New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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News Network
March 26,2020

Washington, Mar 26: American media personality Kylie Jenner has donated 1 million USD to fight against the COVID-19 outbreak.
Dr Thais Aliabadi shared the same in an Instagram post on Wednesday, "One of my patients, a beautiful Living Angel just donated $1,000,000 to help us buy hundreds of thousands of masks, face shields, and other protective gear which we will have delivered directly to our first responders, as too many masks at hospitals are disappearing before making their way onto the faces of our front line heroes."

According to Page Six, a representative for Jenner confirmed that the 22-year-old star has made the contribution, and said, "I can confirm that she did make the donation."
Now, thanks to Jenner's generosity, Aliabadi will be able to disperse the hundreds of thousands of various necessary essentials needed to combat the dissemination of COVID-19.
The doctor issued huge gratitude and thanks to the Kylie Cosmetics founder and said that she has "never felt more blessed to be a doctor."
Dr Aliabadi was on-hand to deliver Jenner's daughter, Stormi, according to TMZ.
Kylie reciprocated the doctor's kind words by replying to Dr Aliabadi's thank-you post, she wrote, "I love you! and thank YOU for all the love and care you put into everything that you do! You're an angel on earth."
Last Week, Jenner pleaded in an Instagram post, "The coronavirus is a real thing, "I listened to the Surgeon General this morning... he definitely encouraged me to come on here and talk to you guys."

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Agencies
January 6,2020

Kochi, Jan 6: A trial court on Monday framed charges against Malayalam film actor Dileep and other accused in the case of alleged abduction and molestation of a south Indian actress in 2017.

The actor and nine other accused were present in the additional special sessions court in Ernakulamwhen the charges were framed against them.

All of them have denied the charges.

On Saturday, the Court had dismissed a plea filed by Dileep, seeking to exclude him from the list of accused.

The Court had admitted the prosecution argument that there is prima facie evidence against him in the crime and dismissed the plea of the actor, who is eighth accused in the case.

The court had also not allowed a plea by the actor to grant him 10 days time to file the appeal in a higher court in the light of the Supreme Court order in November 2019 that the trial should be completed in six months.

The court is hearing the case in-camera.

On December 19, Dileep, along with his lawyers and a technical expert, had examined the contents of the electronic records at the closed room of the court.

Earlier, the Supreme Court had directed that the actor be allowed to inspect the records to enable him to present an effective defence during the trial.

In February 2017, the actress was allegedly abducted and molested by the accused.

Seven people, including the key accused 'Pulsar' Suni were arrested in connection with the actress' abduction case.

There are 10 accused in the case.

The entire act had allegedly taken place in a moving vehicle, which was filmed by the accused to blackmail her.

Dileep was subsequently arrested and arrayed as an accused in connection with offences under provisions of the Indian Penal Code and IT Act.

The top court had directed that the trial in case be concluded expeditiously, preferably within six months from the date of the judgement.

A woman judge is hearing the case.

In February 2019, the High Court, while considering a plea seeking to transfer the case to a Sessions Court headed by a woman judge to conduct the trial, had ordered the CBI special court Judge-III Ernakulam Honey M Varghese to complete the trial expeditiously.

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News Network
April 4,2020

New Delhi, April 4: Extending a helping hand to curb the spread of coronavirus, superstar Shah Rukh Khan and wife Gauri Khan have offered their personal office space in Mumbai for quarantine purpose for children, elderly and women.

The information was tweeted by the official Twitter handle of BMC (Brihanmumbai Municipal Corporation) on Saturday that thanked the couple for the gesture.

"Stronger together. We thank Shah Rukh Khan and Gauri Khan for offering their 4-storey personal office space to help expand our quarantine capacity equipped with essentials for quarantined children, women and elderly, Indeed a thoughtful and timely gesture!" the tweet read.

Earlier the 54-year-old superstar and his group companies had pledged to donate to a number of relief funds, including the Prime Minister's Citizen Assistance and Relief in Emergency Situations (PM-CARES) fund and the Maharashtra Chief Minister's Relief Fund to combat the coronavirus.

The 'Devdas' actor had taken to Twitter on Thursday and shared that his companies -- Kolkata Knight Riders, Red Chillies Entertainment, Meer Foundation, and Red Chillies VFX -- are taking several initiatives to support the relief efforts.

The Padma Shri awardee also announced that his initial efforts will be focused on three cities -- Mumbai, Kolkata and New Delhi, "with the realisation that this is a start and we stand ready to contribute in whichever way possible going forward".

Meanwhile, India's tally of coronavirus positive cases rose to 2,902, said the Ministry of Health and Family Welfare on Saturday.

Out of 2,902 cases, 2,650 are active cases and 184 have been cured or discharged or have migrated. The total number of deaths reported due to the disease rose to 68 on Saturday.

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