We believe in IPL property: Pepsi

November 22, 2012

pepsi

Mumbai, November 22: After Pepsi won the Indian Premier League title sponsorship rights for Rs 396 crore for the next five years starting 2013, Pepsico vice-president (marketing) Deepika Warrier defended the price of the deal. "We really believe in this property and we really believe that this is a big brand that the BCCI has been able to build. It's a brand that rivals sporting brands across the world. I think it's an absolutely game-changing format," Warrier said.

IPL's initial title sponsor DLF had won the rights in 2008 for Rs 200 crore, payable at Rs 40 crore per year over a period of five years. Pepsi will now pay Rs 396 crore over the next five years at Rs 79 crore per year. With the tournament now being telecast in over 192 countries, as claimed by BCCI, sponsors believe it is now a good platform for international branding and are confident of returns.

IPL commissioner Rajeev Shukla dismissed talk that the board had waited a long time to get the auction going, saying this was just media speculation.

King XI fined for not legitimizing their team

New Delhi: Kings XI Punjab was fined Rs One crore by the IPL for transferring the stakes of the owners to a company which was formed without informing the Indian cricket board. According to a source, this arrangement was reached during the then IPL chairman Lalit Modi's tenure and the current administrators took a strong note of the 'irregularity.'

"The first owners formed a company and transferred the shares without informing the board. This was not a legitimate thing to do. Now, they are legitimate owners of the team and will be a part of the IPL 6," the source told TOI.

IPL 6 players auction in January 2013

The players auction for the sixth edition of IPL will be held in January next year either in Chennai or Kolkata. According to sources in the IPL, the auction would take place either on January 12 in Chennai or eight days later in Kolkata. This was decided by the governing council of the IPL.

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News Network
March 3,2020

Sydney, Mar 3: Former Australia pacer Brett Lee foresees a "different" looking India making their maiden T20 Women's World Cup final and attributed their rise to the emergence of star players like 16-year-old Shafali Verma.

Besides opener Shafali, experienced leg-spinner Poonam Yadav has been the other match-winner for India in the competition. The Harmanpreet Kaur-led side topped the group stage with four wins in as many games and play their semifinal here on Thursday.

"They've never reached the final but this is a different India team from the one they’ve seen before. They've combined match-winners in Shafali Verma and Poonam Yadav with consistent players with both bat and ball," Lee was quoted as saying by ICC.

"We've always known they have some of the best players in the world but now Harmanpreet Kaur has a team around her that can support the big players, and fill in the gaps when they have an off day."

Only a special effort from their opponents can stop India from reaching their maiden final, feels Lee.

They'll go into the semi-finals full of confidence and it will take an excellent team to stop them from reaching the Final."

Talking more about Shafali, who has got 47, 46, 39, and 29 so far, Lee backed the teen sensation to make a bigger score in the semifinal.

"Shafali Verma has been excellent at the top of the order, she’s brought a fearless energy to India’s batting and been brilliant to watch.

"You feel she can go even bigger as well – she hasn't reached 50 yet, which is both exciting for those watching and worrying for the bowlers.

"We saw from the opener against Australia just how good India can be, and it’s no surprise they’ve continued that form to top Group A," he added.

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News Network
May 8,2020

New Delhi, May 8: India skipper Virat Kohli believes cricket in empty stadiums is a real possibility in post COVID-19 world and though it is unlikely to have a bearing on the intensity of players, he feels the magic would certainly go missing.

Cricket Boards across the globe are exploring the option of resuming the sport in empty stadiums. There is speculation that fans could be kept away from stadiums in a bid to salvage the T20 World Cup in Australia, which is currently under threat due to the global health crisis.

"It's quite a possible situation, it might happen, I honestly don't know how everyone is going to take that because we all are used to playing in front of so many passionate fans," Kohli said in Star Sports' show 'Cricket Connected'.

"I know it will be played at a very good intensity but that feeling of the crowd connecting with the players and the tension of the game where everyone goes through it in the stadium, those emotions are very difficult to recreate," he added.

Kohli said the many moments which are created because of the passion brought in by fans, would be missing.

"Things will still go on, but I doubt that one will feel that magic happening inside because of the atmosphere that was created.

"We will play sports how it is supposed to be played, but those magical moments will be difficult to come by," he said.

Cricketers such as Ben Stokes, Jason Roy, Jos Buttler and Pat Cummins have backed the idea of playing behind closed doors.

However, legendary Australian Allan Border has said it would defy belief to host a World Cup without spectators.

Another Australian all-rounder Glenn Maxwell and some other cricketers have also expressed similar sentiments.

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Agencies
August 5,2020

New Delhi, Aug 5: Indian cricketers Suresh Raina and Harmanpreet Kaur were on Wednesday appointed as the global brand ambassadors of the WTF Sports.

Raina is also joining the brand as a Strategic Partner. WTF Sports, a fantasy sports gaming platform, was today formally launched in India and globally.

The announcement was made through a web conference with prominent cricket host, Vikram Sathaye moderating and hosting the webinar and Vinit Bhatia, Manit Parikh and Yash Kadakia Co-Founders - India and Global, WTF Sports introducing the cricketers as the Global Brand Ambassadors.

Kaur said it was a perfect fit for her and she can use her strategy and experience while playing.
"WTF Sports was the perfect fit with me, I can use strategy and my experience while playing, I've actually learnt to strategize better as I've played along. Additionally, when we were under lockdown and I couldn't really practice, it was fun to come on the platform and feel like I'm still playing," Kaur said in a statement.

On the other hand, Raina said, "It is exciting to be a part of a fantasy sports platform like WTF Sports not just as an ambassador but also as the strategic partner, it is everything that I embody and what I believe in, it's fierce, fun and competitive."

The app currently hosts three major sports, multiple playing modes, and exciting contests, ensuring that sports fans can get more skillful by letting them strategize and use their sports knowledge into rewarding behaviour.

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