MS Dhoni loses five brand endorsements as his popularity seems to wane

December 19, 2012

MS-Dhoni

New Delhi, December 19: MS Dhoni may or may not retain his captaincy, but his popularity seems to be on the wane at least in the corporate world, with five companies ending endorsement deals with the Indian cricket captain.

Only 22 advertisers used Dhoni in commercials during January-November, down from 27 a year earlier, shows data put together by research and media-tracking agency TAM for ET. The number of products or brands he endorses declined even more sharply to 28, from 43.

Some industry experts say the country's most successful and bankable sportsperson so far, with estimated earnings of more than Rs 70 crore a year from endorsements, may see his brand value dip up to 30% if he loses the Test captaincy.

"Any change in Dhoni's current position may lead to a dip in his endorsement brand value by 25-30%," says Shailendra Singh, joint MD of entertainment and talent management firm Percept Ltd. "There's always a premium brands pay when they sign up a captain," he says.

But Dhoni has many backers, including companies such as PepsiCo that recently renewed his endorsement contract. Arun Pandey, promoter of talent management firm Rhiti Sports that manages Dhoni's business deals, says the number of advertisers has gone down because contracts with some smaller advertisers were not renewed.

"Some brands could not afford Dhoni, while for others he became bigger than the brand themselves. So brands like Dainik Bhaskar and Cello fell out of the list," says Pandey, who is also a close confidante of the Indian captain.

He says many brands are willing to pay 'any price' to have Dhoni on board. "But we cannot partner with everyone as Dhoni's schedule is very tight."

A series of poor performance by team India in Tests — which included back-to-back 0-4 whitewash against England and Australia and the recent 1-2 loss at home to England, their first series win here in 28 years — has led to loud calls for Dhoni's sacking, with several former cricketers blaming the captain for the team's shameful show.

Latika Khaneja, founder and director of sports marketing firm Collage Sports Management, says Dhoni's valuation will take a hit if he does not come out of the current phase soon. The exact impact will depend on his on-field performance, she adds.

But many brands still find Dhoni the best bet. Snack foods and beverages company Pepsi-Co is learnt to have renewed its endorsement deal with the captain for Rs 12 crore a year. "We are proud of MSD, his achievements and his stature as a youth icon and have invested in a longterm partnership with him," a PepsiCo spokesperson says.

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News Network
January 22,2020

New Delhi, Jan 22: The pitches in New Zealand have become a lot more batting-friendly over the years, says iconic former batsman Sachin Tendulkar, insisting that India have the “ammunition” to trouble the sprightly hosts during the upcoming series.

Tendulkar, who has been on a record five New Zealand tours since 1990, feels that from seaming tracks during his early trips years, the tracks became high-scoring hard ones during his last tour back in 2009.

“Of late, the Tests in New Zealand have been high scoring and surfaces have changed,” Tendulkar told PTI during an exclusive interview.

India will play five T20 Internationals, three ODIs and two Tests during the tour starting with the shortest format on January 24.

From 2002, when India played ODIs and Tests on green tops, to 2009, when India won only their second Test series in 32 years, Tendulkar has seen it all in New Zealand.

“I remember when we played in 2009, the Hamilton pitch was different compared to other pitches. Other pitches got harder (Wellington and Napier) but not Hamilton. It remained soft.

“But Napier became hard with passage of time (where Gautam Gambhir scored an epic match-saving 12-hour hundred in 2009). So, from my first tour (in 1990 till 2009), I realised pitches got harder with passage of time,” Tendulkar said.

Tendulkar is confident that the Indian bowling attack, spearheaded by Jasprit Bumrah, has the ammunition to put New Zealand in trouble.

“We have a good bowling attack with quality fast bowlers as well as spinners. I believe we have the ammunition to compete in New Zealand.”

However, in Wellington, Tendulkar wants the team to be well-prepared to counter the breeze factor.

“Wellington, I have played and it makes a huge difference if you are bowling with the wind or against the wind. The batsman needs to be judicious in the choice of which end he wants to attack, it is very important,” he said.

Tendulkar said he would prefer spinners to bowl against the breeze.

“...the seamers bowling against the strong breeze need to be smart. So I would prefer that if there is strong breeze, let the spinner bowl from that end and from the opposite end, the fast bowler bowls with the breeze behind him,” he said.

The maestro is confident that Rohit Sharma's white ball experience will hold him in good stead in the Tests as well, an assignment that has been kept for the last leg of the trip, which begins with five T20 Internationals from January 24.

“The challenge would be to go out and open in different conditions. I think Rohit had opened in New Zealand in ODIs and has been there quite a few times, he knows the conditions well. Eventually, Test cricket is Test cricket,” he said.

“But all depends on surfaces that they provide. If they provide green tops, then it's a challenge.”

There is no Bhuvneshwar Kumar or Deepak Chahar in limited-overs series but Tendulkar is not ready to press the panic button.

“Injuries are part and parcel of the game when you play and push your body to the limits.

“When you play for your country you need to give your best and while you give your best, you can get injured. That's okay,” he concluded.

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News Network
February 18,2020

Berlin, Feb 18: Sachin Tendulkar being lifted on the shoulders of his teammates after their World Cup triumph at home in 2011 has been voted the Laureus best sporting moment in the last 20 years.

With the backing of Indian cricket fans, Tendulkar got the maximum number of votes to emerge winner on Monday.

Tendulkar, competing in his sixth and last World Cup, finally realised his long-term dream when skipper Mahendra Singh Dhoni smacked Sri Lankan pacer Nuwan Kulasekara out of the park for a winning six.

