New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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News Network
February 2,2020

Feb 2: After creating a buzz with her recent low-key marriage, actor and model Pamela Anderson recently broke off her marriage with famous movie mogul Jon Peters, after just 12 days the wedding, reported Fox News.

The couple got married on January 20 in Malibu, California in a private marriage ceremony.

The Hollywood Reporter broke the news of the couple's split on Saturday stating that the pair has decided to "uncouple."

"I have been moved by the warm reception to Jon and my union. We would be very grateful for your support as we take some time apart to reevaluate what we want from life and from one another," Fox News quoted Anderson saying.

"Life is a journey and love is a process. With that universal truth in mind, we have mutually decided to put off the formalization of our marriage certificate and put our faith in the process, "she added.

Fox News further quoted a source close to Anderson as saying, "She's known Jon forever, but she never lived with him, contrary to some reports. And until you live with someone... Well, let's just say Pamela asked for a break. She is heading back to her compound in Ladysmith, Canada, to be with her family."

According to Fox News, the couple did not have any official marriage license.

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News Network
March 5,2020

New Delhi, Mar 5: Urging netizens to adopt traditional salutation styles like 'namaste' and 'salaam' to greet everyone in the wake of the coronavirus outbreak, megastar Salman Khan on Thursday shared a picture from his workout session.

Flaunting his perfectly chiselled body, the 'Sultan' actor shared a picture of himself sitting on a pull-down machine with folded hands as a mark of Indian tradition 'namaste'.

"Namashkaar ... hamari sabhyata mein namaste aur salaam hai! Jab #coronavirus Khatam ho jaye tab Haath milao aur gale lago...." he captioned the picture.

Khan recently touched the mark of 30 million followers on Instagram on Saturday and shared a short video on the platform thanking his fans for it.

In the video, he first thanked fans with folded hands and then a salute.

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coastaldigest.com news network
August 3,2020

Mumbai, Aug 3: In a significant statement, Mumbai Police chief Parambar Singh on Monday said that actor Sushant Singh Rajput was “emotionally disturbed” after the death of his ex-manager Disha Salian.

“When he saw his name being linked to Disha Salian’s death on social media, he was emotionally disturbed. He had met Disha Salian only once, he even asked his advocate who she was,” Singh told reporters in Mumbai.

According to him, Sushant Singh Rajput was conscious about what was appearing about him on social media.

Singh also rejected allegations that Mumbai police had not sealed the Bandra duplex flat where the actor ended his life.

“The flat was sealed on June 14 itself (the day of the suicide), the next day, on June 15, forensic teams and doctors visited the flat. Only after that, the flat was unsealed,” Singh said.

The police chief also ruled out that a party was held in the flat on June 13 evening. “We have the CCTV footage of June 13 and 14,” he said.

On the quarantining of Bihar IPS officer Vinay Tiwari in Mumbai, Singh said that he does not have knowledge of this. “The BMC should have knowledge of this. They look into quarantine issues, we do not,” he said.

Singh said that the investigations are ongoing and so far 56 statements have been recorded. “We are in touch with experts, doctors,” he said.

On the bank accounts, he said that during their investigations it has come to light that Rs 4.5 crore was there in the form of deposits.  “We have recorded the statement of his current chartered accountant, former chartered accountant, we have checked the bank statements, ledger,” he said, adding that investigations are still underway.

According to the FIR filed by Sushant Singh Rajput’s father Krishna Kumar Singh in Patna, his son’s money was swindled by his girlfriend Rhea Chakraborty and her family members.

“The Mumbai Police is investigating the case thoroughly, from all possible angles, including his family members, friends, doctors and others, besides the details of the financial transactions of Sushant’s bank accounts,” Singh said.

To a query on the name of a prominent Maharashtra politician being dragged in social media, Singh categorically said that the investigations have not shown any such thing.

Singh also said that the Mumbai police had “initially recorded” the statement of the family members. “The statements of father and sisters were recorded on June 16,” he said, however, added that they have not responded to requests later on.

He said that the Mumbai Police has extended all cooperation to the family. “Sushant Singh Rajput’s sister and brother-in-law met our joint commissioner of police. They wanted to go to the Pune bungalow in Pawna area. An assistant commissioner of police accompanied them,” he said.

Who is Disha Salian?

Disha Salian hails from Karnataka’s coastal district of Udupi. She was born in 1992 into a business family background. She reportedly migrated to Mumbai with her family at an early age. 

After completing her education, she worked in the Times of India Group for more than three years. She went on to become the celebrity manager at Media Vantage.

Apart from Sushant, she had great links with many popular celebrities like Bharti Singh, Alisha Panwar, and others.

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