New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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News Network
January 15,2020

Chennai, Jan 15: Superstar Rajinikanth on Tuesday called for neutrality in journalism and urged media outlets to report the truth.

Addressing an event organised by Tamil magazine ''Thuglak' in Chennai, the superstar-turned-politician said that the country needs a journalist like the late Cho S Ramaswamy, who helmed the publication for decades.

"The times, politics and society are going bad. In such a scenario, the media had a huge responsibility towards the people," he said.

Some television channels are biased towards political parties, Rajinikanth said. He added that media, critics and journalists must report the truth impartially.

Comparing true news to milk and fake reportage to water, Rajinikanth said people will not be able to distinguish between the two if they are mixed.

"Only journalists need to tell which portion is milk and which is water...write the truth and don't make a lie seem like truth," he said, amid applause.

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January 24,2020

Jaipur, Jan 24: Actor Sonali Bendre has said that she came into the movies to make money but fell in love with the profession where she discovered herself and found her family and friends. The 45-year-old actor said she owed a lot to Bollywood which is the most wonderful place to be, both mentally as well as creatively.

"I came into movies to make money and I fell in love with the profession. It was the most wonderful place to be, mentally and creatively," she said.

"I found myself there, found my friends and family over there. I owe a lot to Bollywood. It was one of the most wonderful things that happened to me," Sonali said here on Thursday.

The actor said her entry into movies by purely because she happened to be at the right place and at the right time.

Sonali added when acting offers came her way she knew that in no other field could she have made as much money, and as quickly, as she did in movies.

"Basically, I got into this because it was great money," she said.

The actor was speaking at the Jaipur Literature Festival and also talked about books and how her book club named ‘Sonali's Book Club' came into being.

Sonali, who has been convalescing after undergoing treatment for cancer in the US, said that books gave her strength and kept her afloat while she was going through one of the toughest phases of her life.

The actor was diagnosed with high grade cancer in July 2018 and underwent treatment for it in New York.

"Books were my friends other than my sisters while I was growing up. I'm nowhere remotely connected to movies. I have a very middle class Maharashtrian upbringing. When I got into movies, it was like being on another planet. Again in this world where it was easy to feel the peer pressure and do certain things or not do certain things, or look a certain way, books kept me grounded," she said.

"'A Gentleman in Moscow' (a 2016 novel by Amor Towles) was uplifting and I got so much strength from that book during my treatment in New York," Sonali said.

The actor, who often shares posts about books and authors on social media, said one should stop feeling guilty about not completing a book.

"Sometimes you start judging yourself by not completing a book, but I have reached a stage where I understand that I'm a book-lover, but that doesn't mean I will like all the books. It's okay if you don't like a book," she said.

Sonali also said that nobody wanted to know about the intellectual capacity of Bollywood stars as it was not "entertainment enough or gossipy enough".

Earlier before her session, Sonali launched author Ashwin Sanghi's latest book ‘The Vault of Vishnu', the sixth book in the Bharat series, at the 13th edition of the festival.

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Advisor
 - 
Sunday, 26 Jan 2020

Please read the religious books once in your life time specially the QURAN which tells lot about this life and its journey and to recognize the true ONE GOD who has no partners and the creator of all that Exists . God asks us to use our intellect and find logical answers for many of our life's query which is a guidance to HUMANITY.  READ with a OPEN HEART without bias... Good LUCK

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January 8,2020

Jan 8: Bollywood star Deepika Padukone on Tuesday visited the Jawaharlal Nehru University (JNU) to express solidarity with the students who were attacked by a mob, but she did not address the crowd.

The actor reached the university campus at around 7.40 pm and attended a public meeting, called by JNU Teacher's Association and JNUSU in response to Sunday's attack on students and teachers by a masked mob armed with sticks and rods.

Deepika stood as former JNUSU president Kanhaiya Kumar was raising azaadi slogans and left by the time current president Aishe Ghosh started speaking.

The actor's decision to not address the crowd prompted Ghosh to comment, "when you are in a position, you should speak up".

"There are many people in Bollywood who do not put forth their views when they are not be aired. They are considered role models. I appeal to them: Make inspiring films after something has happened but when you are in that position, also talk about the story that is currently happening," she said.

Later, Ghosh said that Deepika expressed solidarity with the JNU students.

Deepika is in the capital to promote her upcoming release, Meghna Gulzar-directed "Chhapaak".

On Monday, the 34-year-old actor told a news channel that she feels proud that people have come out and raised their voice without fear, in reference to the protests against the amended Citizenship Act, the National Register of Citizens and violence in JNU.

"I feel proud to see that we aren't scared to express ourselves... I think the fact that we are thinking about the country and its future.... Whatever may be our point of view, it's nice to see," Deepika told NDTV India.

"I feel proud about it that people are coming out -- be it on the streets or wherever they are -- they are raising their voice and expressing themselves as it is important. If we want to see a change in life and society, it is important that a point of view be put forward," she added.

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