New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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News Network
April 23,2020

New Delhi, Apr 23: As the holy month of Ramzan is about to begin, several Muslim public figures on Thursday appealed to the community to offer tarawih and hold iftar inside their homes and follow the lockdown regulations imposed to tackle the coronavirus threat.

Television actor Iqbal Khan in a video message appealed to the people to not step out of their houses during Ramzan.

"This time around, whatever you do during Ramzan, you have to do it inside your houses. Do not visit mosques; offer tarawih (late evening prayers offered during Ramzan) at your homes. Your stepping outside will not only put you in a problem but may put your family members in trouble also," said Khan.

"And that will be wrong, do not go outside. If anyone says you have to go outside then they are wrong. Stay home and stay safe and help others stay safe too," he added.

Another TV actor and Tik Tok star Jannat Zubair asked people to avoid any kind of social gatherings so as to ensure the safety of everyone.

"I know we are in a difficult situation but there is no need to panic. We will overcome this and things will be fine. The holy month of Ramzan is going to start, please stay home, offer prayers at your homes and avoid family/friends gatherings for now. It is just a matter of time, things will be fine soon. Stay home and stay safe," she said.
Ramzan is likely to begin from April 24.

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Agencies
June 15,2020

Mumbai, Jun 15: Actor Sushant Singh Rajput's death has reignited the discussions around the struggle of survival in Bollywood, with many insiders highlighting "cruel and unforgiving" nature of the industry, particularly tough on outsiders.

Rajput was found hanging in his Bandra apartment on Sunday.

According to a police official, Mumbai Police found out during the probe that the 34-year-old actor was under medication for depression.

An engineering student, Rajput left his course at the Delhi Technological University in the early 2000s and rose from a background dancer to a TV star with soap opera Pavitra Rishta, which gave the "outsider" his breakout show in 2009.

In 2013, he made his Bollywood debut with Kai Po Che! and went on to star in films such as Shuddh Desi Romance, Raabta, Kedarnath, Sonchiriya and Chhichhore.

But his most prominent role came as cricketer Mahendra Singh Dhoni's in the 2007 biopic, MS Dhoni: The Untold Story.

In a telling tweet, veteran actor Dharmendra wrote despite not knowing Rajput personally, his death served as a reminder that the industry could be "cruel".

"Pyaare Sushant, naa film dekhi na kabhi mila tum se... par tere achaanak chale jaane se bada sadma laga. This beautiful beloved 'show business" is very cruel. I can imagine your unbearable pain. I share the pain of your loving family and friends," Dharmendra wrote.

Actor Meera Chopra penned a powerful, poignant note about the loneliness one feels working in an industry, which is "cold and ruthless".

"We all knew well that Sushant was going through depression since long, but what did we do? Where was his close circle, the directors and producers he's worked with, his close friends? Why nobody came out and helped, gave him the kind of love, the work that he wanted - because nobody cares," she wrote on Twitter.

The Section 375 actor, who has been vocal about feeling suffocated by the constant judgement from the industry colleagues, said nobody in Bollywood cares about what one's going through and artistes are just a flop away from being alienated.

Chopra said the industry has "failed" Rajput and Bollywood will now never be the same.

"True, Bollywood is a small family, but a kind of family which is never there when you need them. He had to take his life for that family to realise the kind of pain and need he was in. An outsider will always feel like an outsider here.

"I just want to say to my industry that help people when they need it, and you know when they need it. There is no point tweeting when they are no more. Don't pretend to be sad when you guys didn't do anything when he was sad. Stop being such a hypocritical society," she added.

Gulshan Devaiah said, as an actor, one could understand why Rajput would've taken the step to end his life.

"As actors, somewhere deep down inside, we think we know why he did it and that’s why it so disturbing even if you didn’t know him at all. It’s a hard game to play and he played it very well but the game won in the end," Devaiah wrote.

Quoting Chopra's tweet, the Mard Ko Dard Nahi Hota star dismissed the idea of Bollywood being a family.

"If one thinks it’s a family, there is the problem. Bollywood is an imaginary name for a place of work, that’s it. I am really not trying to put anybody down here and sorry if it seems," he wrote.

