Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
January 14,2020

Sydney, Jan 14: Retired South African big-hitter AB de Villiers on Tuesday said efforts are on to ensure his comeback in the national team for the T20 World Cup in Australia, a plan in which his IPL form will play a crucial role.

Speaking to Cricket Australia's official website 'cricket.com.au', the 35-year-old swashbuckler said he would love to be back two years after calling it quits internationally. He is currently in Australia to play in the Big Bash League.

"I would love to. I've been talking to 'Bouch' (new South Africa coach Mark Boucher), (new director of cricket) Graeme Smith and (captain) Faf (du Plessis) back home, we're all keen to make it happen," he said.

"It's a long way away still, and plenty can happen – there's the IPL coming up, I've still got to be in form at that time. So I'm thinking of throwing my name in the hat and hoping that everything will work out," he added.

De Villiers, nonetheless, is keeping a check on his expectations.

"It's not a guarantee, once again. I don't want to disappoint myself or other people, so for now I'm just going to try and keep a low profile, try and play the best possible cricket that I can and then see what happens towards the end of the year," he said.

"There are a lot of players (involved with CSA) who I used to play with. Guys who understand the game, leaders of the team for many years" he said of the present dispensation.

"So it's much easier to communicate than what it used to be in the past. They understand what players go through – especially players that have played for 15 years internationally.

"It doesn't mean that everything is going to be sunshine and roses, but it's definitely a lot easier and it feels comfortable, the language that's being used and just the feel that everyone has at the moment in South Africa about the cricket," he added.

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News Network
May 6,2020

May 6: They have similar impact on their teams but Virat Kohli is driven by sheer passion to subdue the rivals while Steve Smith just enjoys batting, says Australia opener David Warner.

India skipper Kohli and top Australian batsman Smith are arguably the top two cricketers of the current era. They achieve new milestones consistently, invoking debates, who is better between them.

"Virat's passion and drive to score runs is different to what Steve's would be," Warner said while speaking to Harsha Bhogle on 'Cricbuzz in Conversation'.

"Steve is going out there for a hit in the middle, that's how he sees things. He's hitting them out in the middle, he's having fun, he's enjoying himself, just does not want to get out."

Warner feels, while Kohli is batting he is aware that if he sticks around the middle his team will be on top of the proceedings.

"Virat obviously doesn't want to get out but he knows if he spends a certain amount of time out there, he's going to score plenty of runs at a rapid rate. He's going to get on top of you. That allows the guys coming in, especially in the Indian team you've got a lot of players who can be flamboyant as well."

The Australian opener added that both men are mentally strong and a good knock by them boosts the morale of the entire team.

"When it comes to cricket, they both have got the mental strength, the mental capacity to score runs. They both love spending time in the middle.

"They stabilise, they boost morale - if they score runs, everyone else's moral is up. If they are out cheaply you almost sense that on the field that everyone is (down on morale and thinking) 'now we all have to step up'. It's a very bizarre situation," he added.

Asked about the similarities between himself and Kohli, who are both live wires on the field, Warner said the passion to do better than the opponent keeps him going.

"I can't speak for Virat, obviously, but it's almost like we got this thing in us when we go (out to the middle) we need to prove people wrong, prove someone wrong."

"If you're in that contest, and if I'm going at him for example, you're thinking, 'Alright, I'm going to score more runs than him, I'm going to take a quick single on him'. You are trying to better that person in that game. That's where the passion comes from."

Warner also explained how he breaks down a match into smaller competitions.

"Obviously you want to win the game but you almost break it down to: If I can score more runs than Virat, or if Pujara scores more runs than Steve Smith, you have these little contests and that's how you try to narrow the game in the sense that if we do these little things, we can be ahead of the game or we can be behind the game.

"The passion is driven by...I know my sense - one, the will to win and two, wanting to do better than that person in the opposition," said Warner.

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Agencies
June 8,2020

New Delhi, Jun 8: Indian pacer S Sreesanth has slammed England all-rounder Ben Stokes for questioning MS Dhoni's intent during a World Cup match, saying that the former captain will end Stokes' career.

Stokes in his book titled 'On Fire' had questioned Dhoni's intent during India's 31-run defeat at the hands of England in the premier tournament last year.

"For Ben Stokes, I will only say that you should pray that Dhoni does not play against you in the future. Dhoni does not forget things easily," Sreesanth said during a Live session on Helo.

"I wish Stokes all the best for whenever he faces Dhoni again, be it IPL or an England vs India match. You must be earning in millions now, Dhoni Bhai will end your career. Dhoni will strike the ball everywhere and he (Stokes) can never dismiss Dhoni. Before he (Stokes) opens his mouth, he should make sure to wear a helmet," he added.

Former West Indies pacer Michael Holding had also come out in support of Dhoni and said that the wicket-keeper batsman wanted to win the match against England.

"Well, people will write anything in books these days, because people are a lot more free with their opinions and when they are writing books, they need to be making headlines at times," Holding had said on his official YouTube channel.

"...It was not the game that India had to win, but I don't think anyone can say that was a team tactic to lose the game. I watched that game and it appeared to me as if India weren't putting up their 100 percent, but I realised it was not the case when the expression on MS Dhoni's face told me that he desperately wanted to win, so I do not think it was a team decision to not try to win," he had added.

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