Mangalore Dasara concludes with grand Shobha Yathra

Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.

While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.

Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.

A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others. 

The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign. 

Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city. 

The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.

The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.

Bengaluru, July 28: Former prime minister and JD(S) chief H D Deve Gowda today threatened to launch a state-wide agitation in against the amendments made to the Karnataka Land Reforms Act.

Gowda’s opposition to the new law comes even as Congress leader Siddaramaiah is also doggedly pursuing it.

Demanding that the state government immediately rollback the ordinance empowering these amendments, the octogenarian leader said he personally would take to streets if the government failed to budge.

The B S Yediyurappa government has liberalised the land reforms law by removing restrictions on non-agriculturists from purchasing and owning farm lands.

The government has also amended the APMC Act and has tweaked labour laws, which are all “against the interest of the state and must be rolled back,” Gowda said.

Speaking to reporters here, Gowda stated that he had already written thrice to Chief Minister B S Yediyurappa in this regard. "The ordinances have to be taken back. The amendments to Karnataka Land Reforms Act, by repealing sections 79-A, B and C, is an anti-farmer move. The APMC Act amendment, too, is against the interest of the state. The government has failed to speak about the impact of these amendments," said Gowda, who is now a Rajya Sabha member.

Elaborating on the amendment to the Land Reform Act, the JD(S) patriarch opined that by throwing open agricultural land ownership to anybody at all, the government was only helping real estate developers while pushing farmers into a “vulnerable” situation.

Amidst all this, there are now reports of funds misappropriation in Covid-19 relief measures and in procurement of medical equipment, he said, adding that it seemed like only the corrupt became stronger over time.

Further, Gowda lambasted both national parties for creating political unrest, referring to the ongoing political crisis in Rajasthan and the recent developments in Madhya Pradesh. However, he added that he would not wish to dwell on it much, while emphasising that his focus was primarily on strengthening his own party at this point in time.