Narayana Guru Yuva Vedike hosts 'Mariyalada Minadana'

Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.

While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.

Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.

A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others. 

The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign. 

Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city. 

The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.

The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.

Bengaluru, Aug 9: Swollen rivers and flood-like situation continue to threaten lives and property in several parts of Karnataka that have been ravaged by torrential rains over the last few days.

Though there has been a respite from the downpour in some parts, rivers continue to flow above the danger mark, inundating low lying areas in several parts of Malnad, coastal and interior Karnataka.

There are also reports of continued landslides in hilly areas of Kodagu and Chikkamagaluru.

In Dakshina Kannada, heavy rains have submerged several areas in Bantwala and Belthangady, among others, with the Netravati river overflowing and also water being released from nearby dams.

Officials said incessant rains in Cauvery river catchment areas have led to increased inflow in the Krishna Raja Sagara dam in Mandya district. Water is being released from it and people living in low lying areas have been warned, they said.

There is also a flood-like situation in Najanagudu and nearby areas of Mysuru as the swollen Kapila river has inundated roads connecting Ooty in neighbouring Tamil Nadu, with water being released from Kabini dam.

There has been some respite from heavy rains in certain parts of Kodagu, which has been ravaged by floods and landslides. However, several areas of the district continue to be in deluge with the Cauvery and Lakshmana Tirtha rivers overflowing due to rains in the hilly areas.

There are also reports of landslides in some parts of the district.

Meanwhile, continuing rains are hampering the search operation by NDRF and authorities to locate five people, including the priest at Talacauvery, the origin of the river Cauvery, who had gone missing due to massive landslides at Bramhagiri hills on Wednesday night.

There are also reports of landslides at a few places in Charmadi ghat region of Chikkamagaluru and the road connecting to Dakshina Kannada has been closed temporarily.

Though Belagavi district has had some respite from the heavy rains, flood like situation continues to persist as the Krishna river and its tributaries are swollen due to continued inflows because of rains in neighbouring Maharashtra.

Inflow has also increased to the Tungabhadra dam of Ballari district due to rains in the catchment areas of Shivamogga and Chikkamagaluru.

Authorities have alerted people living in low lying areas about opening dam gates to release water anytime with rising inflow.

There is a similar flood like situation in parts of Yadgir, Raichur and Bagalkote districts with water being released from various dams.

The state government has released ₹ 50 crore for emergency relief and has announced ₹ 10,000 as immediate relief each to affected families.

An amount of ₹ 5 lakh has been announced for completely damaged houses, while in the case of partially damaged ones, relief will be distributed considering the extent of damage.