We believe in IPL property: Pepsi

November 22, 2012

pepsi

Mumbai, November 22: After Pepsi won the Indian Premier League title sponsorship rights for Rs 396 crore for the next five years starting 2013, Pepsico vice-president (marketing) Deepika Warrier defended the price of the deal. "We really believe in this property and we really believe that this is a big brand that the BCCI has been able to build. It's a brand that rivals sporting brands across the world. I think it's an absolutely game-changing format," Warrier said.

IPL's initial title sponsor DLF had won the rights in 2008 for Rs 200 crore, payable at Rs 40 crore per year over a period of five years. Pepsi will now pay Rs 396 crore over the next five years at Rs 79 crore per year. With the tournament now being telecast in over 192 countries, as claimed by BCCI, sponsors believe it is now a good platform for international branding and are confident of returns.

IPL commissioner Rajeev Shukla dismissed talk that the board had waited a long time to get the auction going, saying this was just media speculation.

King XI fined for not legitimizing their team

New Delhi: Kings XI Punjab was fined Rs One crore by the IPL for transferring the stakes of the owners to a company which was formed without informing the Indian cricket board. According to a source, this arrangement was reached during the then IPL chairman Lalit Modi's tenure and the current administrators took a strong note of the 'irregularity.'

"The first owners formed a company and transferred the shares without informing the board. This was not a legitimate thing to do. Now, they are legitimate owners of the team and will be a part of the IPL 6," the source told TOI.

IPL 6 players auction in January 2013

The players auction for the sixth edition of IPL will be held in January next year either in Chennai or Kolkata. According to sources in the IPL, the auction would take place either on January 12 in Chennai or eight days later in Kolkata. This was decided by the governing council of the IPL.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
February 25,2020

Bengaluru, Feb 25: India opening batsman KL Rahul will be available for Karnataka's Ranji Trophy semi-final clash against Bengal at the Eden Gardens in Kolkata on February 29.

Rahul had asked to be rested from Karnataka's quarter-final match but is now available for the climactic stages of the Ranji Trophy. 

Karnataka had already been strengthened by the addition of Manish Pandey for the quarter-finals, with both Pandey and Rahul having returned from New Zealand after India completed the limited-overs leg of their tour, ESPNcricinfo reported.

Last year's finalists Saurashtra will take on Gujarat in the other semi-final at Rajkot. The other prominent players who will be part of the last four include Parthiv Patel (Gujarat), Jaydev Unadkat (Saurashtra) and Manoj Tiwary (Bengal).

Gujarat, Bengal, Karnataka, and Saurashtra had finished on top of the combined Groups A and B table, and all four progressed to the semi-finals after dominating their respective quarter-final matches.

Rahul has been phenomenal with the bat in the limited-overs series against Australia and New Zealand. He scored one century and four fifty-plus scores in his last ten innings in ODIs and T20Is combined

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
April 2,2020

Lausanne, Apr 2: The postponement of the Tokyo Olympics and the shutdown of the sporting calendar because of the coronavirus pandemic are going to hit international sports federations hard financially.

Many sports that are part of the Games depend heavily on the payouts every four years from the International Olympic Committee (IOC).

"The situation is tense and very gloomy. An assessment will be made, but clearly some posts are under threat," said an official of a major international federation.

The 28 international federations (IF) of the sports that were due to be present at the Tokyo Olympics, would have received substantial sums from the IOC.

However, the postponement of the Games until 2021 could lead to a freeze of their payment.

"We have a lot of IF with substantial reserves, but others work on a different business model, they have income from major events which are suspended, which can be a problem for the cashflow if they don't have enough reserves," said Andrew Ryan, director general of the Association of International Olympic Summer Sports Federations (ASOIF), which is responsible for distributing this money.

The five additions to the Tokyo Games programme - karate, surfing, skateboarding, climbing and baseball/softball - are not eligible.

The Olympic payout totalled 520 million after the Rio Games, four years ago.

"The Olympic money could be less than for Rio 2016," Ryan warned before adding: "My advice is to budget the same as in Rio".

The federations receive money on a sliding scale determined by their audience and size.

The three largest (athletics, swimming and gymnastics) can expect approximately 40 million.

For the second tier, made up of cycling, basketball, volleyball, football and tennis, the sum is 25 million.

