Interest in Dempo: Can Shah Rukh Khan save the football business in India?

June 10, 2012

Sharukh_Football_Craze

Actually, our association with football has long played out like a match that promised much but displayed only flashes of brilliance.

A brilliant moment would be the inaugural Premier League Soccer in Kolkata last year, but soon after a setback, much like an ugly tackle that breaks the rhythm of play, would arrive in the form of a free fall in rankings. Khan's entry might restore parity to Indian football, say experts.

The reason is that the business of football in India is in a shambles. In the past two years, two clubs - JCT FC and Mahindra United - were disbanded after they became commercially unviable. Incumbents are not faring any better - participants in the I-League, the top-tier Indian club format, are not making money.

Shrinivas Dempo, chairman of the Dempo Group of Companies, says no club in India is even close to a break-even.

Liquor tycoon Vijay Mallya's UB Group is said to be having second thoughts about sponsoring two Kolkata clubs, Mohun Bagan and East Bengal.

Telecom major Bharti Airtel, which once harboured ambitions to develop football in India, is today promoting the game in Africa.

Football


*UB is principal sponsor of Mohun Bagan and East bengal, not a promoter All these teams participate in the I-League, the top-tier club format in India

Poor Business

Owners are still keeping their clubs afloat, but with minimal returns and rising costs, (see Costs of Running an I-League Team) they might as well be investing in a government welfare scheme where the money doesn't reach the needy, according to Prashant Singh, director, Octagon, a sports and entertainment marketing company.


Football__ratio

Former India captain Baichung Bhutia had earlier said more clubs will meet the fate of Mahindra United and JCT unless the All India Football Federation, the game's governing body in India, finds ways to make them better commercial entities. He said the absence of a fanbase was the undoing of those clubs.

On both counts, Bhutia was spot on. India is watching football alright, but it is the foreign kind. Tam research says only 7.8 million watched I-League on TV compared with the 25.8 million who followed the English Premier League in the last season.

The difference is because Indian football is football in slow motion, according to Singh, partly because matches are played on grounds with blades of grass that are 6-8 inches high.

In some I-League matches last season, the turnout at stadia was as low as 50, again a commentary on the quality of the game in India. The low attendance is a big blow to clubs, given that gate revenues form a lion's share of their paltry revenues.

Most clubs are hardly run as commercial enterprises. Unlike in the West, no club in India owns a stadium. Few are ready to host matches. Clearly, the culture of football clubs as they exist overseas is missing in India. Clubs around the world feed their national teams with players. It is the opposite in India.

One reason why JCT and Mahindra United folded was their reluctance to accept sponsorship, according to a person familiar with the matter. Representatives of the groups were unavailable for comment.


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News Network
April 4,2020

New Delhi, April 4: India skipper Virat Kohli has said that the 2014 Test series against England was the lowest point of his career.

He made the revelation during a candid Instagram Live session with former England batsman Kevin Pietersen.

To date, the 2014 Test series in England remains one of the worst Test series for Kohli as he averaged just 13.40 from 10 ten innings with his highest score being 39.

"I felt like as a batsman, you know you are going to get out in the morning as soon as you wake up. That was the time I felt like that there is no chance I am getting runs. And still to get out of bed and just get dressed for the game and to go out there and go through that, knowing that you will fail, was something that ate me up," Kohli told Pietersen.

However, just four years later, Kohli made a triumphant return to England as he scored a century in the opening Test of the 2018 series and finished as the highest run-getter in the series.

Kohli told Pietersen that the performance in 2014 came because he was just thinking about his own batting.

"2014 series happened, for all the younger guys listening, because I was too focused on doing well from a personal point of view. I wanted to get runs. I could never think of what does the team want me to do in this situation," Kohli said.

"I just got too engulfed with England tour - if I perform here, Test cricket, in my mind I am going to feel established and all that crap on the outside, which is not important at all," he added.
During the chat, Kohli talked about his favourite format in cricket and he also revealed the main reason for turning into a vegan.

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News Network
March 6,2020

Melbourne, Mar 6: Experienced middle-order batter Veda Krishnamurthy believes that "destiny" is in favour of first-time finalist India to win their maiden ICC Women's T20 World Cup title provided they get a grip on their nerves in the summit clash against Australia on Sunday.

India will have a psychological advantage going into the final as they had stunned the defending champions by 17 runs in the tournament opener.

The Harmanpreet Kaur-led India reached the final on the basis of their unbeaten record in the tournament after their semifinal against England was washed out on Thursday.

Krishnamurthy, who was a part of the Indian team that finished runner-up to England in the 2017 Women's ODI World Cup, knows the pain of missing out on a world title.

"It's all about destiny, and I'm a big believer in destiny. I feel like this is the way it was meant to be. There is a joke going around that this World Cup is made in such a way that it's helping us, starting from the wickets to everything else," she was quoted as saying by the tournament's official website.