The charged-up Indian cricketers rushed to the ground and soon they lifted Tendulkar on their shoulders and made a lap of honour, a moment etched in the minds of the fans.

Former Australian skipper Steve Waugh handed the trophy to Tendulkar after tennis legend Boris Becker announced the winner at a glittering ceremony.

“It's incredible. The feeling of winning the world cup was beyond what words can express. How many times you get an event happening where there are no mixed opinions. Very rarely the entire country celebrates,” Tendulkar said after receiving the trophy.

“And this is a reminder of how powerful a sport is and what magic it does to our lives. Even now when I watch that it has stayed with me.”

Becker then asked Tendulkar to share the emotions he felt at that time and the Indian legend put in perspective how important it was for him to hold that trophy.

“My journey started in 1983 when I was 10 years old. India had won the World Cup. I did not understand the significance and just because everybody was celebrating, I also joined the party.

“But somewhere I knew something special has happened to the country and I wanted to experience it one day and that's how my journey began.”

“It was the proudest moment of my life, holding that trophy which I chased for 22 years but I never lost hope. I was merely lifting that trophy on behalf of my countrymen.”

The 46-year-old Tendulkar, the highest run-getter in the cricket world, said holding the Laureus trophy has also given him great honour.

He also shared the impact the revolutionary South African leader Nelson Mandela had on him. He met him when he was just 19 years old.

“His hardship did not affect his leadership. Out of many messages he left, the most important I felt was that sport has got the power to unite everyone.

"Today, sitting in this room with so many athletes, some of them did not have everything but they made the best of everything they had. I thank them for inspiring youngsters to pick a sport of their choice and chase their dreams. This trophy belongs to all of us, it's not just about me.”

In a tweet on Tuesday, Tendulkar dedicated the award to his country, teammates and fans.

"Thank you all for the overwhelming love and support! I dedicate this @LaureusSport award to India, all my teammates, fans and well wishers in India and across the world who have always supported Indian cricket," he tweeted.

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News Network
February 21,2020

Wellington, Feb 22: shant Sharma's lion-hearted bowling effort met its match in Kane Williamson's elegance as New Zealand ended an attritional second day of the opening Test against India with a slight upper-hand, here on Saturday.

After another lower-order collapse that saw India get bundled out for 165, Ishant, coming straight back from an ankle injury, took three for 31 in 15 overs despite Williamson's effortless 89 in New Zealand's day-end score of 216 for 5.

New Zealand now lead by 51 runs.

Mohammed Shami (1/61 in 17 overs), during his final spell of the day, removed Williamson, who couldn't check an uppish drive. Henry Nicholls' (17 off 62 balls) struggle seemed to have hampered Williamson's rhythm.

During the final hour, Ravichandran Ashwin (1/60 in 21 overs), who also bowled beautifully throughout the day, relieved Nicholls' of his agony with a delivery that had drift and a hint of turn as India skipper Virat Kohli snapped the low catch at second slip.

Williamson looked good as he hit some delightful strokes square off the wicket. The square drive on the rise off Jasprit Bumrah (0/62 in 18.1 overs), followed by a cover drive, showed his class.

In all, the New Zealand skipper hit 11 boundaries off 153 balls.

Bumrah, in particular, was punished by Williamson, who also back-cut him for a boundary and Taylor then punished another half volley through the covers.

There were quite a few loose deliveries on offer from the Indian pacers and in between a few did beat the bat. With the 'Basin' baked in sunshine, batting became lot more easier and Black Caps seized the initiative.

Bumrah, in particular, failed to find his length consistently. Either he bowled too full and drivable length deliveries or too short that even Rishabh Pant failed to gather with the ball going a couple feet over his head.

This is where Ishant came into the picture. While he was lucky to get opener Tom Latham out with a delivery drifting on leg-stump, the other opener Tom Blundell (30) had a typical Ishant dismissal written all over it.

The ball was full on the off-stump channel and jagged back enough to find the gap between his bat and pad.

Williamson and Taylor then had a partnership of 93 runs during which New Zealand also got the lead before Ishant, coming back for his third spell, bowled one that reared up from good length and proved to be an easy catch for Cheteshwar Pujara at short-leg.

Once Nicholls came in, Williamson, who was batting fluently, suddenly had a player at the opposite end who scored only 4 off 34 balls.

Looking good for his 22nd Test hundred, Williamson, in his bid to get another boundary, couldn't check a cover drive and the low catch was taken by substitute fielder Ravindra Jadeja.

Earlier, New Zealand's debutant Kyle Jamieson and veteran Tim Southee took four wickets apiece as Indian innings folded in 68.1 overs.

Jamieson (4/49 in 16 overs) and Southee (4/49 in 20.1 overs) took four of the five wickets that fell on the second morning with India adding only 43 runs to their overnight score of 122 for 5.

Rishabh Pant (19) started with a six but then a horrible mix-up with senior partner Ajinkya Rahane (46) resulted in a run-out and the little chance of recovery was gone for good.

It was a poor call from the senior player and Pant had to sacrifice his wicket in the process.

Ashwin then received a beauty from Southee, pretty similar to what Prithvi Shaw got, while Rahane inside edged one while trying to leave it alone.

With India at 132 for 7, Rahane knew that time was running out as he played a square drive off Trent Boult to get him a boundary.

Southee then got rid of Rahane when he tried to shoulder arm a delivery that made a late inward movement. Mohammed Shami's entertaining 21 then enabled the visitors to cross the 150-run mark.

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