For group three, which contains eight sports, including boxing, rowing, judo and table tennis, it is 17 million.

The nine sports in the next level (including sailing, canoing and fencing) receive 12 million.

For the three in the last category (rugby, golf, modern pentathlon) the payout is 7 million.

For the largest associations, such as football's FIFA which has a 1.5 billion nest egg, or basketball body FIBA which has CHF 44.4 million (42 million euros) in reserves, IOC aid represents a small proportion of their income.

For others, it is vital.

"Some IF probably don't have the cashflow to survive one year," said Ryan.

For most federations, the postponement of the Olympic Games has a domino effect, forcing them to reschedule their own money-earning competitions.

"The revenues from these events will eventually come in," said Ryan. "But this impacts the cashflow." World Athletics has already postponed the 2021 World Championships in Eugene, Oregon to 2022.

The International Swimming Federation (FINA) will have to do the same for its World Championships scheduled for next summer in Fukuoka, Japan, when they would probably clash with the Tokyo Games.

"One edition of the World Championships means for us 10 million in revenues," said one sports federation official, speaking on condition of anonymity.

"If this income is postponed, totally or partially, for a year, we will face major problems, especially if the IOC money, originally expected in September, is not paid out."

The Singapore-based International Table Tennis Federation has already taken steps, with "the Executive Committee agreeing to reduce their expenses and senior staff offering to take a salary reduction," said marketing director Matt Pound, but, he added,"further cuts will take place if needed."

- 'Significant loss of revenue' -

The ITTF has suspended all its competitions until June and that is costly.

Kim Andersen, the Danish president of London-based World Sailing, said commercial revenues are not immune.

"The IOC will eventually pay out its aid, but what weighs most heavily is the uncertainty about whether our competitions will be held and whether our sponsors will be maintained," he said.

The IOC is not prepared to go into details of what it plans.

"It is not possible at this stage to assess the overall impact" of the postponement of the Tokyo Olympics, an official told AFP.

"It depends on a number of variables that are currently being studied." According to an official of one federation: "the IOC will discuss on a case-by-case basis, sport by sport".

Another option is for the federations to ask for a share of the public aid set up to deal with the coronavirus crisis, in Switzerland, where 22 ASOIF members are based and also in the United Kingdom, home of World Sailing.

"Can sports federations benefit from federal aid? The answer is yes, in principle," Philippe Leuba, State Councillor of the canton of Vaud, in charge of the economy and sport, told.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 15,2020

Dubai, Jan 15: India skipper and batting mainstay Virat Kohli was on Wednesday named captain of the International Cricket Council's ODI and Test teams of the year, capping off a memorable season for the world No.1.

Apart from Kohli, there were four other Indians who were picked in the ICC's Test and ODI Teams of the Year.

While the Test team featured double-centurion Mayank Agarwal, opener Rohit Sharma, speedster Mohammed Shami and left-arm spinner Kuldeep Yadav found a place in the ODI side.

Kohli enjoyed a tremendous run in both the formats in 2019. The 31-year-old hit his seventh Test double hundred on the way to a career-best unbeaten 254 against South Africa in October last year.

It was a breakthrough year for opener Agarwal, who smashed two double tons, one century and went beyond the fifty-run mark twice. He hit a career-best score of 243 against Bangladesh in November.

Kuldeep, too, enjoyed a memorable year as he joined the golden list of bowlers with two hat-tricks. The chinaman claimed his second ODI hat-trick of his career against the West Indies last month.

In the absence of Indian pace spearhead Jasprit Bumrah, Shami rose to the occasion making the best in the business hop, skip and jump with his pace, swing and bounce through the season. He scalped 42 wickets in 21 ODIs over the last 12 months.

The ICC's Teams of the Year 2019:

ODI Team of the Year (in batting order): Rohit Sharma, Shai Hope, Virat Kohli (captain), Babar Azam, Kane Williamson, Ben Stokes, Jos Buttler (wicketkeeper), Mitchell Starc, Trent Boult, Mohammed Shami, Kuldeep Yadav

Test Team of the Year (in batting order): Mayank Agarwal, Tom Latham, Marnus Labuschagne, Virat Kohli (captain), Steve Smith, Ben Stokes, BJ Watling (wicketkeeper), Pat Cummins, Mitchell Starc, Neil Wagner, Nathan Lyon.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.