On Sunday, actor-producer Nikhil Dwivedi posted a strongly-worded tweet calling out the "hypocrisy" of the industry after people from the film fraternity wrote they regretted not staying in touch with the "Chhichhore" star.

"High and mighty announcing they should have kept in touch with Sushant. Come on, you didn't! And that's because his career dipped. So STFU! Are you in touch with Imran Khan, Abhay Deol and others? No! But you were, when they were doing well," Dwivedi said.

Similar sentiment was echoed by filmmaker Anubhav Sinha, who, without taking names, said the "Bollywood Privilege Club" must sit down and think hard.

"Now don't ask me to elaborate any further," he tweeted.

Addressing outsiders, filmmaker Hansal Mehta wrote a long thread about the two ends of an artiste's time in the industry - the glorious successes and the crushing lows.

"There are many young 'outsiders' in this industry. Remember this - there is an establishment that will make you feel like the next big thing until they need you. They will drop you and mock you as soon as you falter. Do not fall for the trap. The ones that celebrate you will celebrate your downfall some time later," he tweeted.

Mehta said it's important for those who don't come from a film family to not force themselves to fit in.

"Just be authentic, follow your heart and stop seeking acceptance from anybody. Your connection should be with your art, your craft and with your audience. Nothing else matters. Over the years you will succeed, you will stumble.

"But remember that nothing is more important than you. Look after yourself. And know that you matter. The world is much bigger and wiser than what you perceive. So are opportunities. If you stay they will be yours. Lots of love. Never lose heart," the filmmaker wrote.

Celebrity hairstylist-turned-director Sapna Bhavnani claimed that Rajput's battle with mental health was out in the open and yet the industry chose to look the other way.

"It’s no secret Sushant was going through very tough times for the last few years. No one in the industry stood up for him nor did they lend a helping hand. To tweet today is the biggest display of how shallow the industry really is. No one here is your friend," she wrote on Twitter.

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News Network
January 10,2020

Thiruvananthapuram, Jan 10: Eminent Carnatic vocalist and playback singer K J Yesudas, who has enthralled music aficionados across the world with his profound and mellifluous voice for the last six decades, turned 80 on Friday.

People from various walks of life, including Prime Minister Narendra Modi, Kerala Chief Minister Pinarayi Vijayan and luminaries of music and film world besides socio-cultural personalities, wished the legendary singer, popularly called as 'gana gandharvan' (the celestial singer) by his fans, on his birthday.

Regional newspapers came out with special pages and television channels with exclusive programmes as a tribute to the singer, who has recorded over 80,000 songs in various genres in almost all languages of India including about 25,000 film songs, Carnatic bhajans and devotional songs.

Besides Indian languages like Malayalam, Tamil, Telugu, Hindi, Kannada, Bengali, Odia, his voice gave life to songs in Arabic, English, Latin, and Russian during a career spanning over six decades.

Yesudas, whom the country had honoured with Padma Vibhushan in 2017, is the recipient of eight national awards, 25 Kerala state awards, five state awards of Tamil Nadu and four of Andhra Pradesh.

"On the special occasion of his 80th birthday, greetings to the versatile K J Yesudas Ji. His melodious music and soulful renditions have made him popular across all age groups. He has made valuable contributions to Indian culture. Wishing him a long and healthy life," Modi tweeted.

The Left veteran also shared a photo of the veteran singer along with the tweet.

Meanwhile, Yesudas this morning visited the Mookambika Temple at Kollur in Udupi district of Karnataka along with his family, a practice he has been following for the last four decades.

Draped in the traditional Kerala style kasavu mundu and shawl, 'dasettan', as he is known among his hardcore fans cutting across ages, Yesudas offered prayers along with his wife Prabha and sons and performed special poojas at the Goddess Saraswathi temple.

Hundreds of music buffs gathered at the shrine to wish the octogenarian singer.

Considered as one of the best playback singers in the country, Yesudas had begun his music career in the tinsel town with the Malayalam song "Jathi bhedam matha dwesham" in the year 1961 and sang in Tamil, Telugu and Kannada films among other languages.

Yesudas's foray into Bollywood saw him recording various memorable hits, including "Jab Deep Jale Aana" and "Gori Tera Gaon Bada Pyara".

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