New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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News Network
January 8,2020

New Delhi, Jan 8: Actor Kangana Ranaut on Wednesday applauded director Meghna Gulzar and actor Deepika Padukone for making 'Chhapaak', a film based on acid-attack victims.

Kangana's sister Rangoli Chandel who herself is an acid-attack survivor took to Twitter to share a video of the actor where she is seen extending thanks to Gulzar and Padukone for making a film on the important issue.

"I saw the trailer of the film 'Chhapaak' recently, and after watching it I was reminded of the incident of acid attack on my sister Rangoli. Today, I and my family thank Meghna Gulzar and Deepika (Padukone) that they made a film on this issue. This will give courage to those people who gave up on their life after struggling with it," said Ranaut in the video.

"This film has placed a tight slap on the face of those monsters who succeeded in their act but not in their will. With this film, all those faces will glow that have been spoiled and their courage was broken by these monsters and the beauty of their spirit," the 'Panga' actor said.

Congratulating the team of the film, Kangana added, "I wish that with this New Year the sale of acid gets prohibited so that this country becomes free of acid-attacks. In the end many many congratulations to the team 'Chhapaak'."

The movie is based on the real-life acid attack survivor of Laxmi, who at the age of 15, was attacked allegedly by a spurned lover in 2005. Laxmi had to undergo several surgeries. Later, she took up the job of helping acid attack survivors and promoted campaigns to stop such attacks.

'Chhapaak' is being helmed by Meghna Gulzar and is being co-produced by Deepika and Fox Star Studios. The movie is set to hit theatres on January 10, 2020.

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Agencies
February 5,2020

Chennai, Feb 5: Income Tax sleuths on Wednesday raided top Tamil film actor Vijay's residence here besides conducting simultaneous searches at several premises linked to a film production house, movie financier and distributors in connection with suspected tax evasion.

The searches, which began in as many as 38 locations in Tamil Nadu, were still on and unaccounted cash of about Rs 25 crore was seized from the premises of a Tamil film financier who had faced allegations of intimidation and arm-twisting to recover money, official sources told PTI.

Also, several documents indicating substantial tax evasion has been seized, sources added.

Vijay, who was away in Cuddalore district for a film shoot, was apprised by authorities about the searches and he was en route to his residence here, they said.

So far nothing has been recovered from the actor's house and the inmates were cooperating with authorities in conducting the searches, sources said.

Raids were also on in the premises of the production house that had made Vijay's hugely successful recent Tamil movie 'Bigil.'

Further details are expected after completion of searches which is likely to continue tomorrow.

The State police has been providing security for carrying out the searches.

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Agencies
January 6,2020

Kochi, Jan 6: A trial court on Monday framed charges against Malayalam film actor Dileep and other accused in the case of alleged abduction and molestation of a south Indian actress in 2017.

The actor and nine other accused were present in the additional special sessions court in Ernakulamwhen the charges were framed against them.

All of them have denied the charges.

On Saturday, the Court had dismissed a plea filed by Dileep, seeking to exclude him from the list of accused.

The Court had admitted the prosecution argument that there is prima facie evidence against him in the crime and dismissed the plea of the actor, who is eighth accused in the case.

The court had also not allowed a plea by the actor to grant him 10 days time to file the appeal in a higher court in the light of the Supreme Court order in November 2019 that the trial should be completed in six months.

The court is hearing the case in-camera.

On December 19, Dileep, along with his lawyers and a technical expert, had examined the contents of the electronic records at the closed room of the court.

Earlier, the Supreme Court had directed that the actor be allowed to inspect the records to enable him to present an effective defence during the trial.

In February 2017, the actress was allegedly abducted and molested by the accused.

Seven people, including the key accused 'Pulsar' Suni were arrested in connection with the actress' abduction case.

There are 10 accused in the case.

The entire act had allegedly taken place in a moving vehicle, which was filmed by the accused to blackmail her.

Dileep was subsequently arrested and arrayed as an accused in connection with offences under provisions of the Indian Penal Code and IT Act.

The top court had directed that the trial in case be concluded expeditiously, preferably within six months from the date of the judgement.

A woman judge is hearing the case.

In February 2019, the High Court, while considering a plea seeking to transfer the case to a Sessions Court headed by a woman judge to conduct the trial, had ordered the CBI special court Judge-III Ernakulam Honey M Varghese to complete the trial expeditiously.

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