"Being in the final is just reward for the way we played in the group stages. There was an advantage to having won all our games with the weather not in our hands."

The team's first target of reaching the final having achieved, the 27-year-old player said the Indians now need to hold their nerves and remain focussed leading up to the big day on Sunday.

"We said the first aim was to get to the final and take it from there. We've crossed the first stage. We need to make sure we hold our nerves and we do what we need to do on the final day," she said.

India's recent rivalry with Australia has taken fascinating twists and turns, with Kaur's outfit chasing down 173 in their recent tri-series, then getting home by 17 runs in the T20 World Cup opener.

But all is not hunky-dory for Krishnamurthy on the personal front. Considered a great finisher, she has recovered from a series of single-digit scores in the tri-series to score 20 from 11 balls in a finishing role against Bangladesh.

Having amassed just 35 runs from four matches in the tournament so far, the Karnataka batter knows her role in the team.

"As an individual, the role given to me is very consistent in the last year. They've put the effort in the last year to keep me there and I've been supported by every individual, not just one or two. The entire team, with all the support staff, have shown faith in me," she said.

"I know coming into the World Cup, I would play a crucial role to finish the innings well, which I felt I was unable to do in the last World Cup in the West Indies," she added.

Krishnamurthy said specific roles have been set for every player of the squad and they all are trying to contribute as much as they can to help the team achieve its goal.

"I was very motivated to do my role and I've been working on that. It's not just me, all 15 players involved know what their role is," she said.

"I'm happy we're all putting in efforts and executing our role properly. Even if it's a smallish contribution of saving a couple of runs, it's all panned out really well."

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Agencies
May 23,2020

New Delhi, May 23: Sports Minister Kiren Rijiju on Saturday said India will not host any international event in immediate future and fans will have to learn to live with the new normal of sporting activities happening behind closed doors in the post-COVID-19 world.

Rijiju's statement gain greater significance in the context of the suspended IPL, which the BCCI wants to host in October-November in case of the ICC T20 World Cup in Australia is postponed.

"We have been working for quite some time now to resume sporting activities but before that, we have to think about practice and training. We are not going to have a tournament kind of situation immediately," Rijiju was quoted as saying by India Today.

For latest updates on coronavirus outbreak, click here

"We have to learn to live with the situation where sporting events will have to be carried forward without spectators in stadiums and sports venues," he added.

Talking specifically about the 13th edition of IPL, which has been put on hold for an indefinite period due to the pandemic, Rijiju said it is the government's prerogative to take a call on conducting any tournament in the country.

"In India, the government has to take a call and it will take a call depending on the situation. We cannot put health at risk just because we want to have a sporting event.

"Our focus is fighting Covid-19 and at the same time, we will have to work a mechanism to get back to normalcy. It is difficult to confirm dates but I am sure we will have some kind of sporting events this year," he said.

Rijiju's statement came close on the heels of Sports Authority of India (SAI) laying out a detailed Standard Operating Procedure for the resumption of sporting activities across the country in a phased manner.

"In the background, their (athletes) fitness and everything has been tracked. They are in touch with the coaches, the fitness experts, the high-performance directors. We are monitoring each and every athlete who are of the higher stature, who played for India and higher clubs," he said.

"Now it has been laid out. SAI has prepared a detailed SOP. These are prepared by experts from different fields. This SOP has already been issued to all sports federations and other sports bodies including govt stakeholders. So, based on this SOP training will start."

Coronavirus India update: State-wise total number of confirmed cases, deaths on May 23

The Sports Minister, however, reiterated that resumption of sporting activities will entirely depend on guidelines of respective states and local administrations.

"We have been clearly advising that health and safety are top priorities. Besides that we have to keep in mind two other things, one is the guidelines issued by the Home Ministry, second, is the guidelines issued by the administrations of the respective localities or states. So, these are to be taken into account," he said.

"But we have clearly stated that sports complexes and stadiums are open, other than that there should not be any activities till the lockdown is there or we come up with a renewed kind of advice."

Asked about the prospect of the Tokyo Games that were scheduled for this year but were postponed to 2021 due to the pandemic, the Sports Minister said he is hopeful of the quadrennial event taking place on the revised dates.

"Olympics is still far away and we have full confidence in the Japanese government and IOC and every country will support that the conduct of Tokyo 2021 will not be postponed. There are too many stakes in Olympics, so it is difficult to even foresee that the Olympics can be postponed," he said.

"As far as India's preparation goes, we are at the best stage of our preparation of any Olympics so far in history. This is going to be India's biggest contingent so far and have medal-winning prospects. But I am not saying we are so prepared to finish in the top 10 or 5 but our long term target is that India will be in the top 10 in 2028.

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