Mangaluru | KCCI unveils ‘Let’s Fight Back Together’ campaign against covid-19

Media Release
July 31, 2020

Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.

While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.

Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.

A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others. 

The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign. 

Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city. 

The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.

The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 27,2020

Mysuru, Jan 27: Chief minister BS Yediyurappa on Sunday refused to field questions on the state’s finances, merely saying his budget on March 5 will do the talking. The question came in the wake of Siddaramaiah, leader of the opposition, claiming recently that the state’s coffers were dry and its finances were in the doldrums.

However, Yediyurappa insisted the state’s finances were sound and it will be better once promises made by the business community during his trip to Davos turn into concrete investment.

“I will present the budget for 2020-21 on March 5. People will then know about the state’s financial position,” Yediyurappa said during a visit to Suttur Mutt on Sunday. “I will answer Siddaramaiah’s comments during the forthcoming budget session of the state legislature. The Davos meet I attended will benefit the state immensely. It will bring huge investments that will promote industry and agriculture growth and various job-generation activities.”

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 9,2020

Tumkur, Feb 9: A special puja was performed at the Durga Parameshwari temple and the Shaneshwara temple in Karnataka's Rangana Halli village to save people from coronavirus.

Yashwanth Shastri, a priest, said: "We performed this special puja on Friday to save the world from virus and diseases like corona and H1N1."

"Our ancestors used to perform a special puja for the betterment of society and save the world from viruses when they attacked," he said.

Coronavirus originated in China's Wuhan city in December last year and has since spread to various cities around the world.

The World Health Organisation (WHO) has declared the coronavirus outbreak as a global health crisis.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Media Release
January 23,2020

Mangaluru, Jan 23: Veekshitha Arasa, an officially certified Zumba instructor is all set to present Zumba fitness on the Beach to the people of Mangalore on January 26, 2020. The Zumba event will be hosted at Panambur Beach on Republic Day (Sunday) from 4.00 p.m. to 6.00 p.m. Entry is free to the public and there are no tickets.

Veekshitha Arasa will be accompanied by some of the immensely talented Zumba Instructors from Bangalore who have been passionately spreading love for Zumba through their classes and events. Some amazing instructors from Mangalore too will be joining the event to make it even more happening.

With the sole aim to promote fitness among Mangaloreans these Zumba Instructors will make you groove to peppy, energetic numbers and make your evening sweat-blasting and fantastic.

The main presenter and host of this event Veekshitha hails basically from Mangalore. Having conducted Zumba training in various fitness centers and corporates across Bangalore and being the presenter in several mega events both in India and International Platforms in Hong Kong, Veekshitha always had a dream to have a full-fledged Zumba fitness event in her own city - Mangalore. The idea of having it by the beach side fascinated her even more and that’s how this event has been planned exclusively for the people of Mangalore right on the beach.

For all those who have been planning to start their fitness journey this might just be the beginning. Go join the Zumba party and shed some calories.

AJ Hospital & Research Centre, APD Foundation and SS Arrangers & Caterers are the sponsors for the event.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.