Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
May 30,2020

New York, May 30: Cricket superstar Virat Kohli remains the only Indian in the Forbes' list of world's highest-paid athletes with total earnings of USD 26 million, jumping to the 66th spot from 100 in the 2020 standings.

Kohli's earnings from endorsement stand at USD 24 million and USD 2 million from salary/winnings. The 31-year-old is also the only cricketer in the top-100 list.

With earnings of USD 25 million, Kohli was ranked 100th in 2019 and 83rd in 2018 with USD 24 million.

Tennis legend Roger Federer has toped the list for the first time with earnings of USD 106.3 million, rising from fifth place last year.

Football icons Cristiano Ronaldo and Lionel Messi are second and third respectively with earnings of USD 105 and USD 104 million.

The others in the top-10 are Neymar (football), LeBron James (basketball), Stephen Curry (basketball), Kevin Durrant (basketball), Tigers Woods (golf), Kirk Cousins (American football) and Carson Wentz (American football).

The athletes' earnings have been impacted by the COVID-19 pandemic which led to suspension of sporting activities all around the world.

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Sunday, 31 May 2020

Saina Nehwal is the only Indian to feature in the world’s 20 most charitable athletes, as per a list compiled by the US based website in Athletes Gone Good. 

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News Network
February 19,2020

New Delhi, Feb 19: An Indian wrestler whose family story was immortalised by Bollywood is hoping to create a blockbuster of her own by becoming her country's first world champion in the high-octane sport of mixed martial arts.

Ritu Phogat, who initially followed her father and two elder sisters into wrestling, is now charting a new path after making an explosive MMA debut in November.

Phogat's father Mahavir, and her sisters Geeta and Babita were the subject of 2016 movie "Dangal", telling the story of the wrestling coach who raised his daughters to become Commonwealth champions.

But Ritu, 25, is forging a different career. After winning her first MMA fight in less than three minutes, she will face China's Wu Chiao Chen at this month's ONE Championship fight night in Singapore, which will be held behind closed doors because of the coronavirus.

The youngest Phogat daughter is trading an attempt at an Olympic medal to tackle MMA, but she said she was attracted by the lure of making history in her new sport.

"I got a chance to train with the best in Singapore and there was no looking back," she told AFP during a promotional event in New Delhi.

"There was the 2020 Olympic Games but I thought that I would do well in mixed martial arts. I have come with an aim of becoming the first girl from India to become a world champion in mixed martial art."

The nimble but strongly built Phogat said wrestlers were a good fit for the fast-growing contact sport, which is yet to take off in India.

"Top seven champions in mixed martial arts are wrestlers, so I believe that wrestlers have an edge in this sport with their ability to take down the opponent," she said.

"It is all a matter of skill. You just have to practise hard. I think MMA is not much different from wrestling in terms of preparation.

"One has to take risks to do something new and as an athlete I am ready to embrace every challenge."

She added: "Without the support of my father and sisters I would not have been where I am. My father always taught me to be far-sighted, hard-working and with strong resolve. Three traits will take you a long way."

Phogat won 48kg gold at the 2016 Commonwealth Wrestling Championship and followed it up with a silver in the under-23 world championships the next year.

"She used to watch a lot MMA and one day told me that I will win a gold in this game. So we all backed her and the result is there for everyone to see," he said.

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News Network
March 5,2020

New Delhi, Mar 5: Cricket's slow geographical expansion is turning out to be a blessing in disguise for the cash-rich Indian Premier League (IPL) which looks set to beat the dreaded novel coronavirus threat and go ahead as scheduled.

At a time when the number of recorded deaths because of the deadly outbreak across the globe is touching 3500 with a plethora of international sporting events getting cancelled, the IPL seems to be in a parallel universe where "all is well".

And there are multiple practical reasons why the T20 extravaganza will be held as per schedule. A major reason is the small number of countries that play the game and an even smaller fraction of overseas players, who will compete in the world's richest cricket league starting March 29 in Mumbai.

Till Thursday, the reported number of positive COVID-19 cases in India stood at 29, including 16 Italian tourists. However, none of the overseas recruits of eight IPL franchises have expressed any apprehensions about travelling to India.

Just over 60 players from cricket nations such as Australia, England, New Zealand, South Africa and the Caribbean islands comprise the elite foreign brigade and the reported positive cases of coronavirus in all these countries is next to none.

"The IOC is saying Olympics in Tokyo will be held as per schedule. In comparison, IPL is a minuscule tournament. If Olympics can be held, there's no reason why IPL can't be held," a BCCI official told PTI on conditions of anonymity.

STAR SPORTS FACTOR

The second and perhaps the biggest reason is broadcasters. Star Sports has bought the rights for Rs 16,347 crore (USD 2.55 billion) for a period of five years and their advertising revenues will take a huge hit if the tournament doesnt go ahead as planned. Former Delhi Daredevils CEO Hemant Dua explained the economics. "Look Star as well as BCCI has got everything insured. I don't know if there is any specific insurance cover for cancellation due to coronavirus but there is no chance of that happening if I read the situation properly," Dua told PTI.

GOVERNMENT GUIDELINES

The BCCI is also depending on the guidelines given by the government with regards to dealing with the health crisis.  "Every person availing international flights will be screened for coronavirus at the port of entry. That is the biggest health security measure. Obviously the BCCI will strictly adhere to any health advisory that government will issue," a Board official said.

But since there is an advisory that social gatherings are inadvisable at this point, won't it affect the league? "You will only come to know once the ticket sales start. If the stadiums are packed, that means people are coming but if stands are largely empty, then you can presume that people are wary.

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