in total denial. I've accepted what Daniel has said, but I'm still in denial. It's too traumatic for me."

Fox News reported last July that the British Actress Lashana Lynch could possibly star in the 2020 Bond flick, but such speculations were dispelled once the trailer for the movie was brought out last December